ITB Berlin 2024: Mariam Mourad shares how Palm Royale Resort Soma Bay attracts international guests

Thursday, March 28, 2024

In the vibrant atmosphere of ITB Berlin 2024, Apratim Ghoshal, Founder Editor, Travel And Tour World had the pleasure of conversing with Mariam Mourad, Ecommerce and Digital Marketing Manager at Palm Royale Resort Soma Bay, Cairo, Egypt. Mariam Mourad shared insightful details about the resort, its unparalleled offerings, and its strategic marketing endeavours.

Palm Royale Resort: A Quintessence of Luxury

Location & Ambiance
Palm Royale Resort, a gem in Soma Bay, Egypt, boasts 445 luxurious rooms and suites, offering an oasis of comfort and opulence. Its prime attraction, the longest beach in Soma Bay, sets a serene backdrop for a plethora of activities, predominantly highlighting its renowned kite and water sports. This five-star haven stands as a solitary property of its kind, with anticipation building around the opening of its next.

MICE Facilities
Understanding the essence of MICE (Meetings, Incentives, Conferences, and Exhibitions), Palm Royale doesn’t fall short. Equipped with versatile meeting rooms, the resort can host up to 500 guests in a theater-style arrangement, catering to both large conferences and intimate gatherings with equal finesse.

Catering to Every Guest: Families, Couples, and More

Family and Couple-Friendly
Mariam Mourad emphasized the resort’s family and couple-friendly ethos, supported by a myriad of activities for children, including a dedicated kids’ area and an enthusiastic animation team. Adults aren’t left wanting, with nightlife options and tranquil relaxation areas for those seeking serenity.

Connectivity and Accessibility
Access to Palm Royale Resort is streamlined through multiple channels, including online travel agencies and the resort’s user-friendly website, equipped with a booking engine for hassle-free reservations.

A Melting Pot of Cultures

Diverse Guest Demographic
Palm Royale Resort prides itself on being a multicultural haven, attracting guests primarily from Europe, with Italy, Germany, Switzerland, Ukraine, Russia, and of course, Egypt, leading the guest demographic.

Strategic Marketing Endeavors

Beyond ITB Berlin 2024
ITB Berlin 2024 is just one of the many global stages where Palm Royale Resort showcases its allure. Participation in key tourism exhibitions such as WC, Holiday World Prague, and Top Resa in France underscores the resort’s commitment to attracting a global clientele, with a particular focus on the UK and France as significant markets.

Closing Thoughts

The discussion with Mariam Mourad at ITB Berlin 2024 painted a vivid picture of Palm Royale Resort’s dedication to excellence and hospitality. It’s not just about the luxurious amenities or the breathtaking vistas; it’s the resort’s commitment to creating unforgettable experiences for every guest, making it a distinguished destination in Egypt’s vibrant tourism landscape.

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