Kerry to Welcome Global Incentive Summit in 2024

Saturday, November 11, 2023


Kerry has been selected to host the 2024 Global Incentive Summit, gathering 170 top incentive travel professionals for networking and one-on-one appointments. The summit aims to highlight Kerry as an iconic, diverse, and environmentally conscious destination for global incentive programs, with the potential to generate €6.3 million in regional revenue. The announcement was made during this year’s Global Incentive Summit in Portugal on November 8th.

Incentive travel serves as a strategic tool, utilizing unique travel experiences to acknowledge employee performance. The incentive travel market is highly lucrative, with participants estimated to be valued at more than three times the worth of a leisure visitor. Fáilte Ireland, in collaboration with Tourism Ireland, The Europe Hotel & Resort, and Kerry Convention Bureau, spearheaded the effort to secure the summit for Ireland. The Europe Hotel & Resort has been selected as the venue to host the summit, welcoming 65 North American incentive travel buyers and 90 international incentive travel suppliers.

Paul Mockler, Head of Commercial Development at Fáilte Ireland expressed that Kerry is an ideal location to host this international gathering of incentive travel professionals, providing them with a firsthand experience of Ireland’s unique charm. The event holds the potential to generate €6.3 million in revenue for the region, and they are thrilled to have successfully secured and supported the bid to bring this prestigious event to Kerry.

David Boyce, Tourism Ireland’s Head of Emerging Markets & Business Tourism, said, “Tourism Ireland is delighted that Kerry was chosen to host Global Incentive Summit next year. This event provides the perfect platform for this community of incentive professionals to meet, network and share industry insights.”

Michael Brennan, Managing Director of the Europe Hotel & Resort expressed their honor at being selected as the venue to host the Global Incentive Summit in 2024. Highlighting Kerry as Ireland’s premier regional tourist destination, they emphasized the spectacular scenery and unique experiences that participants can enjoy during their visit to the Emerald Isle.

He adds, “The Europe Hotel & Resort is committed to working with Fáilte Ireland and The Kerry Convention Bureau in positioning Ireland and Kerry as a leading incentive destination, and we look forward to welcoming the attendees to Killarney in 2024.”

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