ITB China unravels trends and opportunities in China’s tourism market

Tuesday, January 23, 2024

ITB China partners with Trip.com for the annual Travel Trends Report 2024-25.

It is providing key insights into emerging trends of the MICE tourism industry, Chinese traveller behavior and opportunities in the booming tourism market.

The report will be released concurrently with the trade show.

ITB China, the leading B2B exclusive travel trade show is focusing on the Chinese travel market.

It will launch the ITB China Travel Trends Report (TTR) 2024/25 during ITB China 2024, which will take place from 27 to 29 May 2024 at the Shanghai World Expo Exhibition & Convention Center.

Published annually by the organizers of ITB China, the report provides global strategists and decision-makers with first-hand insights into the latest trends in the Chinese travel market.

It will be enabling them to adapt their business operations to the rapidly evolving environment.

What to learn from the report?

Overview of China’s outbound tourism market in 2023

Opportunities and challenges in China’s outbound tourism business

Insights into the most popular destinations, travel themes, products and changes in Chinese traveler behavior.

How to attract Chinese travelers through upgraded travel experiences and tailored services

Generation Z: the travel behavior of the key drivers of the future tourism market

Extensive analysis of the MICE and corporate travel market in China

Trends of Chinese inbound tourism market

Sun Bo, Chief Marketing Officer of Trip.com Group and Executive Vice President of China Tourism Association, says that after steady recovery, China’s outbound travel market is poised for rapid growth.

They are pleased to partner with ITB China to provide global industry operators with business inspiration and industry insights through the Travel Trends Report.

Alongside the data from Trip.com, the report’s findings are based on a unique and proprietary analysis obtained through buyer surveys from the ITB China Buyers Circle, which comprises representatives from China’s travel companies and agencies covering all business types.

In parallel, a series of executive interviews with destinations, associations, leading travel agents, top industry newcomers, corporate buyers, MICE buyers and key opinion leaders will be conducted to provide a profound industry perspective.

Exhibitor registration for ITB China 2024 ends on 31^st January

ITB China offers global suppliers a highly efficient and productive platform with personalized matchmaking, extensive networking opportunities and in-depth information from key market players about the latest industry trends.

Exhibitors have until 31^st January to secure their stands.

« Back to Page

• Global Travel and Tourism Leaders to Gather in Shanghai for ITB China 2024 This May

• MMPRC welcomes expressions of interest for ITB China 2024

• China gears to boost global travel market with ITB China 2024

• ITB China 2024: Exploring Growth Opportunities in a Dynamic Market