Jumeirah Eco Village Now Opens at Madinat Jumeirah, Offering Immersive Sustainability Experiences

Published on December 10, 2025

Jumeirah, a global leader in luxury hospitality and a part of Dubai Holding, has officially opened its Jumeirah Eco Village at Madinat Jumeirah. This new destination focuses on sustainability and provides an engaging experience. It aims to inspire guests to adopt sustainable living through interactive exhibits, storytelling, and educational activities. Jumeirah Eco Village shows the company’s ongoing commitment to protecting the environment, conserving biodiversity, and practicing sustainable hospitality.

A Multi-Sensory Journey into Sustainability

Jumeirah Eco Village serves as a platform to highlight the company’s various sustainability initiatives, showcasing its efforts in areas such as food security, responsible production, and circularity. Visitors to the Eco Village will embark on a multi-sensory journey that begins with a homegrown beehive at Madinat Jumeirah, providing insights into the vital role pollinators play in maintaining biodiversity. The immersive experience continues through a hydroponic farm, where guests will learn about resource-efficient agricultural practices and how these practices can be integrated into the hospitality environment.

The Eco Village also emphasizes Jumeirah’s marine conservation work, featuring exhibits related to the brand’s Dubai Turtle Rehabilitation Project (DTRP). Since 2004, DTRP has rescued, rehabilitated, and released over 2,320 turtles back into the Arabian Gulf. The village will also showcase Jumeirah’s coral restoration programme, which includes the cultivation of over 1,400 coral fragments at the Jumeirah Al Naseem nursery. To date, more than 300 coral fragments have been successfully translocated to the sea, contributing to global efforts in coral reef restoration.

Empowering Guests to Take Action with Sustainability

In addition to marine conservation, Jumeirah Eco Village highlights the brand’s broader commitments to sustainable tourism. The experience includes a plastic-repurposing workshop, where guests can participate in recycling activities, transforming plastic waste into new, functional products. This hands-on activity is powered by Midori Network, a UAE-based climate tech start-up, and reflects Jumeirah’s dedication to reducing waste and promoting circularity.

The Eco Village experience also delves into waste reduction and decarbonization initiatives, underscoring Jumeirah’s holistic approach to sustainability. Guests will leave with a deeper understanding of how their actions can contribute to a more sustainable world, making the Eco Village not just an educational space, but a catalyst for change.

Partnership with Ocean Generation for Youth Education

As part of its ongoing commitment to sustainability, Jumeirah partnered with the environmental charity Ocean Generation in September 2025 to bring marine environmental education to schools in the UAE. The UNESCO-endorsed Ocean Academy programme was piloted across five Dubai schools, introducing students to ocean science and environmental awareness. The programme focuses particularly on younger generations, aiming to equip them with the knowledge and tools to tackle pressing environmental challenges.

The launch of Jumeirah Eco Village further reinforces the brand’s dedication to community engagement and educational partnerships. As a long-term initiative, the Eco Village will continue to evolve, expanding its offerings and enhancing its partnerships with conservation organizations and educational institutions.

A Foundation for Future Growth and Collaboration

The Jumeirah Eco Village marks an important step in Madinat Jumeirah’s transformation into a hub for sustainable tourism in Dubai. As a part of Jumeirah’s wider sustainability strategy, the Eco Village will serve as a model for future community engagement programmes, educational collaborations, and environmental conservation initiatives. It also provides guests with an opportunity to connect more deeply with the natural world, reflecting the brand’s commitment to creating meaningful travel experiences that go beyond luxury.

The launch of the Eco Village comes at a time when sustainability is increasingly at the forefront of global travel trends. As more travelers seek eco-friendly and sustainable travel options, Jumeirah’s efforts to integrate conservation and environmental stewardship into the guest experience help reinforce its reputation as a pioneer in the hospitality industry.

Conclusion: A Unique Destination for Sustainable Travel

Jumeirah Eco Village gives travelers a chance to experience sustainability up close while enjoying the luxury and service that Jumeirah is famous for. Visitors can learn about marine conservation, take part in hands-on sustainability workshops, or appreciate the natural beauty of Dubai. The Eco Village offers an engaging educational experience that meets the increasing demand for responsible travel.