Japan: Kobe Tourism Bureau Showcases Unique Wellness Appeal, Hot Springs And To GCC Travellers In Dubai

Published on December 14, 2025

The Kobe Tourism Bureau (KTB), in collaboration with the Japan National Tourism Organization (JNTO) Dubai Office, recently undertook a strategic initiative to present the distinctive tourism appeal of Kobe, Japan, to a key audience in the Middle East. A special luncheon was hosted for leading media professionals and content creators at the renowned venue of TOMO Dubai. This meticulously planned event was conducted with the explicit aim of solidifying Kobe’s position as a premier, accessible, and uniquely diverse Japanese destination for global travellers. The city’s portfolio of signature experiences was thoroughly highlighted, ensuring that a comprehensive understanding of its offering could be communicated effectively. Among the celebrated features were the world-renowned specialty, Kobe Beef, the therapeutic waters of the historic Arima Onsen hot springs, and the rich, complex fabric of its multicultural heritage. Through this showcase, Kobe was carefully established as a compelling destination where culture, comfort, and authentic Japanese experiences are seamlessly integrated and easily enjoyed by all visitors.

A Gateway to the Kansai Region

The exceptional geographical position of Kobe within the Kansai region is considered one of its greatest assets, facilitating multi-city exploration across western Japan. Its proximity to other major Japanese urban centres was repeatedly emphasized during the presentation. The journey time to Osaka is merely 30 minutes, and the cultural heartland of Kyoto is reachable within 50–60 minutes. This level of connectivity means that Kobe can be comfortably utilized as a central base from which some of Japan’s most famous and historically significant sites can be accessed. Furthermore, the city’s gateway status is secured by the convenient access available from Kansai International Airport (KIX). Transportation to the city centre is efficiently handled by various modes, including reliable train services, comfortable bus routes, and high-speed ferry options.

The Enduring Legacy of Multiculturalism

The profound multicultural character of Kobe is a direct consequence of its foundational history as an early and important international trading port. This legacy is not merely historical but is palpably experienced within the city’s architecture and cultural institutions today. The unique blend of Eastern and Western influences is one of the most compelling aspects showcased to potential visitors. A prime example of this historical fusion is the celebrated Kitano Ijinkan district, where numerous Western-style residences dating back to the late 19th century have been meticulously preserved. These structures stand as tangible reminders of the period when international merchants and diplomats settled in the city, contributing significantly to its cosmopolitan identity. The architectural styles found here are markedly distinct from traditional Japanese buildings and offer a fascinating glimpse into a unique cross-cultural moment in the nation’s past.

Culinary Excellence and Gastronomic Appeal

The culinary landscape of Kobe has long been influenced by its international roots, yet it is simultaneously dominated by one world-class product: Kobe Beef. The globally recognized excellence of this premium Japanese delicacy was a major point of focus during the showcase. The reputation of Kobe Beef is built upon its exceptional tenderness, highly distinctive flavour, and the signature, finely marbled texture, known as sashi, which melts delicately in the mouth. Detailed information was provided on how this renowned beef is produced under strict standards, ensuring its consistent quality and authenticity. The experience of enjoying genuine Kobe Beef is presented as a fundamental, must-have experience for any visitor to the city.

Beyond this celebrated delicacy, the KTB was keen to underscore the concerted efforts that have been made to ensure that the city’s dining scene is inclusive and accommodating to all dietary needs. The development and promotion of Muslim-friendly dining options were explicitly referenced. These options include restaurants that have implemented specific measures, such as providing prayer spaces or ensuring the availability of Halal-certified ingredients, thereby demonstrating a genuine commitment to welcoming visitors from the Middle East and other Islamic countries.

Modern Attractions and Future Horizons

The contemporary appeal of Kobe is strongly anchored in its vibrant and continuously developing waterfront attractions. The central part of the city provides a wealth of leisure opportunities that were meticulously detailed for the attending media. Key cultural sites such as Sorakuen Garden, a beautiful Japanese landscape garden, and the nearby Former Hassam Residence, an example of preserved foreign architecture, offer tranquility and historical insights. Modern entertainment is provided by the highly engaging átoa Kobe aquarium, which presents marine life in an innovative, artistic setting. Furthermore, the city’s relationship with the sea is fully embraced through its popular harbour cruises, which offer spectacular panoramic views of the skyline, the iconic Kobe Port Tower, and the surrounding mountains.

A Message of Hope and Comfort

The overriding sentiment conveyed by the Kobe Tourism Bureau was one of warm invitation and confidence in the city’s unique offerings. A clear statement was made, noting the delight felt at the opportunity to introduce Kobe directly to the media and content creators gathered in Dubai. It was neutrally conveyed by Yasunao Shuo, the Managing Director of Kobe Tourism Bureau, that Kobe is accurately described as a city that, while compact, is remarkably diverse. Attention was drawn to the unique possibility for visitors to enjoy a highly appealing combination of a multicultural atmosphere, sincere Muslim-friendly hospitality, renowned hot springs, majestic mountains, and the expansive sea—all of which are situated within remarkably easy reach of one another. Strong hope was expressed that a growing number of travellers from the GCC market would be inspired to discover Kobe, recognizing it as a comfortable, convenient, and truly inspiring base from which the wider wonders of Japan could be explored.