Japan Unites Vietnam, Spain, South Korea, Australia, Thailand and Iceland to Become Most Desired Gen Z Tourism Hotspots in 2025: Here’s Where The Young Travelers are Going and More You Need to Know!

Published on December 17, 2025

In 2025, Japan unites with Vietnam, Spain, South Korea, Australia, Thailand and Iceland to become the most desired Gen Z tourism hotspots. These destinations are rapidly emerging as the ultimate getaways for young travellers, offering a mix of culture, adventure, and excitement. Gen Z, the trailblazers of travel, are seeking experiences that go beyond typical vacation spots, craving authenticity, immersion, and uniqueness. Whether it’s exploring the vibrant streets of Japan, soaking in the rich culture of Vietnam, enjoying the electric atmosphere in Spain, indulging in K-pop culture in South Korea, or experiencing the wild natural beauty of Iceland, these countries offer something for every adventurous soul.

If you’re wondering where young travellers are flocking to in 2025, this is your guide to discovering the top destinations leading the charge. Here’s everything you need to know about these exciting new hotspots for Gen Z travel!

Japan: A Fusion of Technology and Tradition That Captivates Gen Z

Japan has been at the top of Gen Z’s travel bucket list for years, and 2025 is no exception. The country is experiencing a surge in visitors, with official statistics showing an impressive rise in international tourists. According to the Japan National Tourism Organization (JNTO), Japan welcomed over 28.5 million international visitors in the first half of 2025 alone.

Gen Z’s fascination with Japan is easy to understand. The country seamlessly blends ancient traditions with cutting-edge technology. In cities like Tokyo, young travellers can immerse themselves in pop culture, from anime and manga to vibrant fashion scenes in Harajuku. The rich culture, historic temples in Kyoto, and neon-lit streets of Osaka make Japan the ultimate destination for those seeking a balance of cultural immersion and modern excitement.

For Gen Z, Japan’s tech-forward society, street fashion, and diverse experiences from quirky cafés to traditional tea ceremonies create an irresistible draw. It’s no wonder that Tokyo’s futuristic vibe, combined with the serene beauty of rural areas like Hokkaido, makes Japan one of the most sought-after destinations.

Vietnam: Affordable Adventure and Culture

Vietnam’s tourism industry is booming in 2025, with the Ministry of Culture, Sports and Tourism reporting that over 21 million foreign tourists are expected to visit. What makes Vietnam stand out to Gen Z travellers is its unbeatable combination of affordable travel, stunning landscapes, and rich cultural experiences.

From the bustling streets of Hanoi to the serene beauty of Ha Long Bay, Vietnam offers a diverse range of experiences. Gen Z is particularly drawn to the vibrant street food culture in cities like Ho Chi Minh City and Hanoi. They love the idea of exploring local markets, tasting pho, and taking part in cooking classes. The country’s affordable prices also make it a top destination for young travellers looking to get the most out of their travel budget without sacrificing experience.

Vietnam’s rich history, breathtaking natural beauty, and welcoming locals make it the perfect place for those who want to explore off-the-beaten-path locations while enjoying modern conveniences. Whether it’s cycling through the countryside or visiting ancient temples, Vietnam offers a journey into the heart of Southeast Asia that resonates deeply with Gen Z.

Spain: Where Culture, Food, and Fun Collide

Spain is one of the world’s most visited countries, attracting millions of tourists every year. In 2025, Spain is expected to continue to be a hotspot for travellers of all ages, and Gen Z is no exception. With its rich history, vibrant culture, and energetic nightlife, Spain is a country that offers something for everyone. Official data shows that Spain received a record 94 million visitors in 2024, and the trend is expected to continue.

For Gen Z, Spain represents the perfect blend of adventure, food, and culture. Cities like Barcelona and Madrid are alive with art, history, and a youthful vibe. Whether it’s attending a lively fiesta, exploring the streets of Barcelona, or diving into Spain’s world-famous cuisine, the experience is one that captivates the adventurous spirit of young travellers.

The unique architecture of Gaudí, the nightlife in Ibiza, and the tapas culture make Spain a must-visit for Gen Z travellers seeking diverse and rich experiences. Spain’s focus on vibrant city life, coupled with its stunning beaches and cultural landmarks, makes it one of the most attractive destinations for 2025.

Portugal: The Digital Nomad’s Dream Destination

Portugal’s tourism industry is booming in 2025, with Lisbon and Porto emerging as key cities for digital nomads and young travellers. According to official tourism statistics, Portugal is now welcoming millions of international visitors each year, and its appeal to younger generations is undeniable.

What sets Portugal apart is its unique blend of culture, history, and modern convenience. Lisbon, with its picturesque streets and historic architecture, is a hub for creative industries and a perfect destination for those looking to combine work with leisure. Portugal’s affordable cost of living, coupled with its welcoming locals and stunning landscapes, has made it a go-to spot for Gen Z travellers seeking an escape from the hustle and bustle of city life.

Whether it’s exploring the charming streets of Porto, soaking in the sun on the Algarve coast, or indulging in the country’s culinary delights, Portugal offers a rich and varied experience that resonates with Gen Z’s desire for adventure and authenticity.

Iceland: A Land of Natural Wonders and Adventure

Iceland continues to draw adventure seekers in 2025, with its breathtaking landscapes of volcanoes, glaciers, and geysers. According to the UN World Tourism Organization (UNWTO), Iceland remains one of the fastest-growing tourism destinations, attracting more visitors each year. The country’s natural beauty, coupled with its eco-friendly tourism initiatives, has made it a favourite among environmentally conscious Gen Z travellers.

What makes Iceland so appealing to Gen Z is its focus on outdoor activities and eco-adventures. From hiking on glaciers to relaxing in the Blue Lagoon, Iceland offers unique experiences that are perfect for young travellers seeking an adventure that connects them with nature. The country’s strong focus on sustainability, combined with its otherworldly landscapes, provides an unforgettable backdrop for those looking to explore beyond the typical tourist trail.

For Gen Z, Iceland is a dream destination where they can escape into nature, take part in thrilling outdoor activities, and witness some of the most unique landscapes on the planet.

South Korea: Pop Culture and High-Tech Thrills

South Korea continues to be one of the most exciting travel destinations for Gen Z in 2025, thanks in part to the global popularity of K-pop and Korean dramas. The country’s tourism industry is booming, with Seoul emerging as a top destination for young travellers. South Korea offers a dynamic mix of traditional culture, cutting-edge technology, and vibrant pop culture that draws in Gen Z travellers from around the world.

Seoul, with its mix of modern skyscrapers and traditional palaces, is a playground for young people looking for cultural immersion and high-tech thrills. Gen Z is particularly drawn to the country’s unique fashion scene, tech innovation, and food culture. Whether it’s exploring the bustling streets of Seoul, shopping in underground fashion markets, or experiencing the country’s innovative beauty products, South Korea offers a range of experiences that perfectly align with the interests and values of Gen Z.

With K-pop concerts, tech innovations, and Instagrammable spots around every corner, South Korea is a destination that truly resonates with the social-media-driven Gen Z traveller.

Thailand: The Ultimate Fusion of Culture, Cuisine, and Adventure

Thailand continues to be a favourite destination for Gen Z in 2025, thanks to its perfect combination of culture, food, and adventure. The country’s tourism sector remains strong, with millions of visitors flocking to its iconic beaches, bustling cities, and serene temples. Thailand’s rich culture, vibrant street markets, and beautiful natural landscapes make it an ideal destination for young travellers looking to experience something new.

Cities like Bangkok and Chiang Mai offer a mix of traditional and modern experiences, from visiting ancient temples to exploring bustling night markets. The country’s street food culture is particularly appealing to Gen Z, with delicious dishes like pad Thai and mango sticky rice available on every corner. Thailand’s affordability and its focus on outdoor activities, from jungle treks to island-hopping, make it a go-to destination for Gen Z travellers seeking both relaxation and adventure.

Whether it’s exploring the temples of Ayutthaya, partying on the beaches of Phuket, or taking part in a cooking class in Chiang Mai, Thailand offers a wealth of experiences that are tailor-made for Gen Z’s adventurous spirit.

Australia: Nature, Wildlife, and Thrills Await

Australia’s tourism sector continues to perform strongly in 2025, with the country’s diverse landscapes and rich wildlife attracting visitors from all over the world. Official tourism data shows that Australia remains one of the top destinations for young travellers, with a focus on outdoor adventures and cultural experiences.

Gen Z is particularly drawn to Australia’s natural wonders, including the Great Barrier Reef, the Outback, and its stunning national parks. The country’s unique wildlife, including kangaroos and koalas, as well as its vibrant cities like Sydney and Melbourne, make Australia a must-visit destination for young adventurers.

Whether it’s snorkelling in the Great Barrier Reef, hiking in the Blue Mountains, or exploring the bustling cities, Australia offers a diverse range of experiences that perfectly cater to Gen Z’s desire for adventure and discovery.

The Future of Gen Z Travel

As 2025 unfolds, it’s clear that Gen Z is redefining the way the world travels. They are looking for authentic experiences, immersive adventures, and destinations that offer a mix of culture, food, and excitement. From Japan’s cutting-edge tech to the natural wonders of Iceland and the adventure-filled landscapes of Australia, Gen Z is making its mark on global tourism. Their love for social media, adventure, and cultural immersion is shaping the travel landscape, making these countries the top choices for their next big adventure.

As the world continues to change, Gen Z’s travel preferences will only grow more influential. It’s a new era of travel, one that is defined by authenticity, experience, and the desire to explore the world on their own terms. If you’re planning to travel in 2025, these destinations are the ones to watch.