Published on December 4, 2025

Japan’s tourism industry has witnessed a significant 15% rise in Indian travelers during the winter season, with the winter months emerging as the second most popular peak period for Indian visitors, after the famous cherry blossom season in spring. This increase in winter tourism highlights the growing interest of Indian travellers in experiencing Japan’s unique winter charm, cultural offerings, and seasonal attractions.
Japanese destinations such as Tokyo, Kyoto, and Hokkaido are seeing heightened demand from India, with travelers flocking to the country to enjoy winter festivals, snow sports, and cultural experiences. The winter season has become an increasingly attractive time for Indian tourists, with Japan offering a diverse range of activities and events that appeal to a broad demographic.
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Japan’s appeal to Indian tourists during winter is multifaceted, encompassing a variety of activities that blend nature, culture, and winter sports. One of the main draws is the opportunity to enjoy snowy landscapes, particularly in Hokkaido, Japan’s northernmost island, which is famous for its ski resorts and snow festivals. The island offers a winter wonderland with some of the best skiing and snowboarding experiences in the world. The annual Sapporo Snow Festival is another highlight, attracting visitors with its stunning ice sculptures and cultural performances.
Apart from snow sports, winter in Japan also offers unique experiences related to its traditional culture. Hot springs (onsen), warm traditional meals, and winter festivals provide a cozy and cultural experience for Indian travelers seeking to connect with the island’s deep-rooted traditions.
Many Indian travelers also visit Kyoto and Tokyo during the winter months to experience the cultural richness of these cities, which are home to historic temples, shrines, and landmarks. Kyoto’s traditional temples, gardens, and Zen retreats offer a peaceful respite, while the bustling capital city of Tokyo boasts modern attractions like robot restaurants, theme parks, and shopping districts.
The rise in Indian tourists during the winter months can be attributed to several key factors:
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Winter tourism in Japan is gaining traction among various segments of the Indian market. In particular, Indian families, young professionals, and honeymooners are increasingly visiting Japan during the winter season, combining cultural exploration with adventure activities.
While spring’s cherry blossoms have traditionally been the peak time for Indian visitors, the winter months now offer more affordable options, fewer crowds, and a diverse range of activities. Young Indian travelers are particularly drawn to Japan’s modern attractions, such as Tokyo Disneyland, anime culture, and the unique robot-themed restaurants.
In contrast, families and older travelers prefer the cultural immersion of cities like Kyoto, where they can explore temples and museums, while also enjoying the peaceful atmosphere of Japan’s winter gardens.
Japan’s growing appeal as a winter destination for Indian tourists is expected to have a significant impact on both the tourism economy and cultural exchange between the two nations. The increase in Indian tourists is expected to generate substantial revenue for Japan’s hospitality and retail industries, benefiting hotels, restaurants, and local businesses that cater to international visitors.
Moreover, this trend strengthens the cultural ties between Japan and India, with an increasing number of Indian travelers eager to engage with Japanese culture and explore its rich traditions. Through travel, Indian tourists are contributing to the global understanding of Japan’s values, arts, and history.
The upward trend of Indian winter tourism to Japan is expected to continue, with the Indian middle class showing growing interest in international travel. As affordable travel packages and increased flight options remain available, Japan is well-positioned to capture a larger share of this market.
Furthermore, Japan is investing in tourism infrastructure, offering more visa facilitation, better transport links, and a variety of winter-themed experiences. With a continued focus on catering to Indian tourists, Japan will likely remain a premier destination for travelers looking for adventure, culture, and winter leisure activities.
Japan’s winter season is becoming a premier travel destination for Indian tourists, with ski resorts, cultural immersion, and seasonal attractions drawing more visitors each year. With increasing connectivity, affordable travel options, and a growing interest in winter sports and cultural experiences, the future of winter tourism between India and Japan looks promising. As travelers continue to flock to Japan in increasing numbers, the two nations will continue to build a strong relationship through tourism, making it a significant part of their bilateral ties and economic growth.
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