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ITB Berlin 2024: Global stage for travel tech innovations & trends
ITB Berlin 2024: Global stage for travel tech innovations & trends
Tuesday, January 30, 2024
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Elevate Travel Tech Together at ITB Berlin 2024: showcasing over 30 countries’ innovations in 5 halls, with key tech trends and expert insights.
Revolutionizing the Future of Travel: The ‘Elevate Travel Tech Together’ theme at ITB Berlin 2024 offers an unprecedented platform for cutting-edge travel technology solutions. This year, ITB Berlin 2024 will showcase innovations from over 30 countries across five dedicated halls, with the much-anticipated eTravel Stage set to draw crowds with its dynamic lineup of panel discussions, keynote addresses, and presentations.
The travel industry, more than most, thrives on continual innovation and evolution. This is evident at ITB Berlin 2024, happening from 5 to 7 March, where Travel Technology will play a prominent role. ITB Berlin 2024 will feature over 30 international exhibitors, including industry giants and emerging startups, covering the entire spectrum of technology in the travel sector. Participants at ITB Berlin 2024 will include names like Amadeus, Sabre, Bewotec, ICEX España, Business Iceland, and Business France. Collaborating with partners like GIATA, the Travel Tech Café in Hall 5.1 and the Travel Lounge in Hall 6.1 at ITB Berlin 2024 will serve as hubs for technology enthusiasts to share knowledge and ideas.
The eTravel Stage in Hall 6.1 at ITB Berlin 2024 offers a comprehensive program, introducing new tracks on AI and Digital Destinations and expanded seating for attendees.
Highlights at the ITB Berlin 2024 eTravel Stage include:
- Tuesday, 5 March, 11.15 a.m.: A session titled ‘Beyond the Buzz – What are the Key Technology Trends Shaping Travel’ moderated by Lea Jordan, featuring insights from Mirja Sickel and Andy Washington on differentiating hype from truly impactful tech trends in travel.
- Tuesday, 5 March, 2.30 p.m.: ‘Hotel Technology Trends (or Hypes?) – Cutting the Noise’ panel discussion led by Lea Jordan, with insights from Kevin King, XinXin Liu, and others on navigating and mastering hotel technology in the digital age.
- Wednesday, 6 March, morning: Focus on the Technology, Tours & Activities track, including a keynote by Schubert Lou and a panel on ‘Outlook for Experiences’ with Nishank Gopalkrishnan and Kristin Dorsett, all part of ITB Berlin 2024.
- Wednesday, 6 March, 3.45 p.m.: Dr. Patrick Andrae discusses ‘How AI is reshaping travel searches and bookings’ and explores AI’s role in price comparison and booking technologies at ITB Berlin 2024.
- Thursday, 7 March, 10.30 a.m.: ‘Taking Notes – Lessons from Asia’s Digital Frontier’ panel moderated by Charlie Li, featuring insights from Vivian Zhou, Bai Zhiwei, and others at ITB Berlin 2024.
- Thursday, 7 March, 11.00 a.m.: Michael Frischkorn’s keynote on the digital transformation of the camping market, presented at ITB Berlin 2024.
- Thursday, 7 March, 2.30 p.m.: The Digital Destination track focusing on German-speaking countries with Alexa Brandau and Richard Hunkel discussing open data innovations, exclusively at ITB Berlin 2024.
- Thursday, 7 March, 4.15 p.m.: Reinhard Lanner’s keynote on efficient data management for personalized guest experiences, a highlight of ITB Berlin 2024.
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