Japan Sees Surge in Demand for Foreign-Language Babysitting Amid Tourism Boom

Published on December 29, 2025

The booming inbound tourism market of Japan has resulted in the emergence of a novel service: foreign-language babysitting for foreign visitors. With a significant increase in the number of affluent families visiting Japan, many are looking for ways to experience Japanese culture without the constraints of young children. This trend demonstrates the growing diversity of traveller needs, catering to those who want to immerse themselves in the authentic experiences that Japan has to offer while also ensuring that their children are well cared for.

Rising Demand for Foreign-Language Babysitting Services

As tourism numbers rise in Japan, the demand for foreign-language babysitting services has surged, particularly among high-income families. In 2024, Japan saw a record number of 36.8 million foreign visitors, with around 690,000 of them aged four or younger. This demographic represents a significant portion of the market for childcare services, especially as many of these visitors come from countries where English is the primary language.

For these parents, a language barrier can make it difficult to enjoy certain aspects of Japanese culture. The demand for services that bridge this gap has spurred companies to offer specialized foreign-language babysitting services, allowing both parents and children to enjoy their time in Japan in unique ways.

Synk: A Leading Foreign-Language Babysitting Provider

One such provider, Synk, based in Kamakura, Kanagawa Prefecture, has seen remarkable success since launching its foreign-language childcare services in April 2024. Synk employs English-speaking, nationally certified childcare workers and offers a range of services that cater to the needs of foreign tourists. From basic hotel babysitting to more immersive experiences, the company has already handled over 50 requests, with fees starting at 54,000 yen (approximately S$445) for three hours.

The services provided by Synk extend far beyond traditional babysitting. Parents can book activities for their children, such as zen meditation sessions at temples and visits to local Japanese nursery schools. These experiences not only provide young tourists with a deeper connection to Japan’s culture but also allow parents to explore the country without the stress of caring for their children. By offering hands-on cultural programmes, Synk aims to help families enjoy their time in Japan to the fullest.

A Growing Trend: Other Childcare Providers Expanding Services

Synk is not the only company tapping into this growing market. Poppins, a well-established childcare provider based in Tokyo, has increased its efforts to recruit foreign-language-speaking babysitters since spring 2024. This move aligns with the broader shift in Japan’s tourism industry, which is becoming more inclusive and accommodating to the needs of foreign visitors.

Moreover, major hotels have begun offering foreign-language babysitting services to cater to their international guests. One example is the Nagoya Marriott Associa Hotel, which has introduced an online booking system for foreign-language babysitters, making it easier for guests to access these services during their stay. This increasing availability of services reflects Japan’s commitment to enhancing the travel experience for tourists by offering tailored solutions for families travelling with young children.

Why This Trend is Gaining Traction Among Tourists

The growing popularity of foreign-language babysitting services can be attributed to several factors. First, affluent families are increasingly looking for ways to experience Japan’s cultural offerings, such as high-end dining and traditional activities, without the limitations that come with travelling with small children. Many of Japan’s finest restaurants, temples, and cultural sites are not necessarily suitable for young children, and parents often find it difficult to enjoy these experiences while ensuring their children’s comfort and safety.

For instance, a family visiting from California was able to enjoy a high-end sushi restaurant in Tokyo without worrying about their children’s well-being. While the parents dined, their children engaged in craft activities with a nanny, creating cherished memories of their own. This type of personalized service allows parents to experience the best of Japan while their children are also engaged in culturally enriching activities.

Additionally, the demand for services that cater to young children is not just about convenience—it is also about quality. The availability of certified childcare professionals who speak English provides peace of mind for parents, ensuring that their children are in safe, capable hands while they explore the destination.

What Does This Mean for Japan’s Tourism Market?

The expansion of foreign-language babysitting services reflects a broader trend in Japan’s tourism industry: the increasing focus on specialized, family-friendly experiences. As Japan continues to attract more tourists, the market for services tailored to the needs of foreign visitors is expected to grow. This trend is likely to see more hotels, tour operators, and local businesses offering customized solutions for families.

Japan’s inbound tourism sector is already benefiting from this diversification of services. For example, family-friendly travel packages, including babysitting services and cultural programmes, are becoming a common offering in the hospitality industry. This not only helps improve the overall tourist experience but also contributes to the local economy by attracting more visitors, particularly those with young children.

Future Prospects for Foreign-Language Babysitting Services

As the demand for foreign-language babysitting services grows, there are numerous opportunities for expansion. The growing interest in Japan’s cultural offerings, combined with the rising demand for personalised childcare, suggests that this industry has enormous potential. Companies such as Synk and Poppins are already well-positioned to lead this market, and with more hotels and tourist attractions expected to follow suit, the future looks promising for this niche service.

Finally, the rise of foreign-language babysitting services in Japan reflects the changing needs of tourists. By providing culturally enriching experiences for children and allowing parents to explore, these services improve the overall travel experience for families. As Japan’s tourism industry expands, it is clear that these services will play an important role in shaping the future of family travel in the country.