Japan’s Domestic Travel Consumption Up 6% in 2025, Despite Q4 Decline

Published on February 27, 2026

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Japan’s domestic travel consumption rose by 6% in 2025, reaching a total of 26.8 trillion yen, according to the Japan Tourism Agency. Despite a reduction in travel spending in the fourth quarter of 2025, the year saw notable growth in the overall domestic tourism sector, with spending divided into overnight trips and day trips.

In total, the domestic travel market in Japan was strong throughout the year, with significant increases in spending on both types of travel. The overnight trip market saw an increase of 6.8% year-on-year, amounting to 21.7 trillion yen, while day trip consumption reached 5 trillion yen, up 4.9% from the previous year. These figures reflect a robust tourism sector in Japan, particularly as travelers continue to explore the country’s diverse destinations.

Rising Number of Domestic Travelers in Japan

In addition to increased spending, the number of Japanese domestic travelers also saw a rise in 2025. A total of 554 million people traveled within Japan, marking a 2.5% increase compared to the previous year. This total included 300 million overnight travelers and 253 million day travelers, with both categories experiencing modest growth.

Overnight trips saw a 2.5% increase in the number of travelers, while day trips saw an increase of 2.3%. This shows a steady demand for both quick getaways and longer stays, as more Japanese people continue to explore their own country.

Travel spending per traveler also rose by 3.8%, bringing the average amount spent to 48,359 yen. Specifically, overnight travelers spent an average of 72,273 yen, which was an increase of 4.2%. On the other hand, day trip travelers spent an average of 19,982 yen, up 2.3% from the previous year. These increases suggest that travelers are spending more per trip, whether on extended holidays or short visits.

Q4 2025 Sees a Decline in Travel Consumption

Despite the overall positive growth throughout 2025, the fourth quarter (October to December) saw a decline in domestic travel consumption, with a 2.6% drop compared to the same period in 2024. The total amount of travel spending during the final quarter of the year reached 6.3 trillion yen, down from the previous year’s figures.

This decline was particularly noticeable in the overnight trip market, which saw a 3.5% decrease in spending, amounting to 5.1 trillion yen. However, the day trip market experienced an uptick of 1.5%, reaching 1.2 trillion yen.

In terms of traveler numbers, 128 million Japanese nationals traveled during the fourth quarter, a slight 0.1% decrease compared to the same period the year before. This included 70.9 million overnight travelers (down 0.2%) and 56.7 million day travelers (remaining unchanged). The slight drop in overall travelers, along with the reduction in spending, contributed to the overall decline in consumption for the quarter.

Travel spending per traveler in Q4 also saw a 2.5% decrease, with the average amount spent per traveler dropping to 49,402 yen. Specifically, overnight travelers spent an average of 72,385 yen, a decline of 3.4%, while day trip travelers saw a slight increase in spending, with an average of 20,627 yen, up 1.5% from the previous year.

Tourism Trends and Future Implications

Despite the decrease in Q4, Japan’s domestic travel sector remains a vital part of the country’s economy. The overall increase in consumption throughout the year indicates a continued interest in domestic tourism, driven by both the desire for leisure travel and the increasing appeal of local experiences.

Japan’s diverse regions, ranging from Kyoto’s cultural heritage to Hokkaido’s outdoor adventures and Okinawa’s beaches, continue to draw domestic tourists seeking variety in their travel experiences. The robust increase in overnight trips points to a growing desire to explore beyond the usual day-trip destinations, with tourists choosing longer stays in less-traveled parts of Japan.

The steady increase in day trip consumption also highlights the ongoing popularity of nearby getaways and short-term travel experiences. In particular, city breaks and short stays in nature-rich destinations like Mount Fuji or hot spring resorts are key draws for travelers looking for quick, accessible escapes.

Japan’s Evolving Tourism Landscape

Japan’s tourism infrastructure continues to evolve, with a focus on enhancing the travel experience for both locals and international visitors. Investments in local tourism amenities, such as improved transport connections to popular destinations, more diverse accommodation options, and better facilities in rural areas, are expected to further support the domestic travel market.

Looking ahead to 2026, Japan’s tourism industry will likely continue to focus on building a sustainable and inclusive travel ecosystem. Initiatives aimed at improving accessibility, providing tailored travel experiences, and promoting lesser-known destinations within the country will play a crucial role in maintaining growth and attracting travelers from all regions.

Conclusion: Japan’s Domestic Travel Remains Resilient

While Japan’s domestic travel market saw a dip in Q4 of 2025, the overall growth throughout the year indicates the resilience and strength of the sector. With more people choosing to travel within Japan, spending on both overnight and day trips remains robust, signaling continued interest in local tourism.

As Japan moves into 2026, the focus will be on sustaining this positive momentum, with a particular emphasis on diversifying travel experiences and promoting less-visited areas. With travel spending and the number of domestic tourists on the rise, Japan is poised to maintain its position as one of the leading domestic travel markets in Asia.