Kashmir Update: From Crisis to Comeback — Tourist Numbers Soar in 2025!

Published on December 6, 2025

Kashmir Travel Boom: Jammu & Kashmir’s Tourism Soars — What the Numbers Reveal

When you think of Kashmir, you picture serene lakes, snow‑capped mountains, and lush valleys. And today, Kashmir is once again calling — louder than ever. The stunning region of Jammu & Kashmir has witnessed a massive surge in tourism. As people from across India and abroad flock to experience its beauty, the numbers tell a story of revival and renewed hope.

According to the official data from the Jammu & Kashmir Tourism Department (J&K Tourism Department) and reiterated by the Ministry of Tourism, Government of India, domestic tourist visits (DTVs) in the Union Territory soared from just 25.19 lakh (approx.) in 2020 to a staggering 2.35 crore( approx.) in 2024. Foreign tourist arrivals (FTVs) also rebounded strongly — rising from a mere 5,317 in 2020 to 65,452 in 2024 (approx).

Tourist Surge Continues Through 2025: Data Speaks Loud

In the first half of 2025 alone (January–June), J&K received more than 9000000 domestic tourists and 20000 foreign visitors. Despite regional challenges, these figures reflect sustained interest and confidence among travelers.

This surge reflects not just raw numbers, but renewed faith in Kashmir as a safe, accessible travel destination. It speaks of travellers who once hesitated returning — now packing their bags again.

What Sparked the Comeback: Infrastructure, Campaigns and More

Much of the tourism rebound is credited to improved infrastructure and government‑led initiatives. Under the Swadesh Darshan Scheme, large‑scale projects worth several hundred crore have been completed, improving connectivity, roads, accommodation and tourist amenities across Jammu & Kashmir — including the Kashmir Valley, Srinagar, Gulmarg and other popular destinations.

The revived tourism push is also powered by national campaigns like Dekho Apna Desh, Chalo India and events such as Bharat Parv and International Tourism Mart, all designed to highlight Kashmir’s beauty and to attract both domestic and international travellers.

What This Means for Local Economy and Communities:

Tourism in Kashmir is not just about breathtaking landscapes — it is also a vital lifeline for local communities. Increased footfall means more business for hotels, restaurants, shikara‑owners, taxi drivers, guides, and artisans. According to a recent sectoral study, tourism has become one of the most significant engines of economic development in the region post‑2021.

Millions of domestic travellers rediscovering Kashmir translates into renewed jobs and income for mountain dwellers, houseboat operators, shopkeepers, and service providers. The boost also facilitates reviving livelihoods hit during years of instability.

Furthermore, as tourism improves, ancillary sectors — transport, hospitality, food, handicrafts — also feel the ripple effect, improving overall economic health and stability in Kashmir.

The Bigger Picture: Normalcy Returns — But Not Without Challenges

The dramatic rise in tourist visits signals a sense of restored normalcy and confidence in Jammu & Kashmir. From 25.19 lakh(approx.) in 2020 to over 2.35 crore (approx.)in 2024 — the growth trajectory is steep and deliberate.

Yet, while the valley basks in its renewed glory, experts and stakeholders advise caution. Rapid inflows may strain fragile mountain ecology, infrastructure, and resources. Some destinations may experience overcrowding, environmental stress, or seasonal over‑tourism — issues that require careful planning and sustainable tourism policies.

Moreover, the revival of foreign tourism — though significant — still lags behind domestic numbers, indicating potential for further growth if security and global perceptions remain stable.

What Comes Next: Opportunities and the Path Forward

To sustain this upward trajectory, a few strategic priorities emerge:

• Continued investment in infrastructure and connectivity — roads, public transport, accommodation — to ensure remote areas can be accessed safely and comfortably.
• Promotion of niche tourism segments: eco‑tourism, adventure tourism, cultural and heritage tourism — to spread visitor load and support diverse communities.
• Engagement with local communities to ensure benefits — employment, income, infrastructure — are inclusive and long‑term.
• Environmental safeguards and sustainable policies to ensure that tourism growth does not exhaust Kashmir’s fragile ecosystem and natural beauty.
• Marketing and outreach not only within India, but globally — to attract foreign travelers and showcase Kashmir’s unique appeal including serene lakes, mountains, culture and heritage.

Closing Reflection: Kashmir’s Revival Is A Comeback Story We All Witness

Kashmir — long known as heaven on earth — is rediscovering itself through the footsteps of millions. The numbers speak louder than doubts. With renewed travel confidence, improved infrastructure, and government commitment, the region is reclaiming its lost glory.

For people longing for peace, beauty, adventure — Kashmir is open again. And with each tourist who visits, shops at the local market, takes a shikara ride on Dal Lake, dines on traditional cuisine, or just breathes in the alpine air — a bit of hope returns with them. Travel in Kashmir today is not just about sightseeing. It is about reconnecting hearts with the land, rekindling trust, and rebuilding lives.

Kashmir travel is not just back — it’s booming. And for residents and visitors alike, this resurgence promises a future filled with hope, livelihood, and the tranquil beauty that made the valley legendary.