Wednesday, January 31, 2024
Jet2.com and Jet2holidays have revealed that their extensive efforts in marketing and expanding their Greek offerings have resulted in their largest-ever program of flights and holidays to Greece in 2024. Facilitated by a robust joint-marketing campaign with the Greek National Tourist Office (GNTO), the UK’s leading tour operator and third-largest airline now boasts an unparalleled array of destinations available for purchase across Greece from 11 UK airports to 14 Greek airports, totaling over 100 routes.
This monumental expansion, complemented by the heavyweight marketing collaboration with GNTO, includes the introduction of seven new routes in 2024, responding directly to heightened demand from customers and independent travel agents. The newly launched routes are Liverpool to Corfu, Heraklion, Kos, Rhodes (exclusive), and Zante (exclusive), as well as Birmingham to Mytilene and Newcastle to Chania.
In 2024, the companies are offering over 1.52 million available seats to Greece, marking a 12% capacity increase, with nearly 320 weekly flights during peak periods. Jet2’s extensive reach will cover 14 Greek airports, namely Athens, Corfu, Chania (Crete), Heraklion (Crete), Kefalonia, Halkidiki, Kos, Kalamata, Lesvos, Preveza, Rhodes, Skiathos, Santorini, and Zante.
Responding to customer and partner preferences, Jet2.com and Jet2holidays have extended the summer season by adding more capacity in March and April to destinations such as Crete (Heraklion), Corfu, Lesvos, Rhodes, and Santorini. Furthermore, the Crete (Heraklion) and Rhodes programs have been extended until mid-November.
The companies also showcase an expansive portfolio of accommodation options, offering customers a selection of nearly 1,500 2-5-star hotels, including 200 new hotels in 2024. With almost 300 villa properties available through Jet2Villas, holidaymakers can tailor their choices to meet various budgets and preferences.
To support this significant expansion, Jet2.com and Jet2holidays initiated a comprehensive joint-marketing campaign with GNTO a year ago. This campaign, spanning various channels, has proven highly successful in terms of visibility, reach, and engagement, encompassing offline and online advertising, social media initiatives, press and influencer trips, as well as high-profile partnerships promoting Greece as the ultimate holiday destination.
The CEO of Jet2.com and Jet2holidays commended the success of this partnership and affirmed the companies’ ongoing dedication to investing in the promotion and expansion of their Greece program.
Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “This year will see us operate our biggest ever programme to Greece and we have invested significantly in ensuring that customers know all about this fantastic destination, and ensuring that they enjoy our award-winning and industry-leading experience when they travel to Greece with us. Greece offers UK holidaymakers perfect holidays in amazing hotels with guaranteed sunshine, and these are just a few of the many reasons why it continues to be such a firm favourite with our customers.”
He added: “As well as expanding and investing in this incredible country, a critical driver of our success in Greece is the partnerships we enjoy, and our long-standing partnership with GNTO is a perfect example of this. We are looking forward to our biggest ever year in Greece and our joint marketing campaign with GNTO, promoting everything Greece has to offer, is absolutely critical to our ongoing growth and success. This is a real investment in our growth in the country, and we look forward to continuing to boost awareness and sales with our partners through this innovative campaign work, especially early in the year which is such a key booking period for UK holidaymakers.”
GNTO’s Secretary General Mr. Dimitris Fragakis commented “The Greek National Tourism Organisation (GNTO) is delighted to witness the flourishing partnership with Jet2, as their presence continues to be a catalyst in achieving our strategic objectives. Jet2’s commitment to extending the tourism season and illuminating new destinations in Greece aligns seamlessly with our vision. The success of our year-round joint marketing program further underscores the effectiveness of our collaboration, playing a pivotal role in realising yet another year of remarkable growth for Greece’s tourism industry.“
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
