Jennifer Armbruster Promoted to President at Casetta Group

Published on November 20, 2025

Casetta Group, a rapidly growing and award-winning hospitality brand, has announced the promotion of Jennifer Armbruster to President, marking a significant milestone in the company’s development. As President, Jennifer will oversee the brand’s vision, strategy, and execution across all aspects of the company. Her responsibilities will include leading the expansion of Casetta’s portfolio, managing new hotel concepts, and forging important partnerships, which will further elevate the company’s standing in the hospitality industry.

Having spent five years at Casetta, Jennifer’s leadership has been pivotal in shaping the operational foundation of the brand, refining its culture, and aligning its strategic direction with the company’s core values. Her promotion to President reflects the continued evolution of Casetta Group as it prepares to unveil new projects, including the highly anticipated Hotel Lucile in Los Angeles in early 2026.

A Proven Track Record in Hospitality Leadership

Jennifer Armbruster brings over a decade of experience in hospitality, having worked in various leadership roles with some of the most renowned brands in the industry. Her career includes roles at Four Seasons, Fairmont, Omni Hotels & Resorts, and Relais & Châteaux-affiliated properties. One of her notable positions was as Director of Rancho Valencia Resort & Spa in San Diego, California. These experiences have allowed her to develop a robust understanding of high-end hospitality operations and a deep commitment to delivering exceptional guest experiences.

Before joining Casetta, Jennifer also offered advisory services to several top-performing hospitality groups, further honing her expertise in strategy, operations, and organizational growth. This diverse background uniquely positions her to lead Casetta Group through its next phase of growth.

Casetta Group’s Remarkable Growth and Vision

Under Jennifer’s leadership, Casetta Group has witnessed remarkable growth, becoming a key player in the boutique hotel sector. The brand has focused on creating design-led, thoughtfully restored properties that are not only visually stunning but also rich in character and history. Casetta’s approach to hospitality blends modern luxury with a deep respect for the past, resulting in truly unique accommodations that offer guests an immersive experience.

Casetta’s portfolio has expanded significantly in 2025, with the addition of two distinct properties: Hotel Marina Riviera, a Viking-inspired lakeside retreat in Big Bear Lake, California, and Hotel Willa, an art-filled homage to Pueblo architecture in Taos, New Mexico. These acquisitions underscore Casetta’s commitment to preserving and enhancing the authenticity of each property while offering a contemporary experience for modern travelers.

With the introduction of these new hotels, Casetta continues to build its reputation as a curator of bespoke boutique hotels that celebrate history while embracing modern design. The company’s properties, including the iconic Casa Cody in Palm Springs and The Pearl Hotel in San Diego, stand as testaments to the brand’s dedication to high-quality, design-forward hospitality.

A Thoughtful Approach to Hospitality Expansion

As Casetta looks ahead to the future, its growth trajectory remains strong, driven by a commitment to thoughtfully expanding its portfolio. The company’s ethos centers on creating memorable, immersive stays that honor the history of their locations while providing the modern amenities that today’s travelers expect.

One of the most exciting upcoming projects for Casetta is the debut of Hotel Lucile, set to open in Los Angeles’ vibrant Silver Lake neighborhood in early 2026. Housed in a reimagined 1931 church, the hotel will combine art, history, and contemporary amenities, including a new restaurant and bar located in the main chapel, featuring high ceilings and original stained-glass windows. The property will also offer a sun-soaked pool, a rooftop lounge with spectacular city views, and a unique atmosphere that reflects Casetta’s passion for infusing character into every space.

Expanding Beyond the U.S.

In addition to its expanding U.S. portfolio, Casetta Group is actively exploring international growth opportunities. The brand has been looking into potential developments in Italy and upstate New York, where the Hudson Hotel will provide a new benchmark for boutique hospitality in the region. These global expansions reflect Casetta’s ambition to bring its distinct style of hospitality to an international audience while maintaining the soul and authenticity that has become the hallmark of the brand.

New Initiatives and Offerings on the Horizon

As part of its continued growth, Casetta is set to introduce several new initiatives designed to enhance and diversify the guest experience. The company will explore a variety of like-minded partnerships that align with its values, as well as selective retail expansion and the introduction of a membership community. These new offerings will create additional ways for guests to engage with the brand, both during their stays and beyond.

Casetta’s thoughtful approach to expansion ensures that every new initiative aligns with the company’s overarching mission of providing soulful, purpose-driven hospitality. The brand’s focus on collaboration, creativity, and cultural engagement will continue to drive its success as it enters a new era of growth.

The Casetta Philosophy: A Commitment to Design and Culture

At its core, Casetta Group specializes in the restoration and transformation of historic properties into modern, design-led retreats that offer guests a deeper connection to their surroundings. The company’s philosophy is rooted in its Italian name, Casetta, which means “little house” or “lodge,” reflecting the brand’s emphasis on creating spaces that feel intimate, authentic, and welcoming.

Casetta’s portfolio includes properties that span the history of American hospitality, from the oldest operating hotel in Palm Springs to mid-century modern gems like The Pearl Hotel in San Diego. These properties are not just places to stay; they are carefully curated experiences that honor the past while offering contemporary luxury.

Jennifer Armbruster’s Vision for the Future

With her promotion to President, Jennifer Armbruster will continue to lead Casetta Group through its next chapter of growth and innovation. Her experience in hospitality, combined with her deep understanding of the brand’s mission, will be essential as Casetta expands its portfolio and enhances its guest offerings. Jennifer’s leadership will help guide the brand as it remains true to its roots, embracing the future with a thoughtful, intentional approach to hospitality.

As Casetta prepares for its next phase, the company’s commitment to creating meaningful, memorable experiences will remain at the forefront of its strategy. Jennifer Armbruster’s vision for the brand will help ensure that each new property, partnership, and initiative reflects Casetta’s dedication to soulful, purpose-led hospitality.