Kazakhstan, Kyrgyzstan and Uzbekistan Propel Central Asia’s Tourism Growth as 28.6 Million Foreign Tourists Visit in 2024

Published on December 9, 2025

In 2024, Kazakhstan, Kyrgyzstan, and Uzbekistan have solidified their positions as the key drivers of Central Asia’s tourism surge, collectively welcoming a record 28.6 million foreign visitors. This remarkable growth is a result of the region’s diverse natural beauty, rich cultural heritage, and strategic government initiatives aimed at enhancing tourism infrastructure and streamlining travel processes. Kazakhstan has taken the lead with its growing eco-tourism and cultural offerings, while Kyrgyzstan continues to attract adventure enthusiasts with its stunning landscapes. Uzbekistan, with its iconic historical sites such as Samarkand, Bukhara, and Khiva, remains a top destination for culture lovers. Together, these nations have improved connectivity, introduced visa-free travel options, and effectively promoted their unique attractions, establishing Central Asia as an emerging and unmissable destination for global travellers.

Kazakhstan: The Leading Force in Central Asia’s Tourism Surge

Kazakhstan has firmly established itself as the anchor of Central Asia’s tourism boom. In the first half of 2025, the country welcomed 7.5 million foreign tourists, of whom 5 million stayed for more than 24 hours. This impressive growth has placed Kazakhstan on the map as a key player in the regional tourism landscape. In 2024 alone, Kazakhstan saw a total of 15.3 million visitors, fueling its ambitious tourism goals.

This influx has significantly boosted the country’s tourism sector, generating 151 billion tenge (approximately US$318 million) in 2024, marking a 25% increase from the previous year. The rise in visitors has been driven by several factors, including Kazakhstan’s growing appeal as a destination for nature and cultural tourism, visa-free regimes, and the expansion of international air routes.

China, India, Türkiye, Germany, and South Korea were the leading countries of origin for visitors, with China topping the list, accounting for 655,000 visitors in 2024. Kazakhstan’s government has also implemented various initiatives to make the country more accessible to foreign travellers, including a fully automated dual licensing system for outbound and inbound tour operators.

In domestic tourism, Kazakhstan saw significant growth, with 10.5 million local tourists traveling across the country, nearly one million more than the previous year. This surge indicates a growing interest in exploring Kazakhstan’s own rich cultural and natural heritage. The nation’s focus on eco-tourism and cultural heritage continues to attract both foreign and domestic travellers.

Kyrgyz Republic: A Destination for Eco-Tourism and Adventure Travel

The Kyrgyz Republic has quickly become a go-to destination for eco-tourism and active outdoor experiences. In the first half of 2025, the country recorded 5 million foreign visitors, building on the 8.86 million who visited in 2024. While the majority of arrivals came from neighbouring Central Asian nations, particularly Uzbekistan, Kyrgyzstan’s rising reputation for eco-tourism and nature-based activities is evident.

With over 90% of foreign tourists arriving from neighbouring countries, Kyrgyzstan’s scenic landscapes, including the Tian Shan mountains and Issyk-Kul Lake, remain a major draw. Visitors are increasingly attracted to the country’s hiking, trekking, and winter sports offerings, contributing to its expanding tourism sector.

Kyrgyzstan has also seen growth in cross-border tourism, with increasing numbers of travellers from Kazakhstan, Uzbekistan, and Tajikistan. The country’s rich natural beauty, combined with eco-conscious tourism initiatives, has made it one of the most sought-after destinations for eco-friendly and active travellers.

Uzbekistan: Central Asia’s Cultural Heart

Uzbekistan is positioning itself as the cultural heart of Central Asia. Renowned for its historical landmarks such as Samarkand, Bukhara, and Khiva, the country is a cultural treasure trove attracting visitors from across the globe. In 2024, Uzbekistan welcomed 7.5 million foreign tourists, an impressive 49% increase from the previous year. The first nine months of 2025 have already seen a continuation of this upward trajectory, with visitors flocking to experience the country’s rich history and vibrant traditions.

The majority of foreign visitors to Uzbekistan come from neighbouring countries. Of the total number of arrivals, 2.1 million were from the Kyrgyz Republic, 1.76 million from Kazakhstan, and 1.7 million from Tajikistan. Uzbekistan’s historical landmarks, combined with effective global marketing and regional connections, have played a key role in this growth.

In addition to its cultural tourism, Uzbekistan is also investing in tourism infrastructure to meet the growing demand. The country is increasingly recognised for its efforts to preserve and promote its UNESCO World Heritage sites, making it an essential stop on the Silk Road for cultural enthusiasts and history buffs.

Strengthening Regional Connectivity and Tourism Cooperation

As Central Asia’s tourism boom continues, the region’s connectivity is improving. Kazakhstan’s growth in the sector has spurred increased regional travel, with many visitors from neighbouring countries, such as Uzbekistan, Kyrgyzstan, and Tajikistan, crossing borders to explore the rich heritage and natural beauty of their neighbouring nations. This interconnectedness has fostered a growing sense of cooperation among Central Asian countries, resulting in mutual growth within the tourism sector.

The increasing number of cross-border tourists highlights the importance of regional cooperation in tourism development. In particular, Kazakhstan and Uzbekistan have been pivotal in strengthening the region’s infrastructure, facilitating seamless travel and promoting shared cultural heritage. Regional tourism events and joint promotional efforts have also contributed to the growing interest in Central Asia as a whole.

Kazakhstan’s border with Azerbaijan has also been a key factor in boosting regional travel. According to Azerbaijan’s State Border Service, Kazakh citizens accounted for 4% (87,804 people) of total arrivals in Azerbaijan during the first ten months of 2025, reflecting growing tourism ties between the two countries. This increase is attributed to the broader trend of regional connectivity and increased interest in Central Asia’s diverse offerings.

Conclusion: A Promising Future for Central Asia’s Tourism Sector

The tourism boom in Central Asia shows no signs of slowing down. With increasing numbers of foreign visitors and expanding domestic tourism, the region is on track to become a key global tourism hub. Kazakhstan, Kyrgyzstan, and Uzbekistan are leading the charge, each offering unique experiences for travellers seeking cultural heritage, natural beauty, and adventure.

Governments across the region continue to invest in infrastructure, streamline travel processes, and promote their destinations to international audiences. As Central Asia’s tourism industry grows, the region is poised to reap the economic benefits of a thriving travel sector, making it an exciting destination for the years to come.