Jakarta Tourism Shines as Wonderful Indonesia’s 12.12 Activation Showcases Promotions for Year-End Holiday Travelers

Published on December 12, 2024

The Indonesian Ministry of Tourism is closing 2024 on a high note with the highly anticipated “Wonderful Indonesia 12.12 Activation.” This initiative aims to harness the festive spirit of the year-end holidays to promote domestic tourism, economic growth, and partnerships among co-branding collaborators. With a massive movement of over 110 million people projected during the holiday season, this program is set to make a significant impact on Indonesia’s tourism and economy.

Uniting Tourism and Economy During the Festive Season

The 12.12 Activation campaign is a collaborative effort by the Ministry of Tourism and Creative Economy, co-branding partners, and key financial institutions. According to the Ministry of Transportation, the year-end holiday period will witness an unprecedented movement of individuals, estimated at 110.67 million people, as they travel across Indonesia for Christmas and New Year celebrations.

The financial sector is also gearing up for the holiday season. Bank Negara Indonesia (BNI) predicts a 9%-12% increase in transaction volumes compared to regular months, while Bank Mandiri has allocated Rp 26 trillion in cash, reflecting a 4.6% rise from the previous year. These figures highlight the season’s economic vibrancy, driven by heightened consumer spending on travel, shopping, and festive preparations.

Enhancing Tourism Through Collaboration

Ni Made Ayu Marthini, Deputy for Marketing at the Ministry of Tourism, emphasized the campaign’s importance in fostering collaboration. “The 12.12 Activation is the sixth standalone initiative by Wonderful Indonesia this year, showcasing the commitment and enthusiasm of our co-branding partners to contribute to the tourism sector,” she stated.

The program includes campaigns on social media platforms like Pesona Indonesia and Creative Indonesia, where co-branding partners can showcase their products and services. Yohanes De Brito Titus Haridjati, Director of Marketing Communications at the Ministry of Tourism, explained that this platform offers diverse options for both domestic and international tourists. By amplifying co-branding partners’ reach, the campaign promotes the best of Indonesian tourism, from unique travel experiences to premium local products.

Surging Domestic Tourism Numbers

Indonesia’s domestic tourism sector has shown consistent growth, driven by initiatives like the 12.12 Activation. According to the Central Statistics Agency (BPS), domestic trips rose by 4.83% in July 2024 compared to the previous year. This upward trend is mirrored in consumer spending, which has seen significant growth over recent years:

• 2019: IDR 960.79 thousand
• 2020: IDR 1.55 million
• 2021: IDR 2.40 million
• 2022: IDR 2.42 million
• 2023: IDR 2.57 million

This rise in spending reflects the growing appetite for travel, leisure, and cultural experiences, which the 12.12 Activation aims to cater to.

A Celebration of Co-Branding Partnerships

The 12.12 Activation showcases the diverse industries contributing to Indonesia’s tourism ecosystem. Co-branding partners range from hospitality providers to retail brands, offering an array of products and services. Through this collaboration, the Ministry of Tourism strengthens ties with private-sector stakeholders, creating a unified approach to boosting domestic tourism.

Promotions under the 12.12 Activation are designed to address the needs of modern travelers. From exclusive travel packages to discounts on accommodations and experiences, these offers aim to enhance accessibility and affordability, encouraging more Indonesians to explore their country during the festive season.

Social Media as a Promotional Tool

With the increasing role of digital platforms in tourism, social media is central to the 12.12 Activation’s strategy. By leveraging the popularity of Pesona Indonesia and Creative Indonesia, the campaign reaches millions of users, providing a dynamic platform for co-branding partners to engage with their target audience. Interactive posts, promotional videos, and user-generated content ensure high visibility, driving interest and participation in the campaign.

Looking Ahead: The Future of Indonesian Tourism

The Wonderful Indonesia 12.12 Activation is more than a year-end promotion—it is a reflection of Indonesia’s evolving tourism landscape. By combining government initiatives with private-sector partnerships, the campaign underscores the importance of collaboration in achieving sustainable growth.

As the year-end holidays approach, the 12.12 Activation serves as a blueprint for future tourism strategies, highlighting how targeted campaigns can drive economic activity while enhancing travelers’ experiences. With initiatives like this, Indonesia continues to position itself as a leading destination for both domestic and international tourism.

A Call to Explore Wonderful Indonesia

For travelers seeking unique and memorable experiences, the Wonderful Indonesia 12.12 Activation offers the perfect opportunity to discover the country’s beauty and diversity. Whether it’s exploring pristine beaches, vibrant cultural festivals, or serene natural landscapes, Indonesia has something for everyone.

As the year draws to a close, the campaign invites Indonesians and international visitors alike to celebrate the season by embarking on unforgettable journeys across the archipelago. Through collaboration, innovation, and a shared passion for travel, the Wonderful Indonesia 12.12 Activation brings the nation together in celebration and exploration.