Japan Joins Thailand, Singapore, South Korea, and Taiwan as Top Destinations Driving an Eighty One Percent Surge in Vietnam’s Holiday Travel Searches on Agoda Ahead of the April-May Break

Written By: Shraddha Das

Shraddha Das

I am a passionate travel writer at Travel and Tour World (TTW) with two years of experience covering the ever-evolving world of travel, tourism, aviation, and hospitality. She enjoys turning complex industry updates into engaging stories that inspire and inform readers around the globe. With a keen eye for detail and a love for discovering what makes every destination unique, Shraddha is committed to delivering accurate, insightful, and reader-friendly content that connects people with the world of travel.

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May 7, 2026 11:23 GMT+5:30

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Japan has emerged as one of the leading destinations for Vietnamese travelers, joining Thailand, Singapore, South Korea, and Taiwan in driving a remarkable 81% surge in holiday travel searches on Agoda ahead of the upcoming April-May break. This surge is largely attributed to the extended holiday period, with many employees taking advantage of the overlap between the Hung Kings Commemoration, Reunification Day, and Labour Day. As travel demand heats up, destinations like Tokyo offer Vietnamese travelers a chance to explore vibrant culture and modern attractions, while familiar Southeast Asian hotspots continue to attract those seeking quick getaways. The increasing trend of outbound travel combined with the growing appeal of long-haul destinations in Northeast Asia has further fueled the rise in travel searches.

Vietnam Sees Surge in Holiday Travel Demand Ahead of April-May Public Holidays: Coastal Destinations Lead the Way

As Vietnam approaches one of its longest holiday periods in 2026, demand for travel is reaching new heights, according to recent data from Agoda. The period encompassing the Hung Kings Commemoration, Reunification Day, and Labour Day, which fall within the same week in 2026, has triggered an 81% increase in domestic accommodation searches when compared to the previous year. This remarkable surge highlights a growing trend of short domestic getaways and regional international travel, as more Vietnamese take advantage of the extended holiday stretch to relax and explore both within the country and abroad.

Record-breaking Growth in Domestic Travel

Vietnam’s domestic travel market is witnessing a marked shift in travel patterns as more people seek out brief yet enriching getaways. Coastal cities, in particular, are seeing the highest interest, reflecting the enduring popularity of beach destinations. With warmer temperatures across the country, it’s no surprise that travelers are flocking to seaside locales for relaxation and recreation.

Coastal Cities Dominate

Agoda’s data reveals that four coastal cities rank among the top five most-searched destinations in Vietnam for the upcoming holiday period. These beach towns are attracting a wide range of holidaymakers looking for sun, sand, and scenic vistas.

• Vung Tau: Leading the charge with an impressive 101% increase in searches, Vung Tau is witnessing a renewed interest, driven by its accessibility from Ho Chi Minh City and its reputation as a weekend getaway.
• Nha Trang: With a 96% growth, this popular coastal city continues to be a favorite for beach lovers, offering vibrant nightlife and beautiful beaches along the south-central coast.
• Da Nang: Known for its picturesque coastline and cultural landmarks, Da Nang saw an 89% increase in search activity. Its combination of urban amenities and natural beauty makes it a year-round favorite.
• Phan Thiet: This coastal destination registered a 72% year-on-year growth. Phan Thiet, home to the famous Mui Ne beach, is a top choice for those seeking a more serene atmosphere compared to the more tourist-heavy areas.

While coastal destinations are at the forefront, Da Lat, an inland city known for its cooler climate and mountainous scenery, also made a strong showing. It ranks fifth in the most-searched list, with a 45% increase in interest. Travelers seeking respite from the intense heatwave sweeping across the country are increasingly turning to Da Lat for its refreshing temperatures and tranquil atmosphere.

Changing Travel Preferences in Vietnam

The latest Agoda data also highlights an evolving trend in the travel behavior of Vietnamese consumers. In addition to seeking out cool, coastal retreats, more travelers are becoming mindful of convenience, cost, and accessibility when selecting destinations. This shift indicates that rather than venturing to remote or newly emerging destinations, many travelers are opting for familiar locations that offer established tourism infrastructure and are easily reachable.

Travelers are looking for well-connected destinations with a range of accommodations and amenities that cater to both short breaks and long-term stays. This trend, focusing on convenience and familiarity, is expected to continue driving demand for well-established domestic leisure markets. Similarly, regional outbound travel also remains popular as Vietnamese look beyond their borders for exciting and accessible holiday experiences.

International Travel on the Rise

Outbound travel has experienced a notable uptick, with a 9% year-on-year increase in searches for international destinations during the holiday period. While short-haul destinations in Southeast Asia continue to dominate, longer-haul regional destinations in Northeast Asia have seen particularly strong growth.

Top International Destinations for Vietnamese Travelers

Vietnamese holidaymakers are increasingly exploring international options, and the most popular destinations reflect a mix of familiar short-haul options and more distant, culturally rich regions in Northeast Asia.

• Bangkok: The Thai capital remains a staple for Vietnamese travelers, ranking as the most-searched international destination. Known for its vibrant street markets, rich culture, and delectable food, Bangkok is an easy and affordable getaway just a short flight away.
• Singapore: Continuing its reign as one of the most sought-after destinations for Vietnamese travelers, Singapore offers an ideal combination of modern urban attractions, family-friendly entertainment, and rich cultural experiences.
• Tokyo: With a 49% increase in search interest, Tokyo stands out as a leading destination for those looking for an immersive cultural experience. Its blend of tradition and modernity, from ancient temples to cutting-edge technology, makes it an attractive option for long-haul travelers.
• Seoul: The South Korean capital saw a 20% jump in searches, with its thriving food scene, bustling shopping districts, and historical landmarks making it a favorite among those looking for a blend of city life and cultural heritage.
• Taipei: Taipei remains a solid option for regional travelers seeking a unique blend of Chinese culture, lush landscapes, and delicious cuisine. The city’s strong performance in search activity suggests its steady appeal to those looking for a shorter international getaway.

The Top Destinations for April-May 2026

As Vietnamese travelers plan their holiday escapes, the top destinations for the April 24 to May 2, 2026 holiday period are beginning to take shape. Domestic searches reveal an overwhelming preference for beach towns and cool mountain retreats, while international travelers are gravitating toward familiar, vibrant destinations in Asia.

Domestic Destinations

• Vung Tau
• Da Nang
• Phan Thiet
• Nha Trang
• Da Lat

International Destinations

• Bangkok
• Tokyo
• Seoul
• Singapore
• Taipei

Japan joins Thailand, Singapore, South Korea, and Taiwan as top destinations driving an 81% surge in Vietnamese holiday travel searches on Agoda ahead of the April-May break. This increase is fueled by the overlap of major public holidays, encouraging both domestic and Northeast Asia travel.

As Vietnam prepares for one of its busiest holiday seasons, the data from Agoda paints a clear picture of a dynamic and evolving travel landscape. With domestic getaways focused on coastal and mountain destinations and outbound travel reaching new heights, Vietnamese travelers are embracing a mix of relaxation and adventure, both within their home country and beyond its borders. Whether seeking cooler climates or vibrant city experiences, travelers are making the most of the extended holiday period to explore and unwind.