Jordan’s Rich Heritage and Breathtaking Landscapes to Be Highlighted in Wego’s Latest Travel Campaign

Published on February 24, 2025

As part of an effort to enhance Jordan’s global tourism appeal, Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), announced a collaboration with the Jordan Tourism Board. The partnership, which was revealed on February 24, 2025, aims to highlight Jordan’s cultural, historical, and adventure-driven experiences to a worldwide audience.

This initiative is expected to play a key role in positioning Jordan as a premier travel destination, attracting international visitors through a targeted digital campaign and promotional efforts.

Reaching Global Travelers Through Digital Innovation

Wego, which operates as a leading travel search engine, has emphasized that Jordan’s rich history, diverse landscapes, and warm hospitality make it an ideal location for travelers seeking unique experiences. The company’s Chief Business Officer, Mamoun Hmidan, stated that the collaboration aimed to bring Jordan’s magic closer to global audiences. He pointed out that Jordan’s blend of ancient heritage, adventure tourism, and modern comforts makes it a destination like no other.

By leveraging Wego’s technological expertise and extensive digital reach, the Jordan Tourism Board intends to create compelling travel stories that will inspire tourists to explore Jordan’s wonders.

Showcasing Jordan’s Most Iconic Destinations

Jordan remains a treasure trove of history and adventure, with locations that appeal to various traveler interests. The new campaign will focus on some of the country’s most celebrated landmarks, such as:

• Petra, one of the New Seven Wonders of the World, known for its awe-inspiring rock-cut architecture.
• Wadi Rum, famously referred to as the “Valley of the Moon”, offering surreal desert landscapes and Bedouin hospitality.
• The Dead Sea, a unique natural wonder where travelers can experience the therapeutic benefits of the world’s saltiest body of water.
• Amman, the capital city, which combines modern energy with ancient ruins, making it an attractive destination for both history lovers and urban explorers.

Beyond these well-known sites, Jordan also offers hidden gems, including eco-tourism spots, lesser-explored cultural landmarks, and vibrant local experiences that the campaign aims to bring to the forefront.

A Shared Commitment to Sustainable Tourism

The partnership between Wego and the Jordan Tourism Board is expected to align with sustainability-driven travel trends, encouraging responsible tourism practices. Jordan’s hospitality sector and tourism stakeholders anticipate that the initiative will not only increase the volume of visitors but also emphasize cultural preservation, eco-conscious travel, and community engagement.

The Managing Director of the Jordan Tourism Board, Dr. Abed Al Razzaq Arabiyat, described the partnership as an important milestone in the country’s ongoing efforts to attract a global audience. He expressed confidence that Wego’s wide-reaching influence would successfully position Jordan as a must-visit destination.

The collaboration is also expected to strengthen Jordan’s tourism economy, benefiting hotels, local businesses, tour operators, and the hospitality sector.

Global Impact on Travel Trends

For international travelers, this initiative could have a significant impact on the way they discover and engage with Jordan. The digital-first approach will make it easier for travelers to explore Jordan’s attractions through immersive content, exclusive travel deals, and firsthand storytelling.

Moreover, the increased exposure of Jordan’s tourism industry may result in:

• A rise in direct travel bookings from the MENA region, Europe, and beyond.
• Greater interest in heritage and adventure travel, appealing to tourists seeking cultural and historical experiences.
• Stronger connectivity between Jordan and other international travel hubs, potentially driving increased flight routes and accessibility.

A New Era for Jordan’s Tourism Industry

As the travel industry continues to evolve, Jordan’s ability to attract global visitors through digital innovation will serve as a model for other tourism boards. The collaboration between Wego and the Jordan Tourism Board signals a new era of tech-driven tourism marketing, setting a precedent for how digital platforms can transform a destination’s international appeal.

With exclusive campaigns and upcoming promotional offers, travelers are encouraged to stay tuned for new travel deals, experiences, and insights into Jordan’s captivating landscapes and heritage.