Kerala Travel Mart to Bring Together Global Stakeholders, Highlighting Innovative Tourism Oppurtunities and Partnerships

Published on September 25, 2024

The Kerala Travel Mart (KTM), India’s largest tourism buyer-seller event, is set to take place from September 26th to 29th, 2024, in Kochi. This biennial event, renowned for its unique focus on promoting Kerala as a top travel destination, serves as a dynamic platform for networking, partnerships, and showcasing the state’s exceptional tourism products. Organized by the Kerala Travel Mart Society, this prestigious event underscores Kerala’s commitment to sustainable tourism, innovation, and global visibility. With stakeholders from across the globe attending, the Kerala Travel Mart is poised to significantly enhance the state’s tourism landscape.

The Kerala Travel Mart Society: A Pillar of Kerala’s Tourism Industry

Formed in 2000, the Kerala Travel Mart Society (KTM Society) was established with a clear mission: to promote tourism and its allied activities in Kerala. The Society aimed to create a dedicated platform where international travel agents and local service providers could interact, network, and forge long-lasting partnerships. This initiative has since grown into a vital component of Kerala’s tourism infrastructure, setting a professional benchmark and driving the state’s tourism development. Unlike any other tourism event in India, the Kerala Travel Mart focuses exclusively on one state, showcasing the unique experiences and products that Kerala has to offer.

A Catalyst for Growth: The Role and Impact of KTM Society

Since its inception, the Kerala Travel Mart Society has been instrumental in shaping the state’s tourism sector. Operating as a non-profit organization, the society represents the interests of various tourism-related industries, from hotels and resorts to tour operators and service providers. By curating a platform that integrates the best of Kerala’s tourism offerings, KTM Society has played a pivotal role in advancing the state’s reputation as a premier travel destination. The society’s rigorous standards in vetting service providers ensure that visitors have access to high-quality experiences, further elevating Kerala’s appeal to both domestic and international travelers.

The Kerala Travel Mart Event: A Hub for Global Tourism Networking

The Kerala Travel Mart event is a cornerstone of Kerala’s tourism strategy, held every two years to connect global travel agents with local tourism stakeholders. This gathering provides a comprehensive view of Kerala’s diverse attractions, ranging from its serene backwaters and lush hill stations to its vibrant culture and wellness tourism offerings. Buyers have the opportunity to experience firsthand the state’s unique tourism products, while sellers gain insights into global market trends and demands. The result is a dynamic exchange of ideas, fostering innovation and growth within the industry.

Navigating Challenges: KTM’s Adaptation to the Virtual Realm

In 2021, in response to the global pandemic, the Kerala Travel Mart Society demonstrated resilience and adaptability by transitioning to a virtual platform. KTM Virtual 2021 allowed registered buyers and sellers to connect seamlessly through digital means, ensuring that the momentum of the event was maintained despite the unprecedented circumstances. This virtual format provided a safe and effective way to continue promoting Kerala’s tourism potential and facilitated meaningful interactions between global buyers and local sellers. The upcoming 2024 event marks a return to the physical format, promising an even more robust platform for collaboration and networking.

A Visionary Leadership: The Managing Committee of Kerala Travel Mart Society

The success of the Kerala Travel Mart is driven by the dedicated efforts of its managing committee. Under the leadership of Mr. Jose Pradeep, President of KTM Society, and supported by Mr. S. Swaminathan as the Hon. Secretary and Mr. Jibran Asif as the Hon. Treasurer, the committee ensures the smooth functioning and strategic direction of the event. The committee is further supported by key government officials such as Mr. Biju K, IAS, Principal Secretary of Tourism, and Ms. Sikha Surendran, IAS, Director of the Department of Tourism. This collaboration between the public and private sectors has been instrumental in the event’s success and its positive impact on Kerala’s tourism industry.

Kerala: A Premier Tourist Destination

Kerala, often referred to as “God’s Own Country,” is one of India’s most popular travel destinations, attracting millions of visitors each year. The state offers a remarkable diversity of experiences, from the tranquil backwaters and scenic hill stations to pristine beaches and lush green forests. Kerala’s unique combination of natural beauty, rich cultural heritage, and wellness tourism has made it a favored destination for travelers seeking both relaxation and adventure. The state’s tourism infrastructure has been developed to accommodate a wide range of travelers, with options ranging from luxury resorts to budget-friendly accommodations.

Meeting Every Traveler’s Needs

Kerala caters to a diverse audience, offering something for everyone. Families can enjoy houseboat cruises on the backwaters, while adventure enthusiasts can explore trekking routes and wildlife sanctuaries. Wellness seekers can indulge in authentic Ayurvedic treatments, and culture enthusiasts can immerse themselves in the state’s traditional art forms like Kathakali and Theyyam. Kerala’s extensive network of hotels, homestays, and eco-friendly accommodations ensures that every traveler can find an option that suits their preferences and budget.

A Blend of Tradition and Modernity

Kerala’s tourism is not just about its natural beauty; it is also a celebration of its vibrant culture and traditions. Visitors can explore historic temples, enjoy traditional dance performances, and participate in local festivals. The state’s cuisine, with its unique blend of spices and flavors, offers a culinary journey like no other. Whether you are a first-time visitor or a returning traveler, Kerala’s blend of tradition and modernity ensures that there is always something new to discover.

A Gateway to the World: Kerala’s Connectivity and Accessibility

Kerala is well-connected, with four international airports providing easy access to travelers from around the world. The state’s extensive network of roads, railways, and waterways makes it convenient for visitors to explore its diverse attractions. Whether you are traveling to the serene backwaters of Alleppey, the misty hills of Munnar, or the cultural hub of Kochi, Kerala’s efficient transportation system ensures a hassle-free journey.

Your Complete Travel Guide to the Kerala Travel Mart 2024

Welcome to the Kerala Travel Mart (KTM) 2024, the largest tourism buyer-seller event in India, set to take place from September 26th to 29th in Kochi, Kerala. This comprehensive guide will help you navigate the event and make the most of your visit to God’s Own Country. Whether you’re a travel agent, a tourism professional, or an enthusiast, this guide covers everything you need to know to have a seamless experience.

1. Event Overview

Dates: September 26th to 29th, 2024
Venue: Sagara and Samudrika Convention Centre, Willingdon Island, Kochi, Kerala
Event Website: keralatravelmart.org

Key Highlights:

• Networking with over 1,000 delegates, including international buyers, domestic tour operators, hoteliers, and service providers.
• Showcasing Kerala’s unique tourism products, from backwaters and hill stations to wellness tourism and cultural experiences.
• Special sessions on sustainable tourism practices, digital transformation in tourism, and destination management.

2. Getting to Kochi

By Air:
Kochi is served by the Cochin International Airport (COK), located about 30 km from the event venue. The airport has direct flights from major cities across India and international destinations like Dubai, Singapore, and Kuala Lumpur.

By Train:
Ernakulam Junction and Ernakulam Town are the two main railway stations in Kochi, with connections to all major cities in India. The event venue is about 10 km from these stations.

By Road:
Kochi is well-connected by road to other parts of Kerala and neighboring states. National highways NH 66 and NH 544 make it accessible by car or bus.

Airport Transfers:
Many hotels offer airport transfer services. Alternatively, pre-book a cab through apps like Uber or Ola, or hire a taxi from the prepaid counter at the airport.

3. Accommodation Options

Kochi offers a range of accommodation options to suit all budgets and preferences. Here are some recommendations:

Luxury Hotels:

• Taj Malabar Resort & Spa, Cochin: A heritage property with stunning views of the backwaters.
• Grand Hyatt Kochi Bolgatty: Modern amenities with luxury accommodations on Bolgatty Island.
• Le Méridien Kochi: A five-star hotel with top-notch facilities and easy access to the event venue.

Mid-Range Hotels:

• Hotel Airlink Castle: Comfortable rooms with good service, close to the airport.
• Abad Atrium Hotel: Located in the heart of the city, ideal for business travelers.
• Olive Downtown: Offers modern amenities and easy access to tourist spots.

Budget Stays:

• Zostel Kochi: A popular choice among backpackers, located in Fort Kochi.
• Palm Grove Service Villa: Budget-friendly and suitable for families.
• Vedanta Wake Up: A budget option with good connectivity to main attractions.

4. Event Registration and Entry

Registration:
Registration is mandatory for all participants and can be done online through the event website. Early registration is recommended to avoid last-minute hassles. A registration fee may apply for certain categories of delegates.

Badge Collection:
Registered participants can collect their entry badges at the registration desk at the venue. Carry a valid ID and a copy of the registration confirmation.

Entry Requirements:

• Wear your event badge at all times within the venue.
• Bring a business card for networking and event purposes.
• Follow the dress code: business casuals are recommended.

5. Getting Around Kochi

Public Transport:

• Auto Rickshaws: Widely available for short trips. Negotiate or insist on using the meter.
• Buses: Frequent city buses connect most parts of Kochi.
• Ferries: For travel between islands, ferries are a scenic and affordable option.

Taxi Services:

• Book a cab using apps like Uber, Ola, or Rapido for easy and convenient travel.
• Prepaid taxis are available at the airport and railway stations.

Rent a Car/Bike:
For more freedom, consider renting a car or bike from local rental services like IndusGo, Royal Brothers, or Zoomcar.

6. Exploring Kochi: Must-Visit Attractions

Fort Kochi:

• Chinese Fishing Nets: Iconic cantilevered fishing nets are a must-see.
• St. Francis Church: The oldest European church in India.
• Mattancherry Palace: Known for its murals depicting the Ramayana and Mahabharata.

Willingdon Island:
The venue of the event, this man-made island also houses luxury hotels, the Kochi Port, and the Navy Museum.

Jew Town and Synagogue:
Explore the narrow lanes of Jew Town, filled with antique shops, and visit the Paradesi Synagogue, one of the oldest active synagogues.

Marine Drive:
A picturesque promenade with views of the backwaters, perfect for an evening stroll.

Kerala Folklore Museum:
Dive into Kerala’s rich cultural heritage with this unique collection of artifacts and exhibits.

7. Dining in Kochi: Culinary Delights to Try

Seafood:

• Fusion Bay (Fort Kochi): Try the traditional Kerala seafood platter.
• Fort House Restaurant: Enjoy fresh seafood with a view of the backwaters.

Traditional Kerala Cuisine:

• Kashi Art Café (Fort Kochi): A café known for its traditional Kerala dishes and art gallery.
• Dhe Puttu: Famous for its variety of puttu (a traditional rice cake).

International Cuisine:

• The Asian Kitchen by Tokyo Bay (Panampilly Nagar): Known for its authentic Asian cuisine.
• Café Papaya (Palarivattom): A popular spot for continental dishes and live music.

8. Networking and Leisure Activities

Pre-Event Networking:
Join pre-event networking sessions organized by the KTM Society. Check the event schedule for details on timing and venue.

Cultural Evenings:
Don’t miss the cultural performances showcasing traditional Kerala art forms like Kathakali, Mohiniyattam, and Kalaripayattu. These events provide a glimpse into the rich cultural heritage of Kerala.

Backwater Cruises:
Plan a post-event day trip to experience Kerala’s famous backwaters. Alappuzha, known as the ‘Venice of the East,’ offers houseboat cruises that are not to be missed.

Ayurvedic Wellness:
Unwind with an Ayurvedic spa treatment at one of the many wellness centers in Kochi. Recommended places include Ayurville and the Ayurveda Hospital and Research Centre.

9. Event Tips and Best Practices

• Plan Ahead: Book your accommodation and register for the event well in advance. Check the event website for updates and schedules.
• Stay Connected: Download the official KTM 2024 app for real-time updates, event schedules, and networking opportunities.
• Cultural Etiquette: Respect local customs and traditions. Dress modestly when visiting religious sites.
• Stay Safe: While Kochi is generally safe, keep an eye on your belongings in crowded areas. Use registered taxis or rideshare apps for transport.

10. Post-Event Travel Ideas

Munnar:
A hill station known for its tea plantations, rolling hills, and cool climate. Perfect for a tranquil escape from the hustle and bustle.

Thekkady:
Explore the Periyar Wildlife Sanctuary, go on a jungle safari, and experience the rich biodiversity of the Western Ghats.

Kumarakom:
Famous for its backwaters and bird sanctuary. Ideal for a relaxing houseboat stay.

Kovalam:
One of Kerala’s most famous beach destinations, known for its pristine beaches and vibrant nightlife.

Kerala Travel Mart 2024 – A Beacon of Opportunity

The Kerala Travel Mart 2024 is more than just an event; it is a celebration of Kerala’s vibrant tourism sector and its potential for growth and innovation. By bringing together global buyers and local sellers, the mart provides a unique platform for collaboration, learning, and development. As the world looks to rebound from the challenges of recent years, the Kerala Travel Mart stands as a beacon of hope and opportunity, showcasing the best of Kerala to the world and paving the way for a brighter future for the state’s tourism industry.