Jennifer Van Every Appointed Director of Sales & Marketing at Hotel MOHI by Appellation

Published on November 14, 2025

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Hotel MOHI by Appellation, set to open in early 2026 in Morgan Hill, California, has appointed Jennifer Van Every as the Director of Sales & Marketing. This strategic hire positions Van Every at the forefront of launching one of the most anticipated luxury properties in the region. As the first full-service boutique hotel in Morgan Hill, Hotel MOHI by Appellation is expected to redefine the area’s luxury hospitality and culinary scene, and Van Every’s extensive experience will play a key role in shaping its future success.

With over 25 years in the hospitality industry, Van Every brings a wealth of experience in sales, marketing, and brand activation. Her career spans multiple luxury, lifestyle, and independent hotel brands, particularly in Northern California, giving her a strong understanding of both regional preferences and broader market dynamics. As the new Director of Sales & Marketing, she will oversee all sales strategies, marketing initiatives, and event coordination for the resort, helping to position it as a premier destination for both leisure and corporate travelers.

Van Every’s Career Background

Before joining Hotel MOHI by Appellation, Jennifer Van Every held key roles in major hotel chains, most notably with Starwood Hotels, where she was instrumental in driving sales growth and brand recognition. Van Every’s experience with luxury hospitality brands like Four Seasons, The Beverly Hilton, and Sunset Marquis equipped her with a deep understanding of high-end service and guest experience management. In addition, she has been a key player in pre-opening projects, contributing her expertise to help launch new properties in competitive markets.

Her role as Director of Sales and Marketing at Hotel Amarano and curating innovative strategies for the hotel’s branding earned her recognition for sales excellence and her ability to drive revenue growth. Her reputation as a results-driven leader in both sales and marketing has made her an invaluable asset to Hotel MOHI by Appellation, where she will continue building on her history of success.

Responsibilities in Her New Role

In her new role, Jennifer Van Every will be responsible for developing and implementing the hotel’s sales strategies and marketing campaigns. Her primary focus will be to ensure that Hotel MOHI by Appellation attracts a diverse range of guests, from leisure travelers and business clients to event planners. With her extensive background, Van Every will lead the marketing team in enhancing the hotel’s online presence, engaging with key audiences, and securing partnerships with local businesses and tourism boards.

One of her key responsibilities will be to drive direct bookings, ensuring that guests have access to exclusive offers and promotions through the hotel’s digital channels. This will help the hotel reduce reliance on third-party platforms and provide a seamless booking experience for customers.

A Focus on Community Engagement

Hotel MOHI by Appellation is committed to engaging with the local community, and Van Every will play a pivotal role in ensuring that the hotel becomes an integral part of the region’s vibrant culture. With her experience in community engagement, Van Every will help foster partnerships with local organizations, businesses, and cultural institutions to enhance the hotel’s visibility and its connection to the surrounding area.

Van Every’s leadership will also be focused on corporate social responsibility (CSR), ensuring that Hotel MOHI by Appellation aligns with sustainable practices and contributes to the community’s growth. Her involvement in local events, philanthropic efforts, and business partnerships will help solidify the resort’s place as a community hub while also promoting the local culture and agricultural heritage of Morgan Hill.

Hotel MOHI by Appellation: A Vision of Luxury and Innovation

Scheduled to open in early 2026, Hotel MOHI by Appellation is set to transform the luxury hospitality landscape in Morgan Hill. Designed to showcase the region’s agricultural roots and vibrant food culture, the hotel will feature a 215-seat signature restaurant helmed by Michelin-starred chef Charlie Palmer. Guests will also enjoy a terrace pool, a modern spa, a fitness club, and a variety of event spaces, including a 7,730-square-foot ballroom and 1,861 square feet of dedicated function space.

The resort’s innovative dining and event spaces will cater to both locals and tourists, providing a wide range of services, from a marketplace and flower shop lounge to a café that transitions into a cocktail and wine bar in the evening. This will create a dynamic mix of offerings that blend community, culinary experiences, and luxury.

In addition to the signature restaurant, Hotel MOHI by Appellation will offer guests a chance to experience the lifestyle brand co-founded by Charlie Palmer and Christopher Hunsberger, which focuses on culinary-first hospitality. This partnership adds a unique flavor to the hotel, combining luxury accommodation with innovative dining experiences and a focus on wellness.

Expanding the Appellation Brand

Hotel MOHI by Appellation is part of the larger Appellation brand, which has been expanding across California. The opening of this luxury hotel follows the success of other recent Appellation properties, including Appellation Healdsburg and Appellation Lodi – Wine & Roses Resort and Spa. These recent additions demonstrate the growing influence of Appellation in the California hospitality scene, and the upcoming Hotel MOHI by Appellation is poised to continue that momentum.

With its emphasis on culinary excellence, local culture, and luxury service, Hotel MOHI by Appellation is positioned to be a standout property in the San Francisco Bay Area. The combination of modern design, sustainable practices, and world-class dining will make it a go-to destination for both business travelers and vacationers alike.

Looking Ahead

The appointment of Jennifer Van Every as Director of Sales & Marketing marks an exciting chapter for Hotel MOHI by Appellation as it prepares for its grand opening in early 2026. With her extensive experience and proven track record in luxury hospitality marketing, Van Every is poised to drive the resort’s success. She will play a key role in positioning the property as a leading destination in Morgan Hill, strengthening its reputation within the competitive luxury hospitality market.

With Van Every’s leadership, Hotel MOHI by Appellation is set to achieve its goals of brand growth, market visibility, and exceptional guest experiences. As the hotel opens its doors, it promises to offer a luxurious, culinary-driven experience that will appeal to a wide range of travelers, making it one of the premier hotels in the San Francisco Bay Area.