JW Marriott and Marimekko Create Joyful and Mindful Luxury Experiences: Here’s All You Need To Know

Published on November 24, 2025

JW Marriott is taking a strong position in the luxury travel market with its partnership with the Finnish design house Marimekko. This collaboration brings together a unique combination of mindful living and joyful artistry through a series of curated stay experiences, creative workshops, and exclusive culinary moments. This partnership is available in nine different hotels in Greater China; However, the collaboration aims to provide the guests an immersive encounter where bold design meets serenity rather than just a stay. The fusion of Marimekko’s bold patterns and JW Marriott’s dedication to mindful luxury inspires the partnership to make a place where relaxation, creativity, and personal expression can flourish.

Set against the backdrop of Greater China’s vibrant cities—Shanghai, Hong Kong, Beijing, Chengdu, and Xi’an—this partnership invites guests to experience a more personalised, sensory-driven stay. The collaboration falls under JW Marriott’s “Stay in the Moment” campaign, promoting mindfulness and the joy of being present through distinctive design and artistic expressions.

An Immersive Experience of Mindfulness and Creativity

The JW Marriott Marimekko collaboration introduces “Blissful Stay” themed rooms, designed to make each moment of the stay visually stimulating and deeply restorative. Guests can expect rooms adorned with Marimekko’s iconic patterns, such as vibrant bedding, tea sets, bathrobes, and towels, alongside a Marimekko tote bag, each piece an extension of the brand’s signature joyful aesthetic.

For those seeking an even more engaging experience, select JW Marriott hotels will offer collaborative afternoon teas inspired by Marimekko’s artistic prints. Guests can also take part in creative workshops that merge Marimekko’s design philosophy with JW Marriott’s focus on well-being. These workshops are designed to nurture mindfulness while allowing guests to express their creativity, whether through fragrance blending, crafting, or artful encounters.

A Pop-Up Artistry Experience in Shanghai

A standout feature of the JW Marriott Marimekko collaboration is the exclusive pop-up event in Shanghai, which brings “The Art of Joyful Sojourns” to life. Set in the historic Hotung House, this pop-up offers guests a chance to immerse themselves in an artistic sanctuary. The event runs from November 7 to 9, 2025, and invites visitors to explore a serene space where nature and vibrant design collide.

The pop-up features dynamic paper art installations, botanical decorations, and an aromatic wall of herbs, creating an immersive environment of artistic inspiration. Guests are encouraged to embark on a mindful journey by writing letters to themselves, starting a reflective moment to pause and be present. The space also features a custom-designed Serene Space, one of JW Marriott’s signature brand elements, offering guests a chance to relax and rejuvenate through nature-inspired art.

An on-site café serves specially crafted beverages and fresh pastries, complementing the pop-up’s soothing atmosphere. Visitors can also browse a curated collection of Marimekko products, furthering the connection between the two brands’ shared commitment to enriching everyday life with colour and creativity.

Exclusive Packages and Experiences Across Greater China

As part of the ongoing JW Marriott Marimekko collaboration, the “Blissful Stay with Marimekko” package will be available at select JW Marriott hotels from November 6 to March 9, 2026. This package offers an exclusive opportunity to enjoy a specially designed stay complete with Marimekko-inspired décor, complimentary tote bags, and special access to afternoon tea experiences.

JW Marriott also brings artful encounters to guests through its creative workshops, where participants can engage in activities designed to foster mindfulness. These initiatives align with JW Marriott’s vision of offering more than just a place to stay; they create meaningful experiences where guests can pause, connect, and find inspiration through the luxury of design.

Redefining Luxury with Marimekko’s Creative Spirit

This partnership between JW Marriott and Marimekko represents a fresh interpretation of modern luxury. It transcends traditional luxury stays by focusing on the holistic experience—one that engages not only the body but also the mind and soul. Marimekko’s bold and expressive prints challenge the norms of hotel design, bringing in a playful and energetic vibe. Meanwhile, JW Marriott’s mindful approach to luxury ensures that these experiences are also restorative, creating a balanced environment that appeals to today’s discerning travellers.

The collaboration invites guests to rethink luxury, moving beyond material opulence to include personal well-being and creative expression. It offers a new narrative for travellers who want to feel inspired and revitalised, whether they are enjoying a serene afternoon tea or creating something unique during a workshop.

A Harmonious Blend of Joyful Art and Mindful Luxury

The JW Marriott Marimekko collaboration marks a significant evolution in the luxury travel space. With the launch of themed rooms, creative workshops, and immersive experiences, guests can explore mindful living while engaging with vibrant, world-renowned design. This partnership adds a new layer of joy and mindfulness to luxury travel, offering a space where creativity, self-expression, and relaxation coexist. For those seeking a stay that inspires both calm and excitement, JW Marriott and Marimekko’s collaboration offers a refreshing escape into the present moment.