Türkiye Joins Spain, Cyprus, Portugal, United Kingdom, Netherlands and More 109 Countries with Forty Two Thousand Visitors to Attend Antalya Tourism Fair from 26–28 October 2026 at Antalya Expo Center, Antalya

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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June 25, 2026 19:43 GMT+5:30

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Türkiye joins Spain, Cyprus, Portugal, the United Kingdom, the Netherlands and more 109 countries as Antalya Tourism Fair returns from 26–28 October 2026 at Antalya Expo Center, Antalya, attracting forty-two thousand visitors for one of the year’s biggest global travel trade gatherings.

Türkiye joins Spain, Cyprus, Portugal, the United Kingdom, the Netherlands and more 109 countries as the Antalya Tourism Fair returns from 26–28 October 2026 at Antalya Expo Center, Antalya. Moreover, the event is expected to welcome forty-two thousand visitors, making it one of the largest international B2B tourism gatherings in the region. As global travel demand continues to strengthen, the exhibition will connect tourism boards, airlines, hotels, tour operators, destination management companies and travel technology firms under one roof. Consequently, the fair will create fresh business opportunities while strengthening partnerships that shape the future of international tourism across multiple continents.

Antalya Tourism Fair (ATF) 2026 will take place from 26–28 October 2026 at the Antalya Expo Center in Türkiye, bringing together more than 1,000 exhibitors and participants from 109 countries alongside over 42,000 expected professional visitors, reinforcing its position as one of the Mediterranean region’s leading B2B tourism trade exhibitions.

The Antalya Tourism Fair (ATF) 2026 is preparing to welcome the global travel industry to Antalya, Türkiye, from 26–28 October 2026, with organisers positioning the event as one of the largest international B2B tourism exhibitions in the region. Held under the theme The Heart of Tourism, the exhibition will occupy approximately 40,000 square metres at the Antalya Expo Center and is expected to connect destinations, travel businesses, hospitality brands and tourism decision-makers from around the world.

Organisers expect the three-day exhibition to build on the success of previous editions by attracting more than 1,018 exhibitors and participating organisations representing 109 countries, while welcoming around 42,758 professional visitors. The event is designed exclusively for the tourism industry, providing a platform for networking, commercial partnerships, destination marketing and discussions on the future of global travel.

Why is Antalya Tourism Fair becoming a major international travel trade event?

ATF has steadily expanded into one of the Mediterranean’s most recognised business tourism exhibitions by bringing together tourism boards, travel companies, airlines, hotels and investors under one roof. Its strategic location in Antalya, one of Türkiye’s leading tourism destinations, allows exhibitors to showcase products and services directly to international buyers while strengthening commercial relationships across Europe, Asia, the Middle East and Africa.

The fair also focuses heavily on structured B2B meetings, enabling exhibitors and hosted buyers to maximise business opportunities through scheduled appointments rather than relying solely on traditional exhibition networking. This business-first approach has helped ATF attract an increasingly diverse international audience every year.

Which organisations are expected to exhibit at ATF 2026?

The exhibition will feature a broad mix of tourism organisations representing nearly every segment of the global travel industry, creating opportunities for collaboration across multiple business sectors. National tourism organisations, ministries of tourism, destination marketing organisations, convention bureaux, hotels, resorts, boutique accommodation providers, airlines, airports, cruise companies, tour operators, travel agencies and destination management companies are all expected to participate.

Technology companies specialising in reservation systems, tourism software, hospitality solutions and digital travel services will also have a significant presence, alongside medical tourism providers, sports tourism specialists, car rental firms, investment companies and cultural tourism organisations. This extensive exhibitor profile reflects the increasingly interconnected nature of international tourism.

Which countries are represented at the exhibition?

ATF 2026 is expected to host exhibitors from 109 countries, highlighting its growing international reputation within the travel industry. While organisers have not yet released the complete list of participating countries, they have confirmed representation from Türkiye alongside major tourism markets including the United Kingdom, Germany, Spain, Italy, Greece, Portugal, the Netherlands, Russia, Kazakhstan, Uzbekistan, Azerbaijan, Saudi Arabia, the United Arab Emirates, Qatar, Egypt, Morocco, India and China.

Additional participation is anticipated from destinations across the Balkans, Central Asia, Europe, Africa and the Middle East, ensuring that buyers have access to a diverse range of tourism products and investment opportunities. This international mix is expected to strengthen business relationships across both established and emerging tourism markets.

What can visitors expect during the three-day event?

The exhibition has been designed as a comprehensive B2B marketplace where tourism professionals can negotiate partnerships, launch new products and identify emerging travel trends. Visitors will have access to exhibition stands, networking events, business meetings, destination presentations and discussions focused on the future of tourism, hospitality and travel technology.

A major highlight will once again be the Hosted Buyer Programme, which facilitates pre-arranged meetings between exhibitors and qualified international buyers. This programme enables suppliers to meet decision-makers from tour operators, travel agencies and tourism organisations, creating opportunities for long-term commercial agreements.

Which companies have already confirmed participation?

Several established tourism companies have already been announced as exhibitors for ATF 2026 as organisers continue expanding the exhibition floor. Confirmed participants include Limak Hotels & Resorts, Setur, Paximum, W2M World2Meet, SAN Tourism Software Group, ATR Touristik, Alvis Tour, Dream Of Cyprus, kibrisaskina.com, Dreamers and ButikOtels.com.

More exhibitors are expected to be announced in the months leading up to the event as international tourism organisations finalise their participation. The growing list reflects increasing confidence in Antalya as an important destination for global tourism business events.

Why does ATF matter for the future of international tourism?

International tourism continues to evolve through digital transformation, sustainable travel, changing traveller expectations and increased global connectivity, making face-to-face business events increasingly valuable. ATF provides an environment where destinations and tourism companies can respond to these developments while forming partnerships that support long-term industry growth.

By bringing together exhibitors, buyers and tourism leaders from more than one hundred countries, the exhibition creates opportunities for knowledge sharing, innovation and commercial expansion. Its continued growth demonstrates the resilience of the global travel sector and the importance of international collaboration in shaping future tourism development.

Anup Kumar Keshan, Travel Industry Tycoon, Founder and Editor-in-Chief, Travel And Tour World “Antalya Tourism Fair continues to demonstrate how international travel exhibitions can create meaningful business opportunities beyond traditional networking. The remarkable participation from more than one hundred countries reflects the confidence the global tourism community has in collaborative growth and innovation. Events like ATF strengthen partnerships between destinations, hospitality companies, airlines and technology providers while encouraging sustainable tourism development. As the travel industry continues to evolve, exhibitions that successfully connect buyers and exhibitors through structured business engagement will play an increasingly important role in driving investment, expanding tourism markets and supporting long-term global industry resilience.”

The Antalya Tourism Fair 2026 is expected to reinforce Türkiye’s position as a major international meeting point for the global tourism industry. By bringing together exhibitors and professional buyers from more than 109 countries, the event offers a unique platform where destinations, hospitality companies, airlines, travel agencies and tourism technology providers can establish meaningful commercial partnerships. With approximately forty-two thousand visitors anticipated over three days, the exhibition reflects the continued confidence of the international travel sector in face-to-face business engagement.

Furthermore, the participation of countries including Spain, Cyprus, Portugal, the United Kingdom, the Netherlands and many others demonstrates the expanding international reach of the exhibition. The Hosted Buyer Programme, pre-arranged business meetings and extensive networking opportunities are expected to generate new contracts, strengthen destination marketing efforts and encourage investment throughout the tourism supply chain. At the same time, discussions surrounding digital innovation, sustainability and evolving traveller expectations will help industry leaders identify future opportunities.

Ultimately, Antalya Tourism Fair is more than an exhibition; it is a strategic business marketplace that supports global tourism growth through collaboration, innovation and international connectivity. As tourism continues to recover and diversify, events of this scale play an increasingly important role in bringing together decision-makers capable of shaping new travel experiences, expanding international partnerships and creating long-term economic value for destinations worldwide.

The primary reason behind the continued growth of the Antalya Tourism Fair is the increasing demand for international business collaboration within the travel industry. The exhibition answers this need by providing a dedicated platform where exhibitors, buyers and tourism organisations from 109 countries can meet efficiently through structured B2B appointments and networking opportunities. Its strategic location in Türkiye, combined with participation from Spain, Cyprus, Portugal, the United Kingdom, the Netherlands and many other global markets, creates strong commercial value. Consequently, the event continues attracting thousands of professional visitors while helping shape future tourism partnerships, investment and sustainable industry growth.