Japan Wins Best Incentive Destination

Published on October 21, 2025

By: Tuhin Sarkar

By Yousuf Basil and Jennifer Deaton

Las Vegas, USA: All the exhibitors at IMEX America 2025, held at Mandalay Bay in Las Vegas, came eager to showcase their businesses and make deals. Japan, though, stood out—marching into the show already a winner. Even before the opening ceremony, before the first handshake on the floor, Japan had been crowned “Best Incentives Destination (Asia)” for 2025.

The honor comes from the M&C Asia Stella Awards, which recognize outstanding performance and innovation across the MICE sector (Meetings, Incentives, Conventions, Exhibitions). Japan earned the majority of votes in the incentives category—clear validation of its reputation for quality experiences and high visitor satisfaction.

This prestigious recognition highlights world-class infrastructure, exacting service standards, rich culture, and diverse incentive experiences that make Japan a standout destination in Asia.

On the IMEX America exhibition floor, Japan’s pavilion is buzzing—an energy you can’t miss.

Why Japan

Mr. Lewis Ream, with the Japan National Tourism Organization, told TTW that Japan’s “secret” is the seamless connectivity between its diverse cultures and destinations.

“One of Japan’s main strengths is the diversity of options for host cities for incentive trips and conferences,” he said. “Japan has so many regional cultures and traditions, giving travelers the chance to visit several cities and connect with different cultures in a single itinerary.”

In a statement, the M&C Asia Stella Awards organizing body added:

“The result reflects that Japan is highly regarded by incentive planners in the Asia region for offering high-value-added experiences, quality facilities, and excellent service in the field of incentive travel.”

If there’s one quality that sets Japan apart, Mr. Ream tells me is The Attention to Detail—a value deeply embedded in the country’s collective culture. On that point, there’s little debate.

Japan continues to captivate travelers from around the world with its perfect blend of ancient traditions and cutting-edge modernity. From serene temples to neon-lit streets, the country offers a unique travel experience that appeals to history buffs, nature lovers, and tech enthusiasts alike.

The country’s rich cultural heritage is a key draw for tourists. Kyoto, once the capital of Japan, is a must-visit for its beautiful temples, traditional tea houses, and stunning gardens. Visitors can experience the timeless charm of the city, with iconic spots like the Golden Pavilion (Kinkaku-ji) and the Fushimi Inari Shrine, known for its thousand red torii gates. Tokyo, Japan’s bustling capital, is a modern metropolis offering a completely different vibe. Here, skyscrapers and high-tech gadgets collide with historic sites such as the Meiji Shrine and Senso-ji Temple, creating an exciting contrast for visitors.

For nature lovers, Japan’s diverse landscapes offer everything from tranquil hot springs (onsen) to majestic mountains. Mount Fuji, an iconic symbol of Japan, draws hikers and photographers year-round. The cherry blossom season in spring (sakura) is another major highlight, as parks and streets throughout the country come alive with the delicate pink flowers, attracting both locals and international visitors.

Japan’s world-renowned cuisine also contributes to its booming tourism sector. Tokyo holds the title of the city with the most Michelin-starred restaurants, and food lovers can savor a variety of dishes, from sushi and ramen to tempura and kaiseki (traditional multi-course meal). Street food is equally tempting, with takoyaki (octopus balls) and okonomiyaki (savory pancakes) readily available in areas like Osaka.

Whether it’s the ancient temples, the high-tech streets, the breathtaking landscapes, or the food, Japan is a destination that promises a rich, diverse, and unforgettable experience for every traveler.