ITB Asia brings Buyers Elite Partner Programme

 Tuesday, June 25, 2019 


A new Buyers Elite Partner Programme (BEPP) has been introduced by ITB Asia, under this initiative every partner recommending 15 successful buyers to attend the show, ITB Asia will provide complimentary hosting.



Partners will get a platform to develop stronger trade ties with recommended buyers and secure more business opportunities together.



This year’s corporate partners  include the Association of Corporate Travel Executives (ACTE), new partner Corporate Travel Management (CTM), and the United Networks of International Corporate Event Organisers (UNICEO).




ACTE will be back with its Corporate Travel Day once more this year, while CTM will be hosting a conference for corporate travel, providing curated content for the corporate buying segment to learn and network with industry leaders.


Larry Lo, Chief Executive Officer of CTM Asia, said that  CTM they want to remain at the forefront of travel management services and are partnering with ITB Asia this year to showcase how their  innovative technology helps them to provide personalised services and a positive return on investment for their customers.



This will be an advantage  ensuring that they stay ahead of the changes that are sweeping the travel sector.



So far  Visit Finland, Korea Tourism Organization, Singapore Tourism Board and new partner, the Universal Federation of Travel Agents Association (UFTAA), have also been listed as BEPP partners for the event under the leisure segment.



There has been a boost in partners from the MICE segment and  apool of quality MICE buyers are attracted to attend the newly launched MICE Show Asia that will take place alongside ITB Asia this year.



MICE partners under BEPP include the likes of Advantage Meetings and Events, EVINTRA, Helmsbriscoe, who will be bringing the largest contingent of MICE buyers this year, Korea MICE Association (KMA), Penang Convention & Exhibition Bureau (PCEB), Philippines Association of Convention Exhibition Organisers and Suppliers (PACEOS), and the Professional Convention Management Association (PCMA), who is taking part for the first time.




Antonio Codinach, Regional Business Director for PCMA in APAC said that PCMA is excited to be partnering ITB Asia at their inaugural MICE Show Asia and they believe that MICE Show Asia will deliver that platform – to bring the community together to learn and network.



Through the education sessions curated by PCMA they hope to share the knowledge to help spark ideas and discussions within the growing BE sector in Asia.



Among the buyers who have shown interest in attending the show are prominent MICE planners like MEP Meeting & Exhibition Planners, Nuskin, Philips and professional associations like the International Financial Cryptography Association, International Society for Professional Innovation Management and International Society for Fibrinolysis and Proteolysis.



This year’s ITB Asia has seen about 35% increase in approved buyers and there is an increase in the number of buyers coming from  high-growth markets such as Southeast Asia, China and India.



Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia said that as the leading travel trade show,they want to provide a dynamic and diverse platform to their stakeholders to forge strong business relationships. She was pleased to have attracted a greater number of buyers to this year’s show, specifically from markets which have shown to have huge growth potential in travel and tourism. By working closely with their exhibitors and through the new Elite Partner Programme they hope to spur more business opportunities for both parties.

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