Jamaica to expand its travel market in the year 2024

Thursday, December 28, 2023

Between May 20 and 22, 2024, Jamaica is scheduled to host the 42nd edition of the Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace. 

Jamaica, the birthplace of reggae king Bob Marley, is a veritable rainbow of lushness, beaches, and breathtaking landscapes. It is a beautiful place to be in. Additionally available are Jamaican rum, Blue Mountain Coffee, and Red Stripe Beer. A major draw to the island is its eclectic musical legacy, which includes dancehall and reggae. Additionally noteworthy is Jamaican food, which blends robust flavours and is made with regionally grown fresh ingredients.

In order to host the association’s premier event, which is instrumental in binding purchasers and sellers of the area’s tourism services and goods, CHTA President Nicola Madden-Greig went on to convey gratitude to the Jamaican government, in particular to Tourism Minister Edmund Bartlett as well as the Jamaica Hotel & Tourist Association (JHTA).

Edmund Bartlett, who is the tourism minister of the Jamaica Tourism Board, gave us an exclusive interview at the World Travel Market 2023. He spoke about the rapidly increasing demographics post-COVID that have helped the Jamaican tourism board, and he is hopeful about the future. 

To augment close transactions with buyers during the marketplace meetings, the trade exhibition brings together the region’s wide range of suppliers. In addition, one important aspect relating to the meeting is this business-to-business discussion. However, Madden-Greig pointed out that there are travel writers and tourism reporters present, and she went on to speak to the media about the opportunity.

As per the statistical records of worlddata.info, Jamaica has been recorded to reach a total of one million tourists in 2021. This made it rank 58th in the world in absolute terms.

In addition to Jamaica’s tourism resources, Minister Bartlett welcomed Marketplace attendees to the Montego Bay Convention Centre in the upcoming spring and highlighted the island nation’s abundance of teachings on resilience and the vital need to recover and prosper from adversity rapidly. 

Showcasing the diverse experiences as well as the offerings of Jamaica and the Caribbean area as a whole is made possible by this esteemed event. The highly successful Caribbean Travel Forum & Awards, which are currently in their third edition, are modelled around Marketplace 42, which Robin Russell, President of the Jamaica Hotel & Tourist Association (JHTA) Madden-Greig additionally suggested may have a few improvements that would enhance the entire visitor experience.

« Back to Page