Kerten Hospitality Expands Cloud 7 Footprint, Launching Luxury Tourism Ventures In Historic Tetouan, Morocco And Saudi Arabia

Published on November 24, 2025

The strategic growth blueprint of Kerten Hospitality, recognized widely as a global lifestyle operator, has been significantly bolstered through the confirmation of two pivotal new signings under the Cloud 7 brand. This dual development underscores a committed focus on expansion across the Middle East and North Africa (MENA) region. The formalization of these new ventures sees the footprint of the operator simultaneously strengthened in the Kingdom of Saudi Arabia and officially initiated within the vibrant market of Morocco.

These two distinct properties are designed to set fresh benchmarks for lifestyle-focused lodging, aligning meticulously with the established reputation of the brand for fostering community-driven destinations. A notable expansion is being realized in the Arabian Gulf with the introduction of the Cloud 7 Al Murjan Island Resort in Dammam, whilst a landmark entry is being celebrated in North Africa with the Cloud 7 Dersa Tetuàn signing in Tetouan. These projects have been made possible through important regional collaborations: the development in Saudi Arabia is being executed in partnership with the Koushan Real Estate Development Company, and the Moroccan debut is being realized alongside the Oromecanica Group. These highly anticipated additions are expected to profoundly influence the respective hospitality landscapes into which they are being introduced.

A Landmark Debut in North Africa: Cloud 7 Dersa Tetuàn

The strategic decision to establish a presence in North Africa has been marked by the signing of the Cloud 7 Dersa Tetuàn, a project that is positioned to become a new focal point for design-led hospitality in Morocco. The official agreement was signed in Casablanca, marking Kerten Hospitality’s inaugural foray into this rapidly expanding market. This venture is being undertaken in partnership with the esteemed Oromecanica Group, a Moroccan jeweler that has long been celebrated for its profound commitment to the elevation of authentic craftsmanship and fine artisanal heritage within the region. The synergy between the hotel operator’s community vision and the partner’s dedication to heritage is being leveraged to create a truly unique address.

The physical location selected for this project is of immense historical and architectural significance. The hotel is to be set within the historic Dersa building, which stands recognized as an architectural landmark situated within the city of Tetouan’s notable Spanish-era district. A respectful approach to the existing architecture is being strictly maintained; the original façade of the building is intended to be preserved in its entirety, ensuring that the historical narrative of the structure remains intact and honored. Concurrently, a complete re-imagining of the interior spaces is being undertaken, where the vision is to transform the structure into a contemporary, design-led hospitality experience that meets the demands of the modern traveler while referencing the city’s rich past. The meticulous blending of history and modernity is being carefully managed so that a cohesive and compelling aesthetic can be achieved.

Strengthening Presence in the Arabian Gulf: Cloud 7 Al Murjan Island Resort – Dammam

The commitment of Kerten Hospitality to the Kingdom of Saudi Arabia’s ambitious hospitality sector is being significantly reinforced through the announcement of the Cloud 7 Al Murjan Island Resort, situated in Dammam. This development further solidifies the operator’s expansive presence across the Kingdom. The resort is being developed in collaboration with the Koushan Real Estate Development Company, a partnership that is founded on a shared dedication to delivering unmatched quality and exceptional guest-centric service. This synergistic approach is intended to set a new operational benchmark for hospitality in Dammam and the Eastern Province.

The new resort is designated to serve as the signature hospitality anchor of Al Murjan Island, which is emerging as an iconic new coastal lifestyle destination within Saudi Arabia’s Eastern Province waterfront. This specific location was deliberately chosen to contribute to the nation’s rapidly evolving tourism landscape, which is receiving substantial investment as part of national development strategies. The introduction of the Cloud 7 brand to Dammam signifies an exciting step in the operator’s continued and sustained growth across the Kingdom. Every effort is being directed toward ensuring that the resort becomes a place where creativity, culture, and meaningful experiences are brought together in ways that genuinely reflect the authentic local spirit of the Eastern Province.

The Philosophy of Community-Driven Hospitality

The success of Kerten Hospitality is intrinsically linked to its fundamental philosophy: the creation of community-driven destinations. This core principle, which defines the Cloud 7 brand, is not merely a marketing term but a critical operational framework that ensures local talent is empowered, local resources are utilized, and local culture is celebrated within every property. Through this lens, each hotel is intended to function as an integrated part of the city’s fabric, rather than an isolated foreign entity.

The dual signings in Morocco and Saudi Arabia exemplify the seamless application of this philosophy across diverse cultural geographies. In Tetouan, the commitment to preserving the historic Dersa building and partnering with the Oromecanica Group showcases an inherent respect for heritage and artisanal craftsmanship, ensuring that the final product is deeply embedded in the artistic history of the locale. Similarly, in Dammam, the Cloud 7 Al Murjan Island Resort is being shaped in close consultation with the Koushan Real Estate Development Company to ensure that the destination complements the visionary coastal development of Al Murjan Island and directly contributes to the modernization of the Eastern Province. By establishing properties that serve as hubs for both locals and travelers, a sustainable model for regional tourism growth is being activated. The meticulous execution of these projects is a clear indication that Kerten Hospitality remains firmly positioned at the forefront of the experiential travel movement across the MENA region.