Kobe Launches its Unique Tourism Appeal: World-Famous Kobe Beef, Historic Landmarks and Multicultural Heritage Offering a New Unforgettable Japanese Experiences

Published on December 14, 2025

A special luncheon was organized by Kobe Tourism Bureau (KTB) and Japan National Tourism Organization (JNTO) Dubai Office for media influencers where the unique offerings of Kobe were introduced to the media through the luncheon that took place at TOMO Dubai. This luncheon was aimed at promoting the cuisine, historical landmarks, and multicultural aspects of Kobe, besides establishing it as a destination with huge tourism potential.

Culinary Excellence: Kobe Beef and Muslim-Friendly Dining for a Global Audience

One of the key highlights of the event was Kobe Beef, globally renowned for its premium quality and unique flavors. The luncheon emphasized how Kobe Beef continues to attract food enthusiasts from around the world, and how the culinary scene in Kobe reflects the city’s international appeal. In addition to Kobe Beef, the city’s growing focus on Muslim-friendly dining options illustrates Kobe’s commitment to catering to a diverse global market, ensuring that visitors from all cultural backgrounds can enjoy an inclusive experience.

Cultural and Historical Attractions Drive Ongoing Tourism Appeal

Kobe, strategically located in Japan’s Kansai region, remains a key gateway for travelers exploring the nearby cities of Osaka and Kyoto, with convenient access from Kansai International Airport. This connectivity strengthens Kobe’s position as an ideal base for multi-city travel in western Japan, further promoting the city’s future tourism growth.

As one of Japan’s earliest international ports, Kobe’s multicultural heritage plays a key role in its tourism draw. The Kitano Ijinkan district, with its preserved Western-style residences, and Kobe Mosque, Japan’s oldest mosque, stand as symbols of the city’s diverse cultural roots. In the future, these historical and spiritual landmarks will continue to attract global visitors, supporting the city’s broader tourism development strategy.

Waterfront Attractions and Infrastructure Developments Fuel Tourism Growth

The waterfront attractions in central Kobe, including Sorakuen Garden, the Former Hassam Residence, and the átoa Kobe Aquarium, have long been key draws for tourists. However, looking toward the future, Kobe’s infrastructure developments play a pivotal role in its tourism growth. The upcoming opening of GLION ARENA KOBE in 2027 promises to be a major addition to the city’s attractions, positioning Kobe as a sports and event tourism destination.

This focus on modern infrastructure—coupled with Kobe’s natural beauty, like Arima Onsen and Mount Rokko—ensures that visitors will continue to be drawn to the city, both for relaxation and outdoor activities. As these areas see continued development, Kobe’s tourism sector will likely experience increased year-round visitation, especially with regional activities that appeal to both domestic and international travelers.

Kobe Luminarie: A Future Beacon of Resilience and Cultural Growth

Kobe Luminarie, the city’s famous winter illumination event, represents more than just a seasonal attraction—it is a symbol of the city’s resilience and hope, marking Kobe’s recovery from the 1995 earthquake. As Kobe Luminarie 2026 approaches, the event is expected to draw even more visitors, making it a cornerstone of the city’s future tourism marketing.

The continued success of events like Kobe Luminarie will not only foster cultural tourism but also contribute significantly to Kobe’s economic future. As the event grows in international recognition, it will become an even stronger tourism magnet, attracting visitors from around the world and highlighting Kobe’s unique blend of modernity and tradition.

Future Tourism Vision: Sustainable Growth and Global Appeal

Kobe’s future tourism growth will rely heavily on a vision of sustainable development. As the city continues to evolve, there is a strong emphasis on creating eco-friendly tourism options, integrating sustainable practices into its offerings, and ensuring that growth benefits both residents and tourists. Cultural experiences such as Kobe Beef, Arima Onsen, and Kobe Mosque are integral to maintaining the city’s unique identity while attracting global tourists who value sustainability and authenticity.

Looking ahead, Kobe is positioning itself as a city that will cater to the changing needs of the global traveler, with continued investments in tourism infrastructure and multi-dimensional experiences. Whether it’s through culinary tourism, historical heritage, or the natural environment, Kobe’s future tourism strategy is focused on creating a destination that is not only appealing today but one that will continue to evolve and attract visitors for years to come.

A Thriving Future for Kobe’s Tourism Industry

Kobe is poised to be a major force in the tourism industry in Japan with its diverse cultural assets, natural scenery, and emphasis on sustainable tourism. The future of tourism in Kobe is bright with new infrastructure projects, such as Kobe Luminarie, ensuring that it remains a favorite tourist destination for visitors from around the globe. It is expected that as the tourism industry continues to develop, Kobe would still retain its authentic flavor while incorporating new amenities for tourists to enjoy.