Jammu and Kashmir Celebrates Drung’s Reopening as a Key Milestone in the Region’s Effort to Rebuild and Reinvigorate its Tourism Sector

Published on November 24, 2025

Jammu and Kashmir, renowned for its breathtaking landscapes and cultural richness, has taken a significant step towards recovery with the reopening of Drung to tourists. After a devastating eight-month closure triggered by the Pahalgam terror attack, which led to the suspension of 48 major tourist sites across the Valley, Drung’s return to the tourism map marks a new chapter for the region. The local community, heavily dependent on the influx of tourists, now has renewed hope as the administration takes steps to restore both safety and stability.

Drung, situated in the serene foothills of the majestic Gulmarg mountains, is a destination that captures the essence of Kashmir’s natural beauty. Known for its tranquil meadows, cascading waterfalls, and panoramic vistas, Drung offers visitors a quiet retreat away from the hustle of more well-known tourist spots. Its reopening brings with it a sense of relief for both tourists eager to return and locals whose livelihoods are directly tied to the tourism industry.

The tourism sector in Jammu and Kashmir has long been a vital economic driver, supporting thousands of families who rely on the industry for income. However, the recent closure of Drung and other prominent destinations has created a significant economic gap, leaving many local businesses struggling. From hotel owners to artisans, transportation services to small vendors, the absence of tourists has had a ripple effect throughout the community. The reopening of Drung now offers a much-needed lifeline for these families, breathing new life into the Valley’s economy.

To ensure a safe and secure experience for tourists, the Jammu and Kashmir administration has implemented a comprehensive set of security measures. Increased patrols, surveillance, and security checkpoints are now in place, providing a visible assurance to travelers that their safety is a priority. These measures, alongside other confidence-building initiatives, have been essential in restoring trust among potential visitors. The region’s commitment to ensuring safety is an important step in encouraging tourists to return to the Valley, especially after such a long period of uncertainty.

As the region slowly reopens to tourism, the allure of Drung is drawing travelers back. The serene meadows, lush greenery, and peaceful surroundings are a welcome escape for those seeking solace in nature. Drung offers an entirely different experience from the bustling ski slopes of Gulmarg, providing visitors with an opportunity to enjoy the Valley’s beauty in a quieter, more relaxed setting. Whether for a day trip or a more extended stay, Drung’s beauty provides the perfect environment for reflection, adventure, and relaxation.

For the local economy, Drung’s reopening represents more than just a return to normalcy. It signals a much-needed recovery for industries that rely heavily on tourism. From the bustling markets selling Kashmiri handicrafts to the hotels and restaurants serving visitors, the influx of tourists is expected to revitalize these sectors. The region’s artisans, in particular, stand to benefit significantly as visitors return to purchase locally made shawls, carpets, woodwork, and other traditional crafts. Tourism in Kashmir is deeply intertwined with the culture of the people, and as tourists return, they also help support the preservation of these unique traditions.

In addition to Drung, the Jammu and Kashmir administration has announced the gradual reopening of 28 other major tourist destinations across the region. This phased approach reflects a careful balance between ensuring the safety of both tourists and residents while steadily reviving the tourism industry. By reopening key sites in phases, the administration is working to restore Kashmir’s position as one of the most sought-after travel destinations in India and abroad. These efforts are also part of a broader initiative to rebuild confidence in the region and highlight the efforts being made to ensure a safe and welcoming experience for all visitors.

The reopening of Drung is not just a recovery of the tourism sector but also a symbol of the region’s resilience. Despite the challenges faced over the past year, Jammu and Kashmir’s natural beauty remains unparalleled, attracting travelers from across the globe. The reopening of Drung serves as a testament to the strength of the region’s people, their unwavering spirit, and their commitment to ensuring that Kashmir remains a top travel destination.

For tourists, the appeal of Drung lies in its unspoiled landscapes and tranquil atmosphere. The destination offers a range of experiences, from leisurely walks through the meadows to picnics by the waterfalls, or simply soaking in the panoramic views of the surrounding mountains. Drung, with its cool breeze and serene ambiance, is the perfect antidote to the stress of modern life. Its reopening allows travelers to once again immerse themselves in the timeless beauty of Kashmir, experiencing a side of the region that remains untouched by the typical tourist crowds.

As the tourism sector in Jammu and Kashmir begins to recover, Drung’s reopening represents more than just an economic boost—it is a beacon of hope for the entire Valley. The return of tourists will have far-reaching effects, supporting local businesses, preserving cultural traditions, and offering new opportunities for future growth. The rejuvenation of the tourism sector is essential for the broader economic and social recovery of the region, and with efforts focused on ensuring a safe, sustainable, and memorable experience, Kashmir is on track to regain its status as one of the world’s most iconic travel destinations.

Drung’s reopening is a crucial milestone in the revitalization of Jammu and Kashmir’s tourism industry. As visitors return to the Valley, the community, the economy, and the cultural heritage of the region will flourish once more. With safety measures in place, a renewed sense of hope, and the timeless appeal of its landscapes, Kashmir is poised for a bright future—one where its natural beauty continues to captivate the hearts of travelers from around the world.