Kamloops Tourism: New Leadership Steering the City’s Growth in 2025 and Beyond

Published on December 9, 2025

Marking a Period of Transformation for Kamloops Under the leadership of the newly appointed Board Chair of the organization, Kamloops’ Tourism is beginning a new chapter. Focusing on the development of the city’s Tourism , the future for Kamloops under Pilbeam’s leadership is very encouraging. Pilbeam has been with the Tourism Kamloops board since 2024 Has a wealth of knowledge in hospitality and property management. , Pilot’s vision is in sync with the plans and aspirations of the city, and aims to create an economically sustainable and developed tourism for the area.

Kamloops Tourism: A Key Economic Driver

In 2024, Kamloops saw nearly two million visitors contributing $316 million in direct spending, a testament to the city’s growing appeal as a destination. These visitors not only support the local economy but also help foster the growth of small and medium-sized businesses in the area. As tourism momentum builds, the collaboration between the City of Kamloops and Tourism Kamloops continues to grow stronger, paving the way for new infrastructure projects and destination-defining developments.

A Vision for the Future: Aligning with City Goals

Tourism Kamloops’ plans are closely aligned with the City of Kamloops’ “Build Kamloops” initiative. The city is actively working on bold infrastructure projects designed to enhance the region’s tourism appeal. Tourism Kamloops has conducted strategic feasibility studies, which have yielded compelling business cases for new attractions and experiences. These projects aim to not only boost the visitor economy but also improve the livability of the local community, providing benefits to residents and visitors alike.

New Directors Join the Board to Enhance Expertise

As part of the ongoing transformation, four new directors have joined the Tourism Kamloops board in 2025. These new members bring a diverse range of expertise to the table, which will play a critical role in shaping the organization’s future. Among the new board members are Max Borodin of Fairfield by Marriott, Jennifer Krohn of Best Western Plus, Andrea Li of Thompson Rivers University, and Richard Marken of M4 Hospitality. Their experience spans various sectors, including hotel operations, education, and the craft beverage and culinary industries.

This diverse group of leaders will bring fresh perspectives to the tourism development efforts, enabling Kamloops to stay at the forefront of innovation and community-first tourism practices. The board also extends its gratitude to outgoing Chair Trish Morelli, whose leadership has helped strengthen Tourism Kamloops and set the stage for transformative growth in the coming years.

Board Leadership and Structure

Under the new leadership of Bryan Pilbeam, the board of directors at Tourism Kamloops is poised to make a significant impact. The 2026 Board of Directors includes a mix of industry professionals, local business leaders, and city representatives. The diverse range of perspectives ensures that tourism development in Kamloops will be innovative, sustainable, and inclusive. The full board for 2026 includes:

• Bryan Pilbeam (Board Chair) – Invictus Properties
• Jocelyn Bennett – Delta Hotels Kamloops
• Jennifer Krohn – Best Western Plus
• Max Borodin – Fairfield by Marriott
• Andrea Li – Thompson Rivers University
• Richard Marken – M4 Hospitality (Bright Eye Brewing, Yew Street Food Hall, Cutwater Brewing)
• Dieter Dudy – Thistle Farm Organics
• Katie Neustaeter – City of Kamloops
• Pav Moore – Thompson Hotel
• Nikki Fraser – Tk’emlúps te Secwépemc
• Gary Yu – DoubleTree by Hilton Kamloops
• Rob Mensinger – Rocky Mountaineer

This team is committed to driving Kamloops tourism forward, ensuring that the city remains a top choice for travelers looking for authentic experiences and world-class amenities.

What Travelers Can Expect in Kamloops

Kamloops is more than just a stopover for travelers. The city offers a wealth of outdoor activities, including hiking, biking, and skiing, making it an ideal destination for adventure lovers. The region is known for its unique mix of natural beauty, rich history, and vibrant cultural scene.

Visitors can enjoy a variety of experiences, from exploring the region’s craft breweries and dining options to participating in exciting outdoor adventures like river rafting or wildlife viewing. Kamloops’ arts and culture scene is also thriving, with museums, galleries, and performances throughout the year, offering something for every type of traveler.

The Role of Tourism in Kamloops’ Growth

Tourism is a cornerstone of Kamloops’ economic growth, and its role in the local economy cannot be overstated. The city is working hard to ensure that tourism remains sustainable and beneficial for the long term. With investments in infrastructure and ongoing development of new attractions, Kamloops is positioning itself as a premier destination in British Columbia.

As Tourism Kamloops continues to enhance its offerings and build on the city’s strengths, it is clear that the future of tourism in Kamloops is bright. The collaborative efforts of the City of Kamloops, local businesses, and the Tourism Kamloops board will help ensure the city remains a vibrant and thriving destination for years to come.

A Guide for Future Travelers

Kamloops has plenty of things to do and see for people just starting to explore the wonderful city. If you want to have a vacation that includes different activities such as the outdoors or just want to chill in a beautiful environment, Kamloops is the place for you.

Travelers can learn more about the city and the different events along with accommodations and activities. There are an abundance of local eateries, adventure-packed guided activities, and community events. Kamloops is excited to have people traveling and make a memorable experience for its guests. If you want to make the most of your time and the activities, you can make a long booking, but is great for a short one as well.