Kansas I-70 Association Receives One Hundred Thousand Dollars Tourism Marketing Grant to Boost Statewide Travel

Published on December 10, 2025

By: Tuhin Sarkar

Kansas I-70 Association has been awarded a significant One Hundred Thousand Dollars grant to enhance tourism marketing across the state. This grant, part of a broader initiative to elevate Kansas’ tourism visibility, will fund 20 creative marketing projects designed to boost visitor numbers. With tourism contributing $8.2 billion to the state economy, these initiatives are vital in promoting unique attractions across Kansas. The Kansas I-70 Association is leading the way with innovative projects, such as a digital passport program tied to World Cup travel and the America 250 celebration. These projects are set to boost tourism along the I-70 corridor and beyond, inspiring visitors to explore the Sunflower State.

Kansas I-70 Association Leads with Digital Passport and FIFA World Cup Initiatives

The Kansas I-70 Association is taking an innovative approach to tourism with a new digital passport program. Tied to the excitement of the FIFA World Cup and the America 250 celebration, this program aims to give visitors a unique way to experience attractions along the I-70 corridor. The initiative is designed to engage both local and international audiences, encouraging them to explore the history and landmarks that make Kansas a special destination. This digital tool will allow visitors to easily track their journey while also providing valuable insights into the state’s diverse offerings.

FIFA World Cup Campaign: Promoting Kansas’ Hidden Gems to Global Visitors

Wabaunsee County Economic Development is focusing its marketing efforts on FIFA World Cup travellers, drawing attention to the picturesque Flint Hills and its surrounding attractions. With an international audience in mind, this targeted campaign is designed to raise the profile of Kansas and its rich cultural offerings. The project highlights the unique experiences available in the region, including local landmarks, outdoor adventures, and cultural events. Through this initiative, the county hopes to attract visitors who might otherwise overlook Kansas as a travel destination, giving them a chance to experience its untold beauty and history.

Tour die-Kapellen and Trek Northeast Kansas Passport: Enhancing Regional Exploration

Hays Area Bicyclists Inc. is promoting the annual Tour die-Kapellen, a bike and bus tour that showcases the region’s striking limestone churches. This campaign aims to draw out-of-state participants, giving them the opportunity to experience the area’s natural beauty and rich history. Additionally, the newly created Trek Northeast Kansas Passport will offer themed tours designed to encourage visitors to explore the region more deeply. This project represents a collaborative effort by Nemaha, Jackson, Doniphan, and Brown counties to enhance local tourism by highlighting the unique stories and attractions of the Northeast Kansas region.

Tourism Marketing Projects Reflect Kansas’ Creative and Collaborative Spirit

Kansas’ diverse tourism marketing projects reflect the state’s creativity and collaborative spirit. The $100,000 in grants will fund these unique initiatives, allowing communities to present their attractions in fresh and engaging ways. The matching funds invested by recipients ensure that these projects will be sustainable, further strengthening Kansas’ tourism industry. From digital passports to region-specific tours, each initiative is crafted to attract new visitors and boost the local economy. These projects not only enhance Kansas’ visibility but also offer a new and exciting way for people to experience the state’s hidden gems.

The recent $100,000 grant awarded to Kansas I-70 Association will help promote tourism in innovative and impactful ways. By showcasing unique local attractions through projects like the Digital Passport and targeted FIFA World Cup campaigns, Kansas is positioning itself as a top destination for travellers. These marketing efforts, combined with the collaborative nature of the tourism industry in the state, are set to bring new opportunities and increased economic growth. As Kansas continues to make its mark on the tourism map, these initiatives will ensure visitors discover the richness of the Sunflower State, one unique attraction at a time.