Jamaica is all set to turn into a ‘smart tourism destination’

Sunday, May 20, 2018

Known as the leader in tourism in terms of innovation in the Caribbean, now Jamaica is all prepared to start the road to becoming a smart destination.

 
While sharing views last Friday at the Smart Destination Workshop 2018, Minister of Tourism, Hon. Edmund Bartlett unveiled that the Ministry had put in J$30 million behind the development of the fully integrated website which has been developed in juxtaposition with Google and will be launched in June.

 
“That’s the game-changer that we’ve been looking for to enable a platform in which all players can now come and populate with their content,” said Minister Bartlett.

 
He was mainly pleased as this effort would now permit for small vendors, classified as small and medium tourism enterprises, to have access. “The big word for us in smart tourism is access and Jamaica will provide access for visitors from all over the world,” said Minister Bartlett.

 
Minister Bartlett witnessed that the coming together of public and private sector entities to reveal technology usage in the forward thrust to expand tourism, as “a phenomenal development and it is putting Jamaica at the cutting edge of the new tourism.” He posited that “it is going to enable us to be sustainable in terms of our development process.”

 
He regarded the workshop as “being central in terms of creating and mapping out this new architecture for tourism” and advocated having this forum more often than once a year.

 
Mr. Bartlett underlined that “the change that is taking place in tourism today is absolutely mind boggling and destinations are undergoing a level of metamorphosis that is faster than even they can recognize themselves.” He said the change was coming because of “the fourth revolution” which he defined as “the huge influx of cognitive systems that are redefining the way things are done, adding value to innovation.”

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