JetBlue Unveils Wicked Blue, A Flying Tribute Celebrating Boston Roots and Two Decades of Growth

Published on December 19, 2025

JetBlue has unveiled a striking new aircraft that places Boston at the heart of its story, reinforcing the airline’s deep and enduring connection with the city where its growth truly took flight. The newly revealed Airbus A320, fittingly named Wicked Blue, arrives as a flying tribute to more than two decades of service to Boston and the communities that have shaped JetBlue’s identity.

The name draws from classic New England slang used to mean extremely, capturing both local pride and the bold personality of the airline. Wicked Blue’s exterior transforms the aircraft into a visual postcard, celebrating Boston through color, culture, and carefully chosen symbols. The deep blue fuselage is anchored by a tail design resembling a vintage postage stamp, marked with the date of JetBlue’s first-ever revenue flight from Boston, a moment that helped define the airline’s future.

Across the body of the aircraft, the word BOSTON stretches in large lettering, with each letter revealing a distinct piece of the city’s character. Hidden within the design are nods to the city’s legendary transportation network, reflecting how movement and connectivity define Boston life. The historic Paul Revere statue represents the city’s revolutionary spirit, while the Zakim Bridge rises as a modern landmark linking neighborhoods and generations. A classic lobster adds a playful reference to New England’s coastal heritage, balanced by the Massachusetts State House and its instantly recognizable golden dome. Completing the visual story is the National Grid tank along the Dorchester waterfront, brought to life through the famous Rainbow Swash mural, a symbol of Boston’s evolving creative energy.

Boston has long been more than just another destination on JetBlue’s map. Since launching service at Boston Logan International Airport in 2004, the airline has steadily built its presence, growing into the city’s leading leisure carrier. Today, JetBlue operates more mainline seats and flights from Boston than any other airline, connecting travelers to a wide range of popular destinations while maintaining a strong local focus.

From Boston, JetBlue offers extensive access to warm-weather escapes, with particularly strong networks to California, Florida, and the Caribbean. This balance of leisure travel and city-based loyalty has helped JetBlue cultivate a large and dedicated customer base in the region, many of whom consider the airline their first choice for both short breaks and longer journeys.

International growth has also become a defining part of JetBlue’s Boston strategy. Logan Airport now hosts the most transatlantic service among JetBlue’s focus cities, reflecting the airline’s confidence in Boston as a global gateway. This expansion continues with newly announced nonstop routes to Barcelona, scheduled to begin on April 16, 2026, followed by service to Milan starting May 11, 2026. These additions further strengthen Boston’s links to Europe while giving travelers more direct options without the need for connections.

Closer to home, JetBlue is also expanding its domestic footprint from Logan. New routes to Daytona Beach and Vero Beach add fresh leisure choices for Boston-area travelers, reinforcing the airline’s commitment to serving both major markets and smaller, high-demand destinations.

Boston’s importance to JetBlue extends beyond routes and schedules. The city is home to a significant number of TrueBlue Mosaic members, the airline’s most loyal customers. In response, JetBlue is bringing its BlueHouse lounge concept to Logan Airport, with the second BlueHouse location set to open in Terminal C in 2026. Designed as a welcoming and comfortable space, the lounge will offer travelers a place to work, unwind, and enjoy food and drinks inspired by local flavors before departure.

Wicked Blue joins a growing collection of Boston-themed aircraft within JetBlue’s fleet. These include special liveries celebrating the airline’s official partnerships with the Bruins, Celtics, and Red Sox, as well as its long-standing collaboration with Dunkin’. Together, these aircraft tell a broader story of community, loyalty, and shared identity.

As Wicked Blue takes to the skies, it does more than turn heads on the tarmac. It serves as a moving symbol of JetBlue’s roots, its present strength in Boston, and its ambitions for the future. For a city that values history as much as innovation, the aircraft stands as a reminder that some connections only grow stronger with time.