Kenya Airways Partners with Accor to Launch Seamless Loyalty Program, Offering Passengers Unmatched Rewards Across Flights, Stays, and Exclusive Experiences

Kenya Airways, the national carrier of Kenya, has forged a landmark partnership with ALL Accor, the award-winning global loyalty program and booking platform, creating a new level of convenience for travellers. This collaboration makes Kenya Airways the first African airline to join the ALL Accor network, opening doors for a more integrated and rewarding travel experience for its passengers.

The partnership introduces a seamless process for customers to earn and redeem loyalty points across both platforms—Asante Rewards and ALL Accor—enabling them to unlock more flexibility, value, and enriching experiences during their travels.

Seamless Integration of Rewards: Points Conversion Made Easy

One of the standout features of the new partnership is the ease with which members of Asante Rewards and ALL Accor can exchange points. Kenya Airways members can convert 3,000 Asante Rewards points into 1,000 ALL Accor Reward points, and vice versa, enabling members of both loyalty programs to enjoy benefits across Kenya Airways flights and Accor’s vast hotel network.

The collaboration provides greater value to loyal customers, who can now use their points for more than just flights or hotel stays. From complimentary nights at Accor’s 5,800 hotels across the world, to exclusive dining experiences, wellness offerings, and events, the partnership broadens the scope of rewards available. Similarly, ALL Accor members will gain access to Kenya Airways’ rewards, including flights and travel-related perks, creating a win-win situation for both parties.

A New Era of Travel and Loyalty: Enhanced Value for Passengers

The Kenya Airways and Accor partnership reflects the growing demand for seamless, experience-driven travel, especially across Africa and the Middle East. By combining aviation and hospitality, this collaboration enhances the ALL Accor ecosystem, enabling members to enjoy uninterrupted access to benefits across both industries, from luxurious stays to convenient flights.

According to Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways, this partnership represents a crucial milestone in African aviation. “We are proud to be the first African airline to partner with ALL Accor, offering our loyal customers new ways to earn, convert, and redeem their rewards across an exciting range of travel and hospitality experiences,” said Thairu.

The partnership expands the travel choices for Kenya Airways passengers, offering them more options for leisure and business travel with Kenya Airways’ extensive global network and Accor’s luxurious hotel offerings across 45+ brands worldwide. Whether a member is looking for premium services or more affordable options, they can now access both airline and hotel rewards through this integrated platform.

Expanding Connections Across Africa and Beyond

The partnership is not just about providing more rewards; it’s also about connecting passengers to more destinations. Kenya Airways and Accor are committed to providing passengers with greater travel flexibility, ensuring they can access an expanded range of destinations, services, and experiences. With this partnership, travellers can now easily redeem points for flights on Kenya Airways and its SkyTeam partners, extending the reach of the rewards program to international destinations. These benefits are available not only for Kenya Airways flights but also for flights across the airline’s SkyTeam partners, making it easier for passengers to access regional and global routes.

Additionally, the collaboration opens the doors for seamless travel experiences, such as lounge access, extra baggage allowances, and much more, bringing the comfort of premium services to passengers across all levels of travel.

A Strategic Partnership: Kenya Airways’ Growing Network and Accor’s Global Presence

Kenya Airways’ expanding global network, paired with Accor’s worldwide presence, makes this partnership a strategic move to enhance the overall travel experience for passengers. Accor’s global footprint includes over 5,800 properties in 110 countries, offering a wide range of options from budget to luxury accommodations. This breadth of choice is perfectly complemented by Kenya Airways’ growing network of destinations, including routes to major international cities in Europe, Asia, and Africa.

The partnership also boosts the travel experience for those looking to explore new cultures, unwind in luxury hotels, or enjoy top-tier dining and wellness services. Accor’s renowned brands, such as Sofitel, Fairmont, and Raffles, add an extra layer of value for Kenya Airways customers seeking memorable experiences on both the ground and in the air.

Bringing Simplicity to Travel: Seamless Booking and Redeeming

Both Kenya Airways and Accor recognise the importance of simplifying the travel experience for customers. The partnership offers intuitive, straightforward options for earning and redeeming loyalty points, enabling members to make the most out of their travel rewards. With more than 100 million members worldwide, the ALL Accor loyalty program has become a key player in engaging guests and enhancing customer loyalty across various sectors, from luxury to economy.

For those based in Africa and the Middle East, this partnership makes travel simpler and more rewarding, reflecting the growing interconnectedness of these regions in the global travel landscape. Whether for business, leisure, or lifestyle experiences, this partnership ensures seamless travel, from booking flights with Kenya Airways to enjoying stays and experiences at Accor’s vast network of properties.

Looking to the Future: The Benefits of Travel Loyalty

This partnership also highlights the future of loyalty programs, which continue to evolve in response to changing customer demands. As travel becomes increasingly experience-focused, the ability to seamlessly earn and redeem rewards across both flights and stays adds significant value for passengers. With Kenya Airways and Accor leading the way, this collaboration signals a bright future for travel rewards, offering more than just traditional perks.

“Together, we are creating more opportunities for our members to enjoy the best of travel, whether it’s an unforgettable hotel stay or an exciting journey to new destinations,” said Kerry Healy, Chief Commercial Officer for Accor’s Premium, Midscale & Economy brands in the Middle East, Africa, and Asia Pacific.

Conclusion: A Partnership Built on Flexibility, Value, and Seamless Experiences

The Kenya Airways and Accor partnership marks a new chapter for travellers seeking flexibility, value, and seamless experiences across flights, stays, and rewards. By combining the strengths of both companies, this collaboration opens up new possibilities for loyalty members, allowing them to unlock a world of travel and hospitality experiences. Whether flying with Kenya Airways or staying at Accor’s prestigious hotels, members will enjoy a truly integrated and rewarding travel experience that spans continents and industries.

Source: Kenya Airlines