Japan airlines, Hakuhodo spearhead phase two of KOKYO NFT

Monday, February 5, 2024

Japan Airlines Co., Ltd. (JAL) and Tokyo-based integrated marketing and innovation firm, Hakuhodo Inc., have jointly announced the initiation of a second series of trial projects involving KOKYO NFT starting in February 2024. This initiative focuses on converting unique local experiences and tangible assets into non-fungible tokens (NFTs), aiming to foster a sense of community among both Japanese and international stakeholders in these regions.

The concept of real-world assets (RWAs) encompasses tangible items such as artwork and real estate, with a growing interest in enhancing their liquidity and security through blockchain technology. Non-fungible tokens (NFTs) are distinct digital assets that are secured on a blockchain, ensuring the authenticity and ownership of digital and physical assets.

In their first trial in February 2023, JAL and Hakuhodo explored the creation of community bonds through KOKYO NFTs, which offer exclusive local experiences. The initial trials proved the potential to elevate the value of these experiences by making them exclusive and enhancing connections within the community and between the community and local businesses. Following these findings, the second series of trials aims to expand upon these insights, with a focus on regional tangible assets. By tokenizing unique experiences and crafts across six Japanese regions, the aim is to broaden the community base and drive regional development by showcasing these values globally.

Additionally, a promotional campaign featuring dynamic NFTs will run alongside the trial. This will offer a unique, evolving NFT experience themed around origami, a well-recognized symbol of Japanese culture, which will develop and change over time.

These trials are part of a broader effort by Hakuhodo and JAL to explore the creation of sustained community engagement and address the pressing issue of Japan’s declining population.

The KOKYO NFT trial includes the minting and sale of six types of NFTs on the Astar zkEVM Powered by Polygon, a leading Japanese blockchain platform, with secondary sales expected on the NFT marketplace Rarible. The initiative covers a diverse range of experiences from designing your own fireworks in Hokkaido to participating in samurai traditions in Fukuoka, and even collaborating on space art in Kagoshima.

A dynamic NFT campaign will complement the sale of these unique NFTs, offering participants the chance to engage with a series of missions that evolve the NFTs they hold, culminating in origami-themed digital art. This campaign aims to enhance engagement and offer early purchasing rights for the KOKYO NFTs to those who complete all missions.

In this collaborative effort, JAL takes the lead in overall service planning, while Hakuhodo manages project production. Other partners include SEEDER for experiment production and NFT sales, PONT (beyondClub) for minting technology and community management, and wondertrunk & co. for NFT planning and experience design.

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