Join the 2025 Hainan Marathon in Sanya: An Unforgettable Sporting Experience in a Tropical Paradise

Published on December 30, 2025

Sanya, located on the southern coast of Hainan Island, has firmly established itself as one of China’s premier marathon destinations. On December 28, 2025, the 7th Hainan (Sanya) Marathon attracted over 14,000 runners from 19 countries and regions, along with participants from all 34 provinces across China. With a mix of elite athletes, tourists, and running enthusiasts, this marathon showcases the seamless blend of sports tourism and the natural beauty of Sanya, making it a must-see event for both athletes and spectators alike.

From the starting line at the Sanya Beauty Crown to the finishing stretch at Sanya Bay Coastal Park, the marathon takes participants through a route that highlights the breathtaking coastal landscapes and vibrant urban core of this tropical paradise. In addition to the traditional marathon and half-marathon, the event also featured team competitions and a unique couples category, making the race accessible and engaging for everyone. With over 500,000 yuan in total prize money, this event continues to attract some of the world’s top runners, while fostering a sense of community and connection in Sanya’s growing sports tourism scene.

Running Through Sanya: A Tropical Marathon Experience

The marathon route in Sanya is one of the most scenic in the world. Starting at the iconic South Gate of the Sanya Beauty Crown, runners are treated to a visually stunning course that takes them through the heart of Sanya’s coastal urban landscape, culminating at Sanya Bay Coastal Park for the marathon and Tianya Haijiao Scenic Area for the half-marathon. Along the way, participants can enjoy the tropical beauty of Hainan, with stunning beaches, lush greenery, and vibrant local culture all forming part of the backdrop.

This marathon is not just about competitive running; it also reflects Sanya’s ambition to position itself as a global sports and tourism destination. The event has grown over the years, attracting not only top athletes but also tourists from around the world who come to experience the combination of elite sport and tropical adventure. The Hainan Marathon provides a unique opportunity for travelers to enjoy the best of sports tourism while immersing themselves in the natural beauty and cultural richness of Sanya.

Enhancing the Marathon Experience with Digital Integration

The 2025 Hainan (Sanya) Marathon was not just a physical event, it also embraced the digital age. With 30,000 limited-edition digital commemorative medals issued, participants received a permanent, verifiable record of their achievements. Thanks to the use of blockchain technology through services like Alipay’s Jingtan and Ledongli, runners were able to claim their medals and share their accomplishments online. The event also featured a virtual race, hosted on Alipay, DingTalk, and Amap, which attracted over 27,000 participants and generated an average of 4 million daily impressions.

This integration of digital engagement and physical competition reflects the global nature of the event and adds a modern touch to the traditional marathon format. It also provides remote participants an opportunity to connect with the Hainan Marathon experience, linking global runners and creating a sense of community that extends far beyond the race itself.

Marathon and Beyond: A Sports and Tourism Hub

The Hainan (Sanya) Marathon is more than just a race, it’s a powerful platform that supports Hainan’s growth as an international tourism and consumer destination. This event not only draws attention to Sanya’s appeal as a sports hub but also enhances the region’s reputation as a tropical getaway that offers a wide range of activities for both adventure seekers and those looking to relax by the sea.

For travelers, the marathon offers a unique opportunity to explore the natural beauty of Sanya while participating in an international event. Whether you’re running the race, cheering from the sidelines, or simply enjoying the local attractions, Sanya provides an unforgettable experience. From its stunning beaches and rich cultural heritage to its world-class hotels and cuisine, Sanya is quickly becoming a must-visit destination for those seeking a mix of sport, relaxation, and tropical adventure.

Sanya: A Top Destination for Sports Tourism

The Hainan (Sanya) Marathon is a testament to Sanya’s transformation into one of China’s most exciting sports tourism destinations. Whether it’s the scenic seaside route, the elite competition, or the digital innovation that enhances the experience, the marathon continues to grow in stature and popularity. With its beautiful tropical landscapes and vibrant culture, Sanya offers the perfect blend of sport and tourism, making it a top destination for both competitive athletes and leisure travelers alike.

The marathon is an essential event on the global sports tourism calendar, drawing participants from all corners of the globe and offering an immersive experience that combines the thrill of the race with the beauty of a tropical paradise. For those looking to experience the best of Sanya, the Hainan (Sanya) Marathon provides the perfect opportunity to run, explore, and enjoy this stunning coastal city.