Jamaica Surges Forward in Tourism Recovery as Five Sandals and Beaches Resorts Return to Full Operation, Elevating the Island’s Visitor Experience

Published on December 6, 2025

Jamaica’s tourism sector has taken a bold leap forward with the reopening of five prominent Sandals Resorts International properties, signaling renewed confidence and growing momentum across the island’s hospitality industry. The return of these resorts marks a significant milestone for travelers, tourism partners and communities that rely heavily on visitor activity along the north coast.

The revived properties now welcoming guests once again include Sandals Dunn’s River, Sandals Royal Plantation, Sandals Ochi, Sandals Negril, and Beaches Negril—a collection of resorts known for their beachfront appeal, luxury experiences and strong ties to Jamaica’s cultural heritage. Their reopening brings fresh energy to Ocho Rios, Negril, and surrounding communities, reinforcing Jamaica’s position as one of the Caribbean’s most vibrant tourism hubs.

A wave of optimism surrounds the island as airports continue to receive flights from international gateways and major attractions reopen to visitors. Iconic natural and adventure sites such as Dunn’s River Falls, Seven Mile Beach, and Mystic Mountain are once again thriving, offering the signature blend of relaxation, adventure and tropical charm that Jamaica is known for. These attractions play a vital role in shaping the island’s tourism narrative, and their renewed activity is a decisive sign of stronger days ahead.

Before officially reopening the five resorts, Sandals Resorts International invited nearly 400 travel advisors and industry partners to experience Jamaica firsthand through a special “Back to Jamaica” immersion initiative. Held at Sandals Dunn’s River, this preview event gave partners the opportunity to reconnect with the island’s landscapes, cuisine, beaches and cultural warmth. The behind-the-scenes experience offered a deeper understanding of how ready Jamaica is to welcome international travelers and demonstrated the confidence that comes from real on-the-ground immersion.

The event reaffirmed an important truth within the travel world—seeing a destination with your own eyes, feeling its rhythm and breathing its atmosphere fosters trust like nothing else. Stepping into the soft white sands, sampling beloved Jamaican dishes and basking in the island’s tropical sunshine offered participants a genuine sense of assurance and renewed enthusiasm for promoting Jamaica as a world-class vacation destination.

The reopening of these resorts also highlights the longstanding legacy of Sandals Resorts, a company born in Jamaica in 1981 and deeply intertwined with the island’s tourism identity. The brand continues to strengthen its connection to its homeland, celebrating milestones that support local employment, community engagement and the revival of travel demand. Guests returning to these properties can expect the same immersive Caribbean experience that has defined the brand for decades, enriched with renewed vitality and an unmistakable sense of homecoming.

The collection of Sandals Resorts represents some of the finest adults-only all-inclusive experiences in the Caribbean, crafted to bring travelers closer to the region’s authentic spirit, natural beauty and cultural richness. Couples and adults seeking romance, relaxation or adventure will find thoughtfully designed spaces, gourmet dining and activities that highlight the best of Jamaican hospitality.

Meanwhile, Beaches Resorts continues to serve as a favorite destination for families, offering playful, dynamic and all-inclusive experiences built for multigenerational vacations. With existing properties in Jamaica and Turks & Caicos—and upcoming expansions planned for Barbados and The Bahamas—the brand is scaling its footprint across the region. Families visiting Beaches Resorts can expect everything from waterparks and kids’ clubs to world-class beaches and entertainment designed to create the ultimate island escape.

The reopening of these five Jamaica resorts represents more than just resumed operations; it reflects the resilience and commitment of the island’s tourism industry. As travelers return, local communities, small businesses and tourism partners gain renewed economic opportunities, ensuring that Jamaica’s north coast continues to thrive.

With its resorts energized, attractions revived and global flight connections strengthening, Jamaica is stepping confidently into its next chapter—one filled with promise, growth and the unmistakable rhythm of Caribbean hospitality.