Italy reveals its new ITA Airways national airline

Wednesday, October 20, 2021

On Friday, Italy launched its new national airline, ITA Airways with a promise to bring pride back to its national flag carrier, after Alitalia, Italy’s legacy airline, went bankrupt and ceased operations a day earlier. Executives unveiled plans for the new network, airplanes, staffing and livery at a press conference livestreamed from Rome.

The new ITA Airways planes will be colored sky-blue, with staff wearing uniforms by top Italian designers. Interiors and airport lounges will be dressed by high-class Italian firms, and even the cars and minibuses used to move around the grounds will be Italian. Alfredo Altavilla, President, ITA Airways said in a statement that the airline has been born as a new Italian brand, and have chosen to work only with Italian companies.

The sky-blue livery has been completed with green, red and white tricolored stripes of the Italian flag on the tail and on the engines and serves as a homage to the Azzurri, Italy’s national sports teams, who wear sky blue (“azzurro”) strips during competitions. Altavilla mentioned that the move marked a history that has yet to be written. He said that new branding and the new livery of the planes are a symbol of that change, of the start of a new adventure.

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