Italy Joins UK, France, Germany, and Japan in the Surge of International Tourist Arrivals to Odisha

Published on December 6, 2025

Italy joins the UK, France, Germany, and Japan in the surge of international tourist arrivals to Odisha, as the state’s cultural richness, natural beauty, and vibrant festivals attract an increasing number of foreign visitors. This growing influx, particularly from these key countries, underscores Odisha’s rising appeal on the global tourism map. With its diverse attractions, including ancient temples, pristine beaches, and iconic cultural events, Odisha is solidifying its position as a must-visit destination for travelers worldwide.

Odisha, located on India’s eastern coast, is rapidly establishing itself as a must-visit destination for international tourists. With its rich history, awe-inspiring temples, pristine beaches, and vibrant cultural festivals, the state is drawing an increasing number of foreign visitors each year. The growing popularity of Odisha as a travel destination is not only reflective of its cultural and natural heritage but also highlights its potential to become a prominent player in the global tourism industry. This emerging trend signals the state’s strengthening position on the international tourism map, attracting visitors seeking authentic and diverse travel experiences.

The Growth of Foreign Tourist Arrivals

In the last five years, Odisha has seen a noticeable increase in the number of foreign tourists. Official records indicate that the state has welcomed 1.33 lakh international visitors from 2019 to 2024. The year 2020 recorded 10,206 foreign tourists, which was a decline due to the global pandemic and the ensuing travel restrictions. The following year, 2021, saw a further drop, with only 2,269 foreign tourists, as the tourism industry struggled to recover from the worldwide disruptions caused by COVID-19.

However, Odisha’s tourism sector rebounded strongly in 2022, registering 22,172 international visitors, signaling a rapid recovery. In 2023, the number surged to 45,173 foreign tourists, and by 2024, the figure reached 53,392, highlighting a consistent upward trajectory. This recovery is a testament to the state’s ability to attract more global travelers despite the challenges posed by the pandemic.

Top Countries Contributing to Odisha’s Tourism Boom

Among the international visitors, Japan stands out as the leading contributor to Odisha’s tourism surge. With 4,423 Japanese tourists visiting the state in 2024, Japan has emerged as the largest source market for foreign arrivals. Italy follows closely with 3,830 tourists, while Germany has sent 3,722 visitors. The UK also plays a significant role, with 3,715 British nationals visiting the state. France, with 3,008 visitors, rounds out the list of top contributing countries.

This diverse influx of international tourists showcases Odisha’s growing appeal across various regions. The state’s ability to attract visitors from different parts of the world reflects its unique offerings and growing recognition as a travel destination.

The Cultural and Natural Charms of Odisha

What sets Odisha apart as a tourism destination is its remarkable fusion of culture, heritage, and natural beauty. The state is home to some of India’s most iconic religious and cultural sites, most notably the Jagannath Temple in Puri. As one of the Char Dham pilgrimage sites in India, it draws thousands of tourists, both domestic and international, for its spiritual significance and architectural grandeur.

Odisha’s long coastline is another major attraction, with beaches like Puri, Chandrabhaga, and Gopalpur offering visitors a serene and picturesque setting. These beaches not only provide a peaceful retreat but also attract water sports enthusiasts and those looking for a tranquil escape by the sea. Additionally, Odisha is known for its diverse wildlife sanctuaries, such as Chilika Lake, which is a paradise for bird watchers and eco-tourism enthusiasts.

The state’s natural beauty, combined with its vibrant cultural scene, offers a wide range of experiences that appeal to travelers from all corners of the globe.

Festivals and Traditions That Captivate Tourists

Odisha’s festivals are a significant draw for international travelers, offering them a chance to experience the state’s rich cultural traditions firsthand. The world-famous Rath Yatra in Puri, held annually, is one of the most important festivals in Odisha, attracting millions of pilgrims and tourists alike. The festival’s grandeur and its religious significance make it an unmissable event for visitors seeking an authentic cultural experience.

Another prominent cultural event is the Konark Dance Festival, which celebrates classical Indian dance forms. Set against the backdrop of the ancient Sun Temple, the festival attracts international visitors keen to immerse themselves in Odisha’s rich performing arts heritage.

These festivals provide tourists with an immersive experience, giving them an opportunity to engage with local traditions, cuisine, and customs. The vibrant atmosphere during these events adds to the state’s appeal as a cultural hotspot, making it a top choice for those looking to explore India’s traditional arts and festivals.

Odisha’s Future as a Leading Tourism Destination

The consistent increase in foreign tourist arrivals over the past few years indicates that Odisha is becoming a key destination for international travelers. The state’s combination of spiritual landmarks, natural beauty, and rich cultural experiences makes it a unique place to visit. With the growth in international tourism, Odisha is well on its way to becoming one of India’s premier tourism hubs.

Italy joins the UK, France, Germany, and Japan in driving the surge of international tourist arrivals to Odisha, as the state’s rich cultural heritage, stunning beaches, and vibrant festivals attract a growing number of foreign visitors.

As the state continues to develop its infrastructure and promote its diverse attractions, it is poised to attract even more international visitors in the coming years. With its authentic cultural experiences, scenic landscapes, and welcoming atmosphere, Odisha is set to become a prominent player in India’s tourism industry, offering travelers an unforgettable experience in one of the country’s most enchanting regions.