“Travel is an unstoppable force generating more than 10 per cent of global employment,” Juan Corvinos Solans from Hilton

Wednesday, January 31, 2024

Emphasizing innovation and sustainable design, Juan Corvinos Solans, Senior Vice President Development, Architecture, Design and Construction for Latin America and the Caribbean at Hilton Hotels & Resorts discussed Hilton’s commitment to expanding its footprint across the region while maintaining a focus on local culture and environmental stewardship. His expertise in development and design shone through as he outlined Hilton’s vision for future growth, particularly in emerging markets, and the importance of integrating cutting-edge architectural trends with the unique characteristics of each locale.

Embracing Innovation and Sustainability

At the forefront of the tourism sector in 2024, Hilton Hotels & Resorts stands out for its innovative approach and sustainable practices. Juan Corvinos Solans, Senior Vice President Development, Architecture, Design and Construction for Latin America and the Caribbean at Hilton, emphasised this during his exclusive interaction at FITUR 2024.

The Unstoppable Force of Travel

Looking forward to the rest of 2024 and beyond, Solans’s optimistic outlook for the travel industry reflects a wider sentiment in the sector. Travel is more than just an industry; it’s an unstoppable force that brings people together, fosters understanding, and contributes to global economies. Hilton, under Solans’s guidance, is not just riding this wave but actively shaping the future of travel with a focus on sustainability, innovation, and customer satisfaction.

Strategies from the House of Hilton

Hilton’s strategy revolves around expanding its already impressive portfolio, focusing on sustainable design that respects local culture and the environment. This approach is evident in Hilton’s commitment to reducing its carbon footprint and enhancing community culture, striving to make a positive societal impact wherever they establish a presence.

Optimism in the Air: A Bright Outlook for 2024 Tourism

2024 is shaping up to be a promising year for tourism, and Hilton is at the epicenter of this optimism. With a global network of over 7,500 hotels, Hilton is well-positioned to cater to the needs of travelers of all kinds. Juan Corvinos Solans, Senior Vice President Development, Architecture, Design and Construction for Latin America and the Caribbean at Hilton expressed confidence in the unstoppable force of travel, highlighting Hilton’s readiness to support diverse travel needs. The company’s vision encompasses both leisure and business travel, ensuring that every guest experience is exceptional.

Hilton’s Global Footprint and Legacy

As a leading global hospitality company, Hilton’s portfolio boasts 22 world-class brands across 126 countries and territories. With nearly 1.2 million rooms, their reach is vast, welcoming over 3 billion guests in their century-long history. Hilton’s commitment to excellence is reflected in their recognition as the No. 1 World’s Best Workplace and a consistent leader on the Dow Jones Sustainability Indices.

Technological Enhancements and Customer Loyalty

In keeping with the digital age, Hilton has introduced industry-leading technology to revolutionize the guest experience. Innovations like the Digital Key Share, automated complimentary room upgrades, and confirmed connecting room bookings underscore their focus on customer satisfaction. The Hilton Honors program stands out as a model of customer loyalty, with over 180 million members enjoying unique benefits and unforgettable experiences.

Sustainability: A Core Hilton Value

Sustainability remains a key priority for Hilton, with efforts to minimize their environmental impact and promote responsible tourism. Hilton’s sustainable practices are not just about environmental stewardship but also involve respecting and uplifting the communities they serve. This holistic approach to sustainability is a crucial part of their business ethos.

Hilton’s presence at FITUR 2024, represented by Juan Corvinos Solans, highlights their strategic approach to growth, innovation, and sustainability. Their commitment to expanding in Latin America and the Caribbean while respecting local cultures and environments sets a precedent in the hospitality industry, promising a bright future for Hilton and its guests.

Juan Corvinos Solans is an esteemed executive at Hilton, overseeing corporate development for all Hilton brands in Latin America & the Caribbean. His decade-long journey with Hilton began in Malaysia, leading him through Barcelona, London, and to Washington DC at Hilton’s Global Headquarters. A graduate of Escuela de Hosteleria de Sevilla with a focus on business and international comparative law, he also holds a Master Certificate in Hotel Management from Cornell University. Beyond his professional endeavors, Juan is a passionate self-taught chef, avid reader, and enjoys traveling in the Americas and Asia. He dedicates much of his leisure time to volunteer teaching, fundraising, and family.

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