JetBlue’s new Skywalk branding promotes seamless travel & exploration

Friday, March 1, 2024

Yesterday marked a significant milestone as JetBlue and Empire State Development revealed the newly rebranded Skywalk at John F. Kennedy International Airport (JFK) Terminal 5 in New York. This Skywalk serves as a crucial connector within Terminal 5, seamlessly linking millions of travelers to and from parking garages, AirTrain services, and the broader NYC-metro area to JetBlue’s core operations at JFK. Generously funded by Empire State Development, the redesign and installation of the updated Skywalk underscore the state’s commitment to enhancing travel experiences in collaboration with JetBlue. The revitalization of the Skywalk, from design to production and installation, was a collaborative effort involving teams at Prophet and Jack Morton.

JetBlue takes pride in being New York’s Hometown Airline and celebrates the success of this partnership with Empire State Development and The Port Authority of New York and New Jersey. The new Skywalk branding features innovative panels designed to enhance visual appeal while showcasing JetBlue’s distinctive and dynamic visual identity. Apart from its functional purpose, the branding provides travel tips and destination insights, encouraging JetBlue customers to explore the diverse offerings of New York State. This commitment to New York is evident throughout the redesigned branding, reflecting JetBlue’s dedication not only to facilitating seamless travel but also to fostering a sense of pride in the state among its customers.

Jeff Goodell, JetBlue’s vice president of government and airport affairs, expressed gratitude for the enduring partnership with Empire State Development, emphasizing their shared goal of promoting New York as a vibrant and diverse destination. “By investing in this innovative and refreshed Skywalk at JFK’s Terminal 5,” Goodell remarked, “we aim to ensure that the many JetBlue customers who utilize this vital pedestrian connection recognize New York as a destination worth experiencing.”

In their longstanding partnership, JetBlue and Empire State Development have consistently highlighted the cultural richness and allure of New York State and New York City as premier travel destinations. This collaboration has resulted in iconic initiatives such as the co-branded logo featuring JetBlue and the renowned “I Love New York” campaign, which was introduced in 2010. Building on this foundation, JetBlue unveiled its iconic ‘I Heart BLUE York’ special livery aircraft in 2011, serving as an enduring symbol of the airline’s deep-rooted connection to New York.

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