Japan Joins Vietnam, Sri Lanka, Malaysia And Other Countries In Capitalizing On Travel Shifts Across Asia Amid Thailand-Cambodia Tensions: New Updates You Need To Know

Published on December 29, 2025

Japan joins Vietnam, Sri Lanka, Malaysia, and other countries in gaining trust and shifting travel patterns across Asia amid escalating tensions between Thailand and Cambodia. As travelers increasingly seek safety, ease of access, and alternative destinations, the ongoing border violence between Thailand and Cambodia has led many to reconsider their travel plans. Countries like Vietnam, Japan, and Sri Lanka are emerging as top choices, offering a combination of cultural richness, affordability, and political stability, making them the ideal alternatives for tourists looking to avoid uncertainty and explore Asia’s diverse offerings.

As the New Year approaches, travelers are shifting their travel plans, seeking destinations that offer safety, ease of travel, and a richer experience. Amid escalating tensions between Thailand and Cambodia, which resulted in border clashes leaving over 100 people dead, Indian travelers and tourists from across the globe are exploring alternative destinations within Asia. Countries like Japan, Vietnam, Sri Lanka, and Malaysia have become the new go-to locations for those looking for peace, cultural richness, and beautiful landscapes.

This shift in travel patterns is reshaping the tourism landscape of Asia and highlighting how countries with stable conditions and appealing travel packages are capitalizing on the situation. The travel industry is undergoing a transformation, as travelers prioritize safety and ease of access in the wake of these tensions. With Vietnam seeing record increases in bookings, Sri Lanka benefiting from visa fee reductions, and Japan rising as a prime alternative, the shift in preference is clear.

The Shift in Travel Patterns

For years, Thailand and Cambodia have been staples in the travel itineraries of those visiting Southeast Asia, with their cultural, historical, and natural attractions drawing millions of tourists each year. However, the recent border violence between Thailand and Cambodia, which lasted nearly three weeks, has severely impacted tourism to these destinations. The ceasefire, which came into effect on December 23, 2025, was a relief, but the damage to travel demand was already done.

According to industry experts, Indian travelers have particularly shifted away from these two countries, redirecting their attention to alternatives that offer both safety and incredible experiences. The tourism industry is witnessing a decline in interest in Thailand and Cambodia, with inquiries for these countries down significantly compared to previous years. Specifically, Cambodia has faced the largest dip, with inquiries dropping by 20-35% year-on-year, and cancellations ranging from 8-18%.

This shift isn’t just limited to Southeast Asia. Across the Asian continent, countries have seen a marked increase in travel demand, and many are positioning themselves as the ideal travel alternatives in light of recent regional tensions. Vietnam, Sri Lanka, Japan, and Malaysia have emerged as the most sought-after destinations, gaining substantial trust and confidence from travelers.

Vietnam: Leading the Charge

Among the countries benefiting the most from this shift is Vietnam, which has reported an outstanding 125% increase in bookings year-on-year, according to data from EaseMyTrip. Known for its vibrant culture, picturesque landscapes, and rich history, Vietnam has long been a popular choice for travelers. However, the recent border violence in Thailand and Cambodia has sparked an even greater demand, particularly among travelers looking for safer alternatives.

The country’s tourism sector is flourishing, thanks to its strong appeal to both leisure travelers and those seeking cultural experiences. Popular destinations such as Hanoi, Ho Chi Minh City, and the Halong Bay have seen a rise in visitors looking to experience the charm of Vietnam without the risks associated with the ongoing border issues in Thailand and Cambodia.

Vietnam’s accessibility, affordable travel options, and welcoming hospitality make it a perfect destination for travelers seeking a hassle-free getaway. Additionally, the country’s robust travel infrastructure, including easy visa processes and excellent connectivity, has made it an attractive option for many.

Sri Lanka: A Strong Comeback

Sri Lanka has also seen a significant surge in bookings, with at least a fivefold increase in traffic since the introduction of visa fee cuts earlier this year. This island nation, known for its pristine beaches, ancient temples, and lush green landscapes, has long been a favorite among travelers. But the recent changes, including visa reductions, have made it even more appealing.

Sri Lanka’s tourism industry has benefited from an influx of travelers seeking an idyllic and serene destination. The country’s Colombo, Kandy, and Galle regions are experiencing significant foot traffic, as international tourists seek refuge from the volatility in neighboring Southeast Asian countries. With Sri Lanka offering both cultural heritage and adventure experiences, it has rapidly risen in popularity as an alternative destination.

Malaysia: A Close Neighbor

Malaysia has always been a regional powerhouse in terms of tourism, and it is benefitting from the regional unrest more than ever. With cities like Kuala Lumpur, Penang, and Langkawi serving as dynamic cultural and natural hubs, Malaysia is attracting travelers seeking safe, engaging, and diverse experiences.

Malaysia’s tourism sector has witnessed a boost, especially from travelers who have adjusted their itineraries due to the situation in Thailand and Cambodia. The country’s excellent infrastructure, developed tourism products, and rich cultural heritage have positioned it as a favorable choice for those seeking a diverse yet safe Asian destination. From vibrant city life to peaceful beaches and lush rainforests, Malaysia offers something for every type of traveler.

Japan: The New Favorite

In an unexpected yet significant development, Japan is emerging as a major beneficiary of the shift in travel preferences. Once considered a more expensive destination, Japan’s appeal has skyrocketed in the aftermath of the Thailand-Cambodia tensions. With its blend of modern cities, rich culture, and beautiful nature, Japan is proving to be the perfect alternative for travelers looking for both safety and an immersive cultural experience.

Japanese cities like Tokyo, Kyoto, and Osaka are seeing increased bookings, with tourists eager to experience Japan’s unique blend of ancient traditions and futuristic innovation. The country’s focus on tourism innovation, safety, and high-quality travel experiences has helped it secure a prominent place on the travel radar for those seeking a peaceful and enriching destination.

Other Countries Gaining Momentum

In addition to these leaders, several other countries in Asia are also experiencing increased interest from travelers who are avoiding the uncertainty of Thailand and Cambodia. These countries offer a range of experiences that appeal to various traveler segments, including families, solo travelers, and honeymooners. Below are some of the countries gaining momentum:

• Indonesia: The island nation is seeing a surge in visitors, particularly to places like Bali and Jakarta, as travelers seek to explore Southeast Asia’s tropical paradise with minimal risk.
• South Korea: With its dynamic blend of traditional culture and cutting-edge modernity, Seoul and other major cities have seen an uptick in tourists looking for a culturally rich yet safe experience.
• Singapore: Known for its excellent infrastructure, safety, and modernity, Singapore continues to be a top destination, especially for travelers seeking urban sophistication and entertainment.
• Taiwan: Taiwan’s Taipei is gaining popularity as an alternative for travelers looking for rich history, stunning nature, and an affordable destination in Asia.
• Nepal: With its breathtaking landscapes and rich cultural heritage, Kathmandu and the surrounding areas are attracting travelers interested in trekking and spiritual experiences.

Key Drivers of the Shift

This shift in travel behavior is driven by several factors:

• Safety Perception: The recent tensions in Thailand and Cambodia have made safety a top priority for travelers. Countries with stable political situations and minimal risks of violence have gained the upper hand in the current environment.
• Visa Ease and Accessibility: Countries with easy visa processes and well-connected flight routes have become more attractive. This ease of access is a crucial decision driver for travelers looking to avoid the hassles of complicated visa procedures.
• Value for Money: As travelers look for alternatives, destinations offering a good balance of affordability, comfort, and quality experiences are more likely to succeed. Countries like Vietnam, Sri Lanka, and Malaysia are benefiting from this trend, offering affordable accommodations and experiences.
• Flight Availability: Easy connectivity and well-established flight routes have helped countries like Japan, Vietnam, and Malaysia remain accessible and convenient for travelers. Airlines have responded by increasing flights to these popular destinations to meet growing demand.

The recent tensions between Thailand and Cambodia have created a ripple effect across Asia’s travel industry. As travelers adjust their plans, countries like Japan, Vietnam, Sri Lanka, and Malaysia have emerged as key beneficiaries of this shift. With their mix of safety, cultural richness, and affordability, these countries are capturing the trust and interest of travelers who are looking for new experiences in a region marked by uncertainty.

Japan joins Vietnam, Sri Lanka, Malaysia, and other countries in gaining trust and shifting travel patterns across Asia amid Thailand and Cambodia tensions, as travelers prioritize safety, ease of access, and stable destinations in the wake of regional conflicts.

As travel demand continues to evolve, the focus is on destinations that offer not just beautiful landscapes and rich histories, but also safety, ease of access, and a sense of security for visitors. This transformation in travel patterns could very well be the catalyst for a new phase of tourism across Asia, with these countries leading the way toward a more diversified and resilient tourism landscape.