Kazakhstan Emerges as a Versatile Destination for Global Tourists Combining Natural Landscapes, Cultural Heritage and Modern Urban Experiences

Published on December 5, 2025

Kazakhstan is witnessing a remarkable surge in international interest, as foreign travel agencies have almost tripled the number of tours to the country compared to previous years. Recent research examining how Kazakhstan’s main tourist destinations are presented on global tour operator websites reveals a rising appeal among travelers from key international markets: China, Europe, South Korea, Japan, and Russia. The findings reflect growing recognition of Kazakhstan’s diverse landscapes, rich culture, and urban attractions.

In 2025, leading international travel websites listed a total of 962 tours to Kazakhstan, nearly three times the number recorded in 2023. Almaty city and its surrounding region account for the majority of itineraries, representing 59% of all tours, while Astana, the country’s capital, ranks third in popularity. Almaty has become a focal point for visitors thanks to its vibrant cultural scene, outdoor adventure opportunities, and proximity to scenic mountains, rivers, and national parks. Astana, with its futuristic skyline and modern infrastructure, attracts tourists seeking city-centered experiences and cultural exploration.

The study highlighted different travel preferences across international markets. European travelers are increasingly drawn to eco-adventure routes, ethno-cultural experiences, and city tours that combine historical insight with modern leisure. Chinese visitors show a strong interest in multi-destination trips and cross-border itineraries, often including neighboring countries in their travel plans. South Korean tourists favor mixed programs that combine outdoor adventure with cultural and natural exploration, reflecting Kazakhstan’s appeal as a diverse travel destination. Meanwhile, visitors from the Persian Gulf are mostly focused on city tours with elements of eco- and ethno-tourism, seeking experiences that blend contemporary comforts with traditional cultural immersion.

This surge in tour offerings reflects Kazakhstan’s growing presence on the international tourism stage. Almaty has emerged as the top city in the country for foreign visitors staying in hotels, reinforcing its role as a gateway for international tourism. The city combines natural beauty with urban attractions, offering visitors opportunities to explore mountain landscapes, parks, museums, theaters, historic districts, and vibrant local markets. Its combination of adventure and city tourism makes it a versatile destination for different types of travelers.

Kazakhstan’s tourism growth is the result of a deliberate effort to position the country as an attractive international destination. By promoting regional uniqueness and catering to the interests of specific global markets, Kazakhstan is expanding its appeal to a wide range of travelers. Development initiatives in eco-adventure tourism, cultural programming, and urban experiences have strengthened the country’s ability to attract adventure seekers, culture enthusiasts, and city explorers alike.

The expansion of international tours also presents significant opportunities for the local economy. Increased foreign visitor demand boosts the hospitality, transport, and service industries, creating employment and promoting regional development. Local businesses are increasingly able to diversify offerings, including guided tours, curated experiences, and premium packages. Eco-tourism initiatives are gaining traction as well, allowing travelers to experience Kazakhstan’s natural landscapes while supporting sustainable travel practices.

Sustained growth depends on ongoing international collaboration and marketing. Promoting Kazakhstan’s destinations on foreign platforms, enhancing accessibility, and aligning travel offerings with market preferences will continue to strengthen the country’s position as a must-visit destination in Central Asia. Investments in infrastructure, quality services, and tourism facilities will further support the sector’s expansion.

Looking ahead, Kazakhstan’s tourism sector is expected to continue its upward trajectory. While Almaty and Astana remain key magnets for international visitors, other regions are increasingly recognized for their distinct attractions. From vast steppes and mountain ranges to historic towns and cultural festivals, Kazakhstan offers a diverse array of experiences appealing to global travelers.

Kazakhstan’s rapid tourism growth demonstrates the potential of combining strategic international promotion with varied travel experiences. By leveraging its natural beauty, cultural richness, and modern urban centers, the country is positioning itself as a versatile and vibrant destination capable of attracting travelers worldwide, driving sustainable growth, and elevating its profile on the global tourism stage.