Thursday, February 29, 2024
Jetstar has revealed its updated uniform as it marks the dawn of a fresh era in budget-friendly travel, coinciding with its 20th anniversary since inception.
Designed by the acclaimed Australian fashion designer Genevieve Smart, the collection has been meticulously crafted in collaboration with 40 Jetstar pilots, cabin crew, and airport staff over the past year.
Set to be donned by over 5000 frontline team members across Australia and Jetstar airlines in New Zealand, Japan, and Singapore by late 2024, the new uniform marks a departure from the conventional black worn by pilots, opting instead for a striking blue with enhanced cuts, fresh epaulettes, and the inclusion of a neck scarf.
For cabin crew and airport personnel, a diverse array of attire options has been introduced to accommodate individual tastes and styles, ranging from blazers in blue and orange to shirt dresses, tailored skirts, tapered trousers, polos, and overcoats.
Inspired by the hues of sunset observed through an aircraft window, the new palette juxtaposes softer shades of orange with blue.
In a nod towards sustainability, Jetstar plans to responsibly dispose of its current uniform in collaboration with BlockTexx, a company employing recycling technology to repurpose textiles into raw materials for innovative new products.
Jetstar Group CEO, Stephanie Tully said the uniform represents the beginning of a new era for the airline, its people and its customers.
“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation.
“With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear.
“Sustainability has been an important part of the process, including ensuring that Jetstar’s current uniforms are repurposed into new products.
“Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less.”
Co-Founder and Creative Director of Ginger & Smart, Genevieve Smart said she drew inspiration for the design from the sunset as seen out of an aircraft window, which is symbolic of what Jetstar means to its customers and its people.
“Embarking on the creative journey to design uniforms for Jetstar was a fabulous adventure that began with a deep dive into the airline’s vision and core themes of fun, unity, holidays and affordable travel.
“We focused on the anticipation of the destination, the excitement of looking at a map, dreaming about the possibilities and the thrill of arriving at a chosen destination.
“The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it’s a linen jacket and cotton chinos, a shirt dress, or a smart polo.”
A group of 40 Jetstar frontline team members have been involved throughout the design process, including recent wearer trials in the new fabric.
Jetstar Cabin crew manager, Kat Vass who was part of the project said she was proud of the final product.
“We can’t wait to be wearing the new uniforms through the terminals and onboard.
“We have worked on developing our new uniforms for some time now, testing them extensively both on the ground and in the air.
“The new uniforms are professional, comfortable and designed with so much care and thought.”
Uniform Options:
Stellar Collection:
The focal point of the Stellar Collection is the iconic Jetstar star print. Each piece in this range is carefully crafted to evoke a vacation atmosphere while maintaining a polished appearance suitable for work. The cornerstone of the collection is the timeless and adaptable shirt dress, designed to flatter diverse body shapes while offering comfort and effortless style in professional settings.
Adding a touch of smart casual flair, the blazer boasts a relaxed silhouette and is constructed from a linen-look textured fabric. The orange blazer has been reimagined with a fresh silhouette and a radiant new shade of orange, while the blue option exudes a contemporary yet timeless appeal.
The trousers and skirts feature tailored, modern designs that contribute to the overall sleek aesthetic of the collection. Reflecting the theme of the print, the classic cotton shirt comes in a serene blue hue accented with delicate orange trim, creating a harmonious connection with the star motif.
Completing the ensemble, the belt introduces a sporty element with its striped detailing and elasticized design, ensuring a fusion of style and comfort for the ultimate holiday-inspired professional wardrobe.
Horizon Collection:
Characterized by a fusion of textures and hues, the Horizon Collection is tailored to evoke a sense of inspired travel. It includes a linen-look blazer paired with a classic tailored shirt, complemented by both classic and tapered-fit pants to cater to individual preferences.
Mirroring the Stellar Collection, the ensemble is finished with a sporty belt featuring stripe detailing and an elasticized design, seamlessly blending style and comfort into the overall holiday-inspired yet professional wardrobe.
Pilot Collection:
Exuding sophistication and timeless elegance, our Pilot Collection represents a modern classic. It showcases a sleek new tailored suit with a sharp contemporary cut in navy.
The slimline tie introduces a subtle star jacquard fabric design, harmonizing the collection with the broader uniform suite. Responding to crew feedback, we have revamped the design of our epaulettes, braids, and wings badges to ensure a consistently professional appearance.
Saturday, April 27, 2024
