“Karnataka is promoting homestays in villages,” Janardhana H.P, Joint Director, Karnataka Tourism

Monday, February 5, 2024

Karnataka is elevating its tourism profile with a strategic focus on the European market, showcasing its rich cultural heritage and sustainable travel practices at international events like FITUR 2024. With excellent air connectivity, Bengaluru’s prominence as a MICE destination, and commitment to green tourism, Karnataka aims to be India’s top choice for safe, adventurous, and luxurious travel experiences.

Travel And Tour World recently had the opportunity to interview Shri Janardhana H.P, Joint Director of Tourism for Karnataka. In this insightful discussion, Shri Janardhana shed light on Karnataka’s ambitious plans to enhance its tourism sector, focusing on global outreach, sustainability practices, and leveraging Bengaluru’s status as a leading MICE city.

Karnataka eyes global stage to boost tourism and attract European clients

Karnataka, one of India’s most vibrant states, is setting its sights on the international arena to promote its rich cultural heritage, scenic landscapes, and dynamic cities, with a special focus on attracting European clients. The state, known for its good air connectivity that has significantly contributed to the growth of the travel industry, is gearing up to make a substantial impact at global events, including FITUR, one of the largest tourism trade fairs in the world.

Strategic Roadshows and Events

In a bid to showcase Karnataka’s offerings to a global audience, the state is organizing a series of roadshows both within India and internationally. These promotional events are aimed at highlighting Karnataka’s diverse attractions, from its lush green landscapes and historical monuments to its bustling cities like Bengaluru, renowned as a major MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. The Bengaluru Convention Bureau is taking the lead in organizing major international events to put the city on the map as a premier venue for global gatherings.

The focus on European clients is strategic, aiming to tap into a market that values sustainability and safety, two areas where Karnataka excels. The state’s approach to promoting green tourism aligns with the growing global demand for sustainable travel options, making it an attractive destination for environmentally conscious travelers.

Enhancing Air Connectivity

Karnataka’s emphasis on good air connectivity as a catalyst for its travel industry cannot be understated. By facilitating easy access to and from major international and domestic destinations, the state is positioning itself as a convenient and accessible choice for tourists worldwide.

Emphasis on Sustainability and Safety

Sustainability is at the forefront of Karnataka’s tourism strategy. The state is committed to a sustainability approach that includes promoting green tourism practices to preserve its natural beauty and cultural heritage for future generations. Additionally, Karnataka’s reputation as the safest state in India adds to its appeal as a destination for international tourists, providing reassurance to travelers seeking secure travel experiences. Karnataka has a good approach for sustainable tourism of the state. Karantaka is promoting homestays in rural areas.

Roadshow Campaign in Europe

A key component of Karnataka’s strategy is the organization of roadshows in major European cities, including Brussels, Amsterdam, and others. These events are designed to directly engage with travel agencies, tour operators, and potential travelers, showcasing the best of what Karnataka has to offer. By bringing a piece of Karnataka’s culture, heritage, and tourism opportunities to Europe, the state aims to captivate the European market and boost tourism.

As Karnataka prepares to make its mark on the international stage, its focus on attracting European clients, organizing roadshows, and emphasizing sustainability, stargazing, luxury living and safety showcases a comprehensive strategy aimed at boosting travel and tourism. With Bengaluru leading as a major MICE city and the state’s efforts to promote green tourism, Karnataka is poised to become a favored destination for travelers from around the globe.

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