Hanoi, Tay Ho and Vietnam Welcome Diamond Crown Westlake by The Crest Collection, How Will Ascott and DOJI Group Redefine Luxury Tourism?

Hanoi, Tay Ho and Vietnam are preparing to welcome a significant addition to the country’s luxury hospitality sector as The Ascott Limited and DOJI Group announce the signing of Diamond Crown Westlake by The Crest Collection. The upcoming property marks the first collaboration between the global hospitality company and one of Vietnam’s largest private enterprises, creating a flagship luxury development designed to strengthen Hanoi’s position as one of Asia’s leading destinations for premium cultural tourism. Located in the prestigious Tay Ho district overlooking West Lake, the project reflects growing investment in Vietnam’s hospitality sector as international visitor demand continues to rise.

A Landmark Partnership for Vietnam

The signing of Diamond Crown Westlake represents an important milestone for both partners.

The project marks the inaugural collaboration between The Ascott Limited, the hospitality business wholly owned by CapitaLand Investment (CLI), and DOJI Group, one of Vietnam’s leading private enterprises with interests spanning jewellery, luxury real estate, hospitality and resort development.

The partnership combines Ascott’s international expertise in premium accommodation with DOJI Group’s deep understanding of Vietnam’s luxury property market.

Together, the companies aim to create a hospitality destination that reflects both global standards and Vietnamese cultural identity.

Introducing The Crest Collection to Hanoi

Diamond Crown Westlake will operate under The Crest Collection, Ascott’s luxury hospitality brand known for properties inspired by the character and heritage of their destinations.

Rather than offering a standard hotel experience, The Crest Collection focuses on delivering distinctive stays that celebrate local history, architecture and culture.

The Hanoi property is expected to embody this philosophy by incorporating elements that reflect the city’s rich traditions while delivering contemporary luxury for international and domestic travellers alike.

The development will further strengthen Ascott’s growing luxury portfolio across Asia.

A Prestigious Location in Tay Ho

The new property will be located in Tay Ho, one of Hanoi’s most desirable districts.

Centred around the iconic West Lake, Tay Ho has become synonymous with upscale residential developments, embassies, international dining, boutique shopping and cultural attractions.

The district offers visitors convenient access to many of Hanoi’s historic landmarks while providing a quieter environment compared with the bustling streets of the Old Quarter.

Its combination of lakeside scenery, modern amenities and cultural heritage makes Tay Ho one of the Vietnamese capital’s fastest-growing tourism and lifestyle destinations.

Strengthening Hanoi’s Luxury Tourism Appeal

The announcement comes as Hanoi continues expanding its reputation as a destination for luxury travellers.

International visitors increasingly seek experiences that combine high-end accommodation with authentic cultural immersion.

Projects such as Diamond Crown Westlake support this trend by creating hospitality experiences that showcase Vietnam’s heritage while meeting the expectations of discerning global travellers.

Luxury hotels also contribute to attracting business events, international conferences, diplomatic visits and premium leisure tourism, broadening the city’s visitor profile.

Design Inspired by Local Culture

One of the defining features of The Crest Collection is its emphasis on destination-inspired design.

Diamond Crown Westlake is expected to integrate architectural and interior elements reflecting Hanoi’s cultural identity, artistic traditions and historical character.

This approach aligns with growing demand for hotels that provide a strong sense of place rather than standardised international design.

Guests will be encouraged to experience the local destination through thoughtfully curated spaces, cuisine and hospitality.

Such design-led developments continue reshaping the luxury accommodation market across Asia.

Supporting Vietnam’s Growing Hospitality Sector

Vietnam’s tourism industry has experienced significant growth in recent years, supported by expanding international air connectivity, improved infrastructure and increasing global recognition of its cultural and natural attractions.

New luxury hospitality projects contribute to this momentum by increasing accommodation capacity and enhancing the country’s competitiveness within Southeast Asia.

Developments like Diamond Crown Westlake also generate employment opportunities across hotel operations, food and beverage services, event management, maintenance and tourism support industries.

The project reinforces confidence in Vietnam’s long-term tourism potential.

Exploring Hanoi Beyond the Hotel

Visitors staying at Diamond Crown Westlake will enjoy easy access to many of Hanoi’s most famous attractions.

The city’s Old Quarter, Hoan Kiem Lake, Temple of Literature, Ho Chi Minh Mausoleum, Imperial Citadel of Thang Long, and vibrant street food districts remain among Vietnam’s leading tourism highlights.

West Lake itself offers scenic walking routes, lakeside cafés, historic pagodas and cultural landmarks that complement the luxury hospitality experience.

Travellers can also use Hanoi as a gateway to destinations such as Ha Long Bay, Ninh Binh, Sa Pa and northern Vietnam’s mountain regions.

Luxury Hospitality Meets Cultural Experiences

Modern luxury travellers increasingly seek experiences that extend beyond accommodation.

The upcoming property is expected to support this trend by encouraging visitors to explore Hanoi’s heritage, cuisine, art, architecture and local traditions.

This combination of premium hospitality and cultural discovery aligns with Vietnam’s broader tourism strategy of attracting visitors interested in authentic experiences alongside world-class service.

Such developments strengthen the country’s reputation within the international luxury travel market.

Travel Tips for Future Visitors

Travellers planning to visit Hanoi should allow time to explore both historic and modern districts.

Walking around West Lake, experiencing the Old Quarter’s vibrant streets and sampling traditional Vietnamese cuisine provide excellent introductions to the capital.

Autumn and spring are particularly pleasant seasons for sightseeing due to comfortable temperatures.

Combining Hanoi with nearby UNESCO World Heritage Sites creates a rewarding multi-destination itinerary across northern Vietnam.

Key Statistics

• Diamond Crown Westlake will operate under The Crest Collection.
• Marks the first partnership between The Ascott Limited and DOJI Group.
• Located in Tay Ho, overlooking West Lake in Hanoi.
• Developed as a flagship luxury hospitality project for Vietnam.
• Strengthens Ascott’s luxury portfolio across Asia.

Chronological Tracker

• Partnership Announced – Ascott and DOJI Group sign their first hospitality collaboration.
• Project Development Begins – Diamond Crown Westlake enters the development phase in Tay Ho.
• Future Opening – The property will welcome guests as part of The Crest Collection luxury portfolio.

Frequently Asked Questions

1. What is Diamond Crown Westlake?

It is an upcoming luxury hospitality development in Hanoi that will operate under The Crest Collection, part of The Ascott Limited.

2. Where will the property be located?

The hotel will be situated in Tay Ho, overlooking West Lake, one of Hanoi’s premier lifestyle districts.

3. Why is this project significant?

It marks the first collaboration between The Ascott Limited and DOJI Group, creating a flagship luxury hospitality project that supports Hanoi’s growing international tourism appeal.

Conclusion

The signing of Diamond Crown Westlake by The Crest Collection represents a significant step forward for Hanoi’s luxury hospitality sector and highlights Vietnam’s continuing evolution as a leading destination for premium international travel. By combining the global expertise of The Ascott Limited with the local market knowledge of DOJI Group, the project is set to deliver a distinctive hospitality experience rooted in Vietnamese culture and contemporary design. As Hanoi continues attracting global travellers seeking authentic and high-end experiences, Diamond Crown Westlake is poised to become an important landmark that strengthens the city’s reputation on the international tourism map.