Italy’s Tourism Takes Flight: New Brazil‑Italy Air Links to Boost Visitor Numbers

Published on November 21, 2025

Italy’s tourism sector is gearing up for a fresh surge in visitors, thanks to a major boost in air travel connections with Brazil. In 2026, LATAM Airlines will introduce a direct flight between São Paulo and Rome, making it easier than ever for Brazilian tourists to explore the cultural treasures, stunning landscapes, and historical landmarks that Italy is famous for. This move is set to make Italy even more accessible to travelers from Latin America and is expected to spark a growth in tourism that will benefit not only major cities like Rome and Milan but also lesser-known destinations across the country.

A Step Forward for Italy’s Tourism Recovery
Italy, renowned for its rich history, art, and cuisine, has always been a popular tourist destination. However, post-pandemic, the tourism industry has had to work hard to regain momentum. With travel restrictions now largely a thing of the past, Italy’s tourism strategy is focused on increasing international connectivity, making it easier for visitors from all over the world to reach the country. LATAM Airlines’ decision to launch a direct flight between São Paulo and Rome is part of this broader effort to reconnect Italy with key international markets, particularly in Latin America.

The new route, scheduled to begin in June 2026, will not only offer Brazilian tourists a direct path to Italy’s capital but also improve access to nearby cultural hotspots like Florence, Venice, and the Amalfi Coast. In addition, LATAM will increase its flights between São Paulo and Barcelona, making it more convenient for travelers to enjoy the Mediterranean charm of Spain along with their Italian getaway.

Increasing Demand for Direct International Flights
The expansion of air services is expected to create significant benefits for Italy’s tourism industry. Direct flights from major hubs like São Paulo will reduce travel times and enhance the overall travel experience, which is likely to attract more visitors. In fact, tourism experts point to the increasing demand for direct international flights as a key factor in boosting travel to European countries, especially Italy. As more Brazilians seek to travel abroad post-pandemic, the availability of convenient, direct air routes plays a pivotal role in their decision-making.

Not only will these new air links benefit travelers from Brazil, but they will also serve to enhance Italy’s position as a must-visit destination for tourists from other regions. With direct connections to Rome, more international visitors will be encouraged to make the city their gateway to exploring Italy. Moreover, the extended reach to smaller regional airports across Italy will help to distribute tourism more evenly, benefiting smaller towns and villages that may otherwise have been overlooked.

The Strategic Role of LATAM Airlines in Italy’s Tourism Growth
LATAM Airlines has long been a key player in connecting Latin America with Europe, and its new route to Rome strengthens this role further. The airline has plans to expand its European network, with more flights and better access to Italy’s most famous cities. The Brazilian government, alongside Italy’s tourism agencies, has shown strong support for this initiative, recognizing the immense potential it has for boosting tourism, creating jobs, and enhancing the cultural exchange between the two countries.

Italy’s national tourism agency, ENIT, has emphasized how this increased air connectivity aligns with the country’s efforts to expand its international reach. According to ENIT, easing travel restrictions and providing more flight options are essential to stimulating post-pandemic tourism growth. Direct flights not only make Italy more accessible but also enhance its attractiveness as a vacation destination, fostering a greater appreciation of the country’s art, food, and historic sites.

Reaching Beyond the Major Cities
While the primary focus of these new air links is on the bustling cities of Rome and Barcelona, Italy is also looking to capitalize on the ripple effect of increased tourism in lesser-known regions. Italian tourism authorities are optimistic that as more international tourists arrive, they will seek out unique experiences in the country’s quieter corners, from the vineyards of Tuscany to the rugged beauty of Sicily. By promoting off-the-beaten-path destinations alongside the more famous tourist hotspots, Italy hopes to spread the economic benefits of tourism more widely.

The Future Looks Bright for Italy’s Tourism
With the addition of the new São Paulo-Rome route, Italy’s tourism industry is entering an exciting new phase. Not only does it open up new opportunities for Brazilian visitors, but it also strengthens Italy’s position as a key player in the global tourism market. LATAM Airlines’ expanded European network is expected to bring a steady stream of travelers, eager to explore Italy’s diverse landscapes and cultural riches.

As more flights become available and travel between Italy and Brazil becomes easier, the country is poised to welcome a greater number of tourists in the coming years. For anyone planning their next holiday, there’s never been a better time to book a trip to Italy – whether you’re visiting iconic cities like Rome, experiencing the beauty of the Italian countryside, or discovering hidden gems off the beaten track. With improved air links and an ever-growing array of travel options, Italy’s charm is now more accessible than ever before.