Kasaragod’s Bekal International Beach Festival to Celebrate 30 Years of Growth in Kerala’s Tourism Industry, Attracting Tourists from Across the Globe

Published on December 20, 2025

The coastal town of Kasaragod, nestled in the picturesque state of Kerala, is set to host one of its most significant tourism events – the Bekal International Beach Festival. This 12-day festival, commencing this Saturday, marks the 30th anniversary of the Bekal Resorts Development Corporation (BRDC) and coincides with the 30th year of the iconic film Bombay. This festival promises to be a celebration of tourism growth in Kerala, showcasing the region’s rich cultural heritage, its beautiful beaches, and the stunning Bekal Fort, a key attraction in the area.

The Bekal International Beach Festival is not just an event for entertainment and tourism promotion, but a strategic initiative aimed at rejuvenating the tourism sector and boosting the local economy. The festival will be inaugurated by Kerala’s Tourism Minister, marking a grand occasion for the state’s tourism industry, which has been steadily growing over the years.

The Role of the Bekal International Beach Festival in Promoting Tourism

As Kerala’s tourism industry faces increasing competition from other destinations within India and abroad, the Bekal International Beach Festival serves as an opportunity to highlight the state’s unique offerings. This festival is not only a celebration of its historical significance but also a way to showcase its evolving tourism landscape. The BRDC, along with the Kerala Tourism Department, aims to enhance the appeal of Kasaragod as a key destination in the coastal tourism circuit of India.

Kerala, famously known as God’s Own Country, has long been a top destination for international and domestic tourists, owing to its serene backwaters, lush greenery, and cultural festivals. With this festival, the region further solidifies its reputation by blending cinema tourism, beach culture, and local traditions. The festival will see participation from renowned personalities, contributing to its growing popularity. These efforts align with the state’s broader objective of developing tourism infrastructure, creating more jobs, and fostering sustainable growth in the region.

A New Era of Tourism Development in Kasaragod

The Bekal International Beach Festival is not only a nostalgic celebration of the past but also a clear indicator of the bright future that lies ahead for Kasaragod’s tourism sector. By highlighting Bekal Fort, which was immortalized in the song Uyire from the film Bombay, the festival draws attention to the crucial role of cinema tourism in the region. Film lovers and tourists alike flock to the Bekal Beach Park and nearby areas, driven by the desire to experience the places featured in their favorite films.

The strategic integration of cinema tourism with other forms of leisure tourism allows the festival to stand out. This connection between the film industry and tourism not only drives foot traffic but also increases awareness of the region’s historical landmarks and natural beauty. Bekal Fort, with its majestic architecture and scenic views, stands as a timeless symbol of Kerala’s cultural heritage.

Additionally, this event brings a significant focus on beach tourism, which is among Kerala’s most cherished attractions. By hosting this festival, the region aims to bolster its beach tourism potential and expand the reach of its pristine beaches, which remain relatively unexplored compared to other major beaches in India.

Economic Impact and Tourism Growth

The Bekal International Beach Festival is a testament to the increasing efforts by the Kerala government and the tourism sector to not only preserve the state’s natural beauty but also develop sustainable tourism. The tourism industry in Kasaragod and Kerala, in general, is set to benefit from the increased footfall expected during this festival.

Apart from the direct benefits such as an influx of tourists, the tourism sector also indirectly stimulates various other industries, including hospitality, local crafts, transportation, and food services. Tourists coming to the festival will need accommodations, local transport, and will indulge in shopping and food, thus contributing to the economic growth of the district.

In terms of tourism infrastructure, the district has made considerable advancements in recent years. Extensive parking arrangements have been set up across various areas in the region, such as the Pallikara PHC, Bekal mini stadium, and the Bekal Fort parking area, ensuring visitors’ comfort. These developments not only cater to the current needs of the festival but are also long-term investments in the infrastructure that will serve the growing tourism demands of the district for years to come.

Cultural Significance and Community Engagement

The Bekal International Beach Festival is also a reflection of the cultural heritage of Kasaragod and Kerala. Local artisans, performers, and cultural groups will take center stage during the event, presenting traditional music, dance, and performances that highlight the unique cultural fabric of the region. This aspect of the festival not only attracts visitors interested in exploring Kerala’s culture but also plays a significant role in preserving local traditions.

In addition, the festival offers an opportunity for the local community to engage directly with the tourism industry, creating avenues for sustainable livelihoods. Local businesses will benefit from the influx of visitors, and the festival itself will foster greater awareness of the importance of preserving Kerala’s natural and cultural resources.

Future Prospects: A Bright Future for Kasaragod

The Bekal International Beach Festival marks the beginning of a new chapter in Kasaragod’s tourism journey. By leveraging its historical significance, natural beauty, and cinematic heritage, Kasaragod has the potential to transform into a major player in Kerala’s tourism landscape. Moving forward, the region is likely to see an increase in both domestic and international tourists, attracted by the festival’s offerings and the growing appeal of Bekal Fort and the surrounding beaches.

In light of the tourism boom that Kerala has witnessed in recent years, there is a great deal of optimism about the future of the tourism sector in Kasaragod. With initiatives like the Bekal International Beach Festival, the region is poised to experience a surge in tourism, bringing with it not just economic benefits but also greater cultural exchange and awareness.

Conclusion

The Bekal International Beach Festival is a celebration of everything that makes Kasaragod and Kerala special. From its rich cultural heritage to its scenic beaches and historical landmarks, the festival offers a unique opportunity to experience the essence of Kerala in all its glory. As the region continues to grow as a tourist hub, events like these will play a crucial role in shaping its future, making it a must-visit destination for travelers from all over the world.

By embracing both modern tourism and traditional cultural experiences, the Bekal International Beach Festival exemplifies the potential of tourism to transform regions, drive economic growth, and preserve cultural heritage. With a blend of entertainment, education, and cultural enrichment, the festival is sure to leave a lasting impact on both visitors and the local community, making it an annual event to look forward to.