“Kerala offers all on what you are looking for,” Mr. P.B. Nooh, Kerala Tourism Director at FITUR 2024

Thursday, February 15, 2024

Kerala, often described as “God’s Own Country,” is a treasure trove of natural beauty, cultural richness, and sustainable tourism practices. In an exclusive interaction with Travel And Tour World, Mr. P.B. Nooh, the Director of Kerala Tourism, shares insightful details about what makes Kerala a unique destination in South India.

Kerala: Crown of South India

Nestled along the southwestern coast of India, Kerala is renowned for its 1000 kilometers of serene backwaters, pristine beaches, and lush landscapes. The state is home to several UNESCO heritage sites located near the Western Ghats Mountains, making it a haven for nature enthusiasts and adventure seekers alike. “Kerala has everything,” Mr. P. B. Nooh proudly states, emphasizing the state’s diverse offerings that range from its wildlife and forests to its rich culture and delectable cuisine.

An Unforgettable Experience

A trip to Kerala promises an unforgettable experience with its scenic houseboat stays, traditional performances, and the chance to indulge in its unique culinary delights. The state’s commitment to responsible tourism and sustainability is evident in its strategies and practices that have garnered international recognition. “Last year, we received awards for responsible tourism at WTM London 2023,” Mr. Nooh highlights, showcasing Kerala’s leadership in fostering sustainable tourism initiatives.

Kerala promotes sustainability

One of Kerala’s key strategies for sustainability includes promoting no-plastic zones and advocating for green tourism. This approach not only preserves the state’s natural beauty but also ensures a healthy and eco-friendly environment for both residents and visitors. Furthermore, Kerala has been focusing on promoting destination weddings, leveraging its internationally acclaimed hotels and excellent infrastructure. With four international airports offering strong air connectivity, especially with the Middle East, Kerala stands out as an ideal location for celebrating special occasions amidst its breathtaking landscapes.

Promotion of MICE in Kerala

The promotion of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism is another strategic area that Kerala is keen on developing. By offering a blend of modern facilities and natural beauty, Kerala is positioning itself as a preferred destination for corporate events and business meetings.

Kerala’s approach to tourism is a harmonious blend of preserving its natural and cultural heritage while embracing modernity and sustainability. Mr. P.B. Nooh’s insights not only reflect the state’s commitment to offering a memorable and responsible tourism experience but also invite travelers from around the world to explore the best of what Kerala has to offer.

With its enchanting backwaters, vibrant culture, and green initiatives, Kerala continues to shine as a jewel in India’s tourism crown, truly living up to its moniker as “God’s Own Country.”

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