Jakes Hotel in Jamaica Reopens This December, Boosting Tourism Revival on South Coast: What You Need to Know

Published on November 26, 2025

Jamaica’s renowned Jakes Hotel in Treasure Beach is reopening this December, signaling a significant milestone in the island’s robust tourism recovery efforts following recent hurricanes. This reopening aligns with Jamaica’s government-led comprehensive plan to fully restart tourism by mid-December, fortifying the south coast’s position as a favored boutique escape and supporting the broader national tourism industry relaunch.

Jakes Hotel’s Phased Reopening Progress

Jakes Hotel has initiated a phased reopening after enduring two hurricanes within a year, including a major restoration post-Hurricane Beryl. A key highlight is the reopening of Jack Sprat, the iconic beachfront restaurant, which has resumed serving locals and travelers, restoring a vital community and tourism hub. According to hotel representatives, approximately seventy-five percent of rooms will be fully operational by December 18, with ongoing restoration efforts expected to bring back additional accommodations and guest spaces in the weeks following. This careful and methodical revitalization approach ensures that Jakes can sustain its reputation for quality and guest satisfaction while progressively restoring full services.

Impact on Tourism and Local Economy

The reopening of Jakes Hotel is more than just a hotel comeback; it is a positive indicator for the tourism sector on Jamaica’s south coast and the country at large. The return of Jack Sprat and the availability of most rooms this winter provides a much-needed boost to the local economy by attracting both regional and international visitors. This resurgence supports local employment, including hotel staff, suppliers, and tourism-related businesses, which were heavily impacted by the category 5 Hurricane Melissa and previous storms. The steady progress at Jakes reflects the island’s resilience and commitment to restoring its tourism vitality after the natural disasters disrupted the industry’s peak season.

Jamaica’s National Tourism Relaunch Strategy

Jakes Hotel’s reopening parallels the Jamaica Ministry of Tourism’s nationwide initiative to fully restart the tourism industry by December 15, 2025. The government has mobilized a high-level Hurricane Melissa Recovery Task Force and Tourism Resilience Coordination Committee to synchronize efforts between public and private sectors. These bodies focus on marketing, infrastructure repairs, aid delivery, and overall readiness of tourism sites, aiming to reassure travelers and optimize operational capacity across the island. The reopening schedule for multiple hotels, including boutique properties like Jakes, is integral to Jamaica’s strategy for a cohesive and robust tourism relaunch that harnesses the festive season’s economic potential.

Reinstating Jamaica’s Boutique Hospitality Scene

As one of Jamaica’s treasured boutique hotels, Jakes plays a crucial role in the nation’s tourism ecosystem by offering an authentic, community-oriented lodging experience. Its reopening signifies renewed confidence in Jamaica’s boutique hospitality sector and its unique contributions to sustainable tourism. The phased reopening process ensures a balanced recovery that prioritizes quality restoration while welcoming guests back to enjoy the cultural and environmental richness of Treasure Beach. This approach aligns with broader national objectives to promote diverse tourism experiences and strengthen the island’s market positioning.

Looking Ahead: Steady Growth in Tourism

Travelers planning trips to Jamaica’s south coast this winter can expect continuous visible progress in the tourism sector’s recovery reflected in Jakes Hotel’s operations. As most accommodations reopen in phases, the restoration at Jakes will support the tourism industry’s resilience and help maintain Jamaica’s standing as a globally favored destination. The ongoing revitalization encourages sustainable tourism development and creates anticipation for future growth, ensuring that visitor experiences remain memorable and enriching. Overall, Jakes Hotel’s reopening is a decisive step in Jamaica’s commitment to regenerating its tourism industry, fostering economic stability, and sustaining local communities dependent on tourism.

This collective effort reinforces Jamaica’s enduring tourism appeal and readiness to welcome visitors safely and comfortably, driving the island’s economic recovery and highlighting the pivotal role of hospitality enterprises like Jakes in the post-hurricane revitalization of the tourism sector.​

Image Credit: Jakes Hotel