Juniper Transforms School Dining with New Juniper Club Branding at Mayflower Federation Schools

Published on November 20, 2025

Juniper has started a new chapter as the mission to enhance school dining continues, now receiving further value with the new three-year contract with the Mayflower Federation. The running school dining brands rejuvenation has been named Juniper Club. This change has the potential to bring colorful educational community dining to the federation schools.

The Mayflower Federation, now including Phoenix Primary Lower & Upper, and Ilderton Primary Schools, will be the first with the redesigned Juniper Club branding. This partnership represents a significant change in how primary school food with learning is experienced and how this can be fun is associated with food.

Bringing Colour and Fun to School Dining
Juniper Club is more than just a branding overhaul—it’s a transformation of the school dining experience. Designed to make lunchtime a fun and educational moment for children, the new branding incorporates bold colours, playful characters, and educational messages throughout the dining areas. The aim is to make school meals a time for connection, discovery, and enjoyment.

The redesigned spaces are filled with vibrant wall graphics, colourful signage, and fun educational elements that encourage children to engage with their food. Key messages around the dining halls promote positive habits, like sorting waste and clearing trays, while helping students understand the importance of a balanced diet.

At Phoenix Primary and Ilderton Primary, students are welcomed by hydration stations, snack bars, and large, accessible salad stations. Each area is designed to be visually engaging and interactive. For instance, illustrated fruits and vegetables remind children to “scrape, sort, and stack,” instilling positive habits that focus on sustainability and healthy choices from an early age.

Educational Messaging with a Fun Twist
The Juniper Club initiative goes beyond just providing food—it integrates education into the dining experience. Large-scale wall graphics convey important messages like “Your Plate is Your Power” and “Recipe for Respect,” blending nutrition education with creativity. These eye-catching designs are both informative and fun, making healthy eating easier to understand for young students.

Furthermore, the messaging includes practical tips about maintaining a balanced diet and the importance of respect in communal dining. These visual cues aim to teach students how to develop lifelong habits of eating well and taking care of the environment.

The introduction of Juniper Club in these schools is already generating positive feedback from students and staff alike. Many are praising the vibrant new look of the dining halls and the engaging way in which children are learning about food, health, and sustainability. The new branding has added energy and vibrancy to the school environment, making it clear that the dining experience is now a focal point for building community and reinforcing healthy habits.

A Wider Vision: Phased Roll-Out Across the UK
Juniper’s collaboration with the Mayflower Federation is just the beginning. The company plans to roll out Juniper Club branding across a number of other primary schools in the coming months. This phased expansion aims to make lunchtime an opportunity for children across the country to embrace healthy eating, fun activities, and community engagement.

This initiative is part of a broader rebranding effort within the Juniper family, which also includes Juniper Kitchen, Juniper Bright, Juniper Safe, and Juniper Table. Each of these rebranded services is focused on improving the overall school experience by combining nutrition, safety, and fun in one unified approach.

A Partnership Built on Community and Care
The launch of Juniper Club at the Mayflower Federation Schools is a clear reflection of Juniper’s commitment to building stronger, more connected communities. Through this partnership, Juniper is not just providing food—it’s fostering an environment where children can learn about nutrition, sustainability, and the value of shared experiences.

As Philippa Terry, the Chief Operating Officer at Juniper, stated, Juniper’s goal is to make communities stronger through creativity, care, and shared experiences. The Mayflower Federation Schools embody these values, making them the ideal place to introduce Juniper Club to the wider UK school network.

A Look Ahead: The Future of School Dining
The overhaul of branding and design isn’t just a popularity contest; it is incorporating a functional approach to learning about food, learning, eating and community. Juniper understands that mealtime is not just to haphazardly eat. It is a time to learn, grow and share.

The Juniper Club is just starting to be offered to schools all over the UK and will be revolutionizing children’s experiences around food and especially mealtime. A paradigm around community, nutrition and sustainability will help the next generations understand, appreciate, and practice healthy eating.

The integration of learning, eating and community around food has never been done on this scale and will set the new standard for school dining. Juniper is perfectly positioned with this philosophy to extend that new standard.