Japan Joins with Thailand, India, Singapore, South Korea, United Arab Emirates, Turkey, the United States and More in Having High International arrivals and Growth : Click to Know More Now

Published on February 25, 2026

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According to the Japan National Tourism Organization (JNTO), Japan experienced a significant increase in international travel during January 2026. The number of Japanese international travelers rose by 17.6% year-on-year, reaching a total of 1,072,600. This growth marks a strong recovery in Japan’s tourism sector, surpassing the 9.6% increase seen in the previous month. However, the figure still represents a 26.1% decrease compared to the same period in January 2019, before the global pandemic.

The rise in international travel is a clear sign that Japan’s tourism industry is continuing to recover from the setbacks caused by the COVID-19 pandemic. Despite the challenges in regaining pre-pandemic levels, the year-on-year increase shows that tourists are once again flocking to Japan’s diverse attractions, bolstered by the country’s vibrant culture, rich heritage, and modern amenities.

Factors Driving Growth in International Travel to Japan

Several factors have contributed to the steady growth in the number of international travelers to Japan, particularly as the country reopens its borders. Japan’s successful efforts in rebuilding its tourism infrastructure, improved flight connectivity, and its diverse offerings have helped attract international visitors once more.

The 17.6% year-on-year increase in international travelers reflects the resilient demand for travel to Japan, with visitors eager to experience the country’s rich cultural heritage, renowned cuisine, and scenic beauty. The continued global interest in Japanese pop culture, anime, and traditional arts, alongside new tourist attractions, continues to attract international tourists seeking a blend of modernity and tradition.

Popular Destinations for International Travelers

The growth in international travelers can be seen across various Japanese regions, as visitors explore more than just Tokyo and Kyoto. While cities like Tokyo, Osaka, and Kyoto remain top destinations, many international tourists are now looking beyond the usual hotspots. For example, Hokkaido is drawing attention with its world-class ski resorts and winter festivals, while Okinawa is becoming increasingly popular for its tropical climate and pristine beaches.

Japan’s UNESCO World Heritage sites also remain a major draw for international tourists, with destinations like Hiroshima, Nara, and Mount Fuji attracting both history lovers and nature enthusiasts. The rise in the number of international visitors to regional cities and towns shows that Japan is not only a destination for cultural exploration but also for outdoor adventures, nature, and relaxation.

Increased Air Connectivity to Japan

The resurgence in international travel to Japan is also attributed to improved air connectivity. With the easing of travel restrictions and the resumption of direct flights from key markets such as the United States, Europe, and Southeast Asia, travelers can now access Japan with greater ease. Major international airlines are increasing their frequencies to Japanese cities, making it more convenient for visitors to travel to and within Japan.

Moreover, Japan’s expanded low-cost airline options have made travel more affordable for tourists, contributing to the increase in international arrivals. These efforts are also supporting Japan’s goal to revitalize its tourism sector and boost the economy, which has long relied on tourism to stimulate local economies and provide jobs in the hospitality sector.

Impact on the Japanese Economy and Local Businesses

The recovery of Japan’s tourism industry is a positive indicator for the local economy, as international visitors contribute significantly to industries such as hospitality, retail, and transportation. Increases in visitor numbers directly benefit hotels, restaurants, and tour operators who rely on international tourism for a substantial portion of their income. The return of international tourists has provided a much-needed boost to these businesses, especially in regions where tourism is a major part of the economy.

The surge in international arrivals also supports Japan’s efforts to revitalize its regional cities. With tourists flocking to not only major cities but also rural and less-visited areas, the local economy sees greater diversification. Small towns and rural regions have started to see economic benefits as tourism helps create new job opportunities and stimulates local businesses, from souvenir shops to tour guides.

Challenges and Future Outlook

While the growth in international visitors is promising, Japan is still facing challenges in fully recovering to pre-pandemic levels. January 2026 saw a 26.1% decrease in international arrivals compared to January 2019, showing that while recovery is underway, the tourism sector has not yet reached full capacity. Moreover, the continued global uncertainties and travel restrictions in certain regions still pose a challenge for Japan’s tourism industry.

Despite these challenges, the outlook for Japan’s tourism industry remains optimistic. The government’s continued efforts to enhance tourism infrastructure, promote sustainable tourism, and provide incentives for international visitors are expected to contribute to a steady increase in tourist arrivals throughout 2026 and beyond. With global travel patterns recovering and Japan remaining a top destination for cultural, historical, and natural tourism, the country is poised for continued growth.

Looking Ahead: Japan’s Tourism Potential in 2026 and Beyond

The 2026 tourism season looks promising for Japan, as international travelers are increasingly seeking new and diverse experiences. The rise of off-the-beaten-path destinations, along with the growing interest in cultural experiences, is expected to play a key role in Japan’s future tourism development. As travel demand increases, Japan will continue to position itself as a global tourism hub, offering unique experiences for visitors from around the world.

With a growing number of international tourists returning to Japan, the country is on track to continue its recovery in 2026, with expectations for further growth in the coming months.